Video art Audience in United States

Video art has an estimated audience of 830,319 people in United States. 43.3% are female, 56.7% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Georgia O'Keeffe, Rembrandt, Debbie Harry, Jackson Pollock, Edvard Munch.

The average Video art fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Georgia O'Keeffe, Rembrandt, Debbie Harry, with strongest over-indexing on Georgia O'Keeffe (51.99× the country average). Demographically, the Video art audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Video art fans

Demographic split for Video art audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.0
Estimated audience size830,319

Audience persona

The typical Video art fan in United States is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Georgia O'Keeffe.

Top regions in United States

Top regions ranked by reach for Video art in United States
RegionReachAffinity
California94,0081.03×
New York58,0541.25×
Texas40,3230.56×
Florida33,2210.59×
Illinois19,6220.71×
Georgia17,3910.68×
Pennsylvania16,9730.61×
New Jersey13,9200.66×
Virginia13,6450.67×
Ohio12,4730.49×
Massachusetts12,3770.76×
North Carolina11,6880.47×
Washington10,3060.62×
Michigan9,9330.46×
Tennessee9,2820.56×
Missouri9,1300.68×
Maryland9,0510.63×
Oregon8,4430.89×
Alabama8,2810.71×
Indiana8,0810.53×
Minnesota7,3560.62×
Utah7,2480.97×
Mississippi7,0631.03×
Louisiana6,8030.64×
Arizona6,7400.4×
Colorado6,3790.49×
Arkansas6,2750.92×
Oklahoma6,1360.67×
Kentucky6,0390.58×
Connecticut5,8720.71×
West Virginia5,8311.51×
South Carolina5,5290.44×
Rhode Island5,4132.05×
Kansas5,3860.82×
Idaho5,3851.29×
Hawaii5,1441.44×
Iowa5,1130.75×
Montana5,0732.2×
Nevada5,0540.63×
South Dakota5,0072.61×
Wisconsin4,9400.4×
North Dakota4,8752.86×
New Hampshire4,8041.47×
Nebraska4,7051.13×
New Mexico4,6801.12×
Maine4,6361.56×
Vermont4,5633.13×
Delaware4,1551.81×
Washington, District of Columbia3,0001.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video art audience
BrandAffinityCategory
Georgia O'Keeffe51.99×Arts & Culture
Rembrandt64.02×Arts & Culture
Debbie Harry53.14×Music & Radio
Jackson Pollock37.14×Arts & Culture
Edvard Munch64.63×Arts & Culture
Jean-Michel Basquiat37.82×Arts & Culture
Diego Rivera34.17×Arts & Culture
Day trading12.27×Business & Career
Digital art6.88×Arts & Culture
Kia Sportage18.41×Cars & Mobility
paul smith18.41×Fashion & Accessoires
Planet Fitness3.41×Sports
Horoscope7.77×Health
Indianapolis Motor Speedway11.14×Sports
Soho House (club)24.04×Business & Career
Diaper bag5.04×Kids & Family
Sergio Tacchini38.32×Fashion & Accessoires
Property insurance12.85×Home & Garden
Gustav Klimt23.98×Arts & Culture
Blended whiskey8.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video art audience
TraitClusterScore
Risk AppetiteTHRILL2.85
Design AffinityPREMIUM2.75
Urban LifestyleOPEN1.99
LGBTQ+ IdentityOPEN1.98
Luxury OrientationPREMIUM1.95
SustainabilityBALANCE1.9

Worldwide distribution

Worldwide audience distribution share by country for Video art
CountryShare
Japan38.1%
United States13.1%
Germany7.3%

See Video art audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Video art have in United States?

Video art has an estimated audience of 830,319 people in United States, concentrated in California and New York.

What is the gender split and age of Video art fans?

43.3% of Video art fans are female, 56.7% are male, with an average age of 39.0 years.

Which brands do Video art fans like most?

Video art fans show strongest brand affinity for Georgia O'Keeffe (51.99×), Rembrandt (64.02×), and Debbie Harry (53.14×) over the country average.

Where do Video art fans live in United States?

Video art fans in United States are most concentrated in California (reach 94,008), New York (reach 58,054), and Texas (reach 40,323). These three regions account for the largest share of the active audience.

What other brands do Video art fans also like?

Beyond Video art itself, the audience over-indexes on Rembrandt (64.02×), Debbie Harry (53.14×), Jackson Pollock (37.14×), and Edvard Munch (64.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.