Rascasse Audience Intelligence

Video art Audience in United States

A data profile of the people who buy, follow and care about Video art in United States — modelled from more than twelve digital signal sources. Video art has an estimated audience of 830,319 people in United States.

#41among Art movement in United States#9370among Topic in United States#261in Arts & Culture

The average Video art fan in United States is 39.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Debbie Harry, Jean-Michel Basquiat, Georgia O'Keeffe, with strongest over-indexing on Debbie Harry (59.8× the country average).

Demographically, the Video art audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video art fan in United States is more male, around 39.0 years old, with strong Design Affinity tendencies and a notable affinity for Debbie Harry.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video art profile in United States.

Audience size
830K
in United States
Gender
43.3%♀
56.7% male
Age
39.0
average years
Country rank
#26780
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video art fans

43.3% are female, 56.7% are male, average age 39.0.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Video art audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.0
Estimated audience size830,319
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Video art audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Video art audience comes from United States.

Worldwide audience distribution share by country for Video art
CountryShare
Japan38.1%
United States13.1%
Germany7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video art audience in United States is strongest.

Fig. 05

Top regions by affinity

Video art fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.35×
02Rhode Island~3K1.29×
03North Dakota~2K1.28×
04South Dakota~2K1.22×
05California~100K1.16×
06Montana~3K1.15×
07New York~50K1.12×
08Maine~3K1.12×
09Delaware~3K1.11×
10Alaska~2K1.11×
11Hawaii~4K1.10×
12West Virginia~4K1.09×
13New Hampshire~4K1.08×
14Idaho~4K1.07×
15New Mexico~4K1.05×
16Washington, District of Columbia~3K1.04×
17Nebraska~4K1.03×
18Mississippi~7K1.02×
19Arkansas~7K1.00×
20Kansas~6K0.98×
21Utah~7K0.97×
22Iowa~7K0.96×
23Alabama~10K0.95×
24Louisiana~10K0.94×
25Oregon~9K0.94×
26Oklahoma~9K0.94×
27Connecticut~8K0.94×
28Nevada~7K0.93×
29Kentucky~10K0.92×
30Missouri~10K0.91×
31Minnesota~10K0.90×
32Massachusetts~10K0.89×
33South Carolina~10K0.89×
34Tennessee~10K0.88×
35Indiana~10K0.88×
36Maryland~10K0.88×
37Wisconsin~10K0.88×
38Colorado~10K0.86×
39Illinois~20K0.85×
40New Jersey~20K0.85×
41Virginia~20K0.85×
42Arizona~10K0.85×
43Washington~10K0.85×
44Georgia~20K0.83×
45North Carolina~20K0.83×
46Pennsylvania~20K0.82×
47Michigan~20K0.82×
48Ohio~20K0.81×
49Florida~40K0.75×
50Texas~50K0.73×
Fig. 06

Affinity by region

Affinity by region — Video art, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video art audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video art audience
#·InterestCategoryAffinity×
01Jean-Michel BasquiatArts & Culture68.49×
02Debbie HarryMusic & Radio59.80×
03RembrandtArts & Culture57.82×
04Diego RiveraArts & Culture43.39×
05Georgia O'KeeffeArts & Culture42.83×
06Sergio TacchiniFashion & Accessoires33.18×
07Jackson PollockArts & Culture28.82×
08Roy LichtensteinArts & Culture24.29×
09paul smithFashion & Accessoires18.41×
10Rick AstleyMusic & Radio18.41×
11Soho House (club)Business & Career18.41×
12Jean Paul GaultierFashion & Accessoires10.08×
13PostmodernismArts & Culture9.05×
14Digital artArts & Culture4.79×
15Watercolor paintingArts & Culture4.11×
16Bruce WillisMovies & TV4.06×
17Sustainable energyHome & Garden3.81×
18Broadway theatreTravel & Leisure3.52×
19Renewable energyBusiness & Career3.25×
20PinterestInternet & Social Media1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video art audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video art audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.83×
SustainabilityBALANCE1.82×
Urban LifestyleOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video art audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
PatriotismCONSERVATISM0.82×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video art have in United States?

Video art has an estimated audience of 830,319 people in United States, concentrated in California and New York.

02

What is the gender split and age of Video art fans?

43.3% of Video art fans are female, 56.7% are male, with an average age of 39.0 years.

03

Which brands do Video art fans like most?

Video art fans show strongest brand affinity for Debbie Harry (59.8×), Jean-Michel Basquiat (68.49×), and Georgia O'Keeffe (42.83×) over the country average.

04

Where do Video art fans live in United States?

Video art fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Video art fans also like?

Beyond Video art itself, the audience over-indexes on Jean-Michel Basquiat (68.49×), Georgia O'Keeffe (42.83×), Rembrandt (57.82×), and Diego Rivera (43.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Video art audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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