Video art Audience in United States
Video art has an estimated audience of 830,319 people in United States. 43.3% are female, 56.7% are male, average age 39.0. Top regions: California, New York, Texas. Top brand affinities: Steampunk, Nipsey Hussle, Nationality, Home construction, Natural rubber.
The average Video art fan in United States is 39.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Steampunk, Nipsey Hussle, Nationality, with strongest over-indexing on Steampunk (64.02× the country average). Demographically, the Video art audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Video art fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 39.0 |
| Estimated audience size | 830,319 |
Audience persona
The typical Video art fan in United States is more male, around 39.0 years old, with strong Risk Appetite tendencies and a notable affinity for Steampunk.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 94,008 | 1.03× |
| New York | 58,054 | 1.25× |
| Texas | 40,323 | 0.56× |
| Florida | 33,221 | 0.59× |
| Illinois | 19,622 | 0.71× |
| Georgia | 17,391 | 0.68× |
| Pennsylvania | 16,973 | 0.61× |
| New Jersey | 13,920 | 0.66× |
| Virginia | 13,645 | 0.67× |
| Ohio | 12,473 | 0.49× |
| Massachusetts | 12,377 | 0.76× |
| North Carolina | 11,688 | 0.47× |
| Washington | 10,306 | 0.62× |
| Michigan | 9,933 | 0.46× |
| Tennessee | 9,282 | 0.56× |
| Missouri | 9,130 | 0.68× |
| Maryland | 9,051 | 0.63× |
| Oregon | 8,443 | 0.89× |
| Alabama | 8,281 | 0.71× |
| Indiana | 8,081 | 0.53× |
| Minnesota | 7,356 | 0.62× |
| Utah | 7,248 | 0.97× |
| Mississippi | 7,063 | 1.03× |
| Louisiana | 6,803 | 0.64× |
| Arizona | 6,740 | 0.4× |
| Colorado | 6,379 | 0.49× |
| Arkansas | 6,275 | 0.92× |
| Oklahoma | 6,136 | 0.67× |
| Kentucky | 6,039 | 0.58× |
| Connecticut | 5,872 | 0.71× |
| West Virginia | 5,831 | 1.51× |
| South Carolina | 5,529 | 0.44× |
| Rhode Island | 5,413 | 2.05× |
| Kansas | 5,386 | 0.82× |
| Idaho | 5,385 | 1.29× |
| Hawaii | 5,144 | 1.44× |
| Iowa | 5,113 | 0.75× |
| Montana | 5,073 | 2.2× |
| Nevada | 5,054 | 0.63× |
| South Dakota | 5,007 | 2.61× |
| Wisconsin | 4,940 | 0.4× |
| North Dakota | 4,875 | 2.86× |
| New Hampshire | 4,804 | 1.47× |
| Nebraska | 4,705 | 1.13× |
| New Mexico | 4,680 | 1.12× |
| Maine | 4,636 | 1.56× |
| Vermont | 4,563 | 3.13× |
| Delaware | 4,155 | 1.81× |
| Washington, District of Columbia | 3,000 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 64.02× | Fashion & Accessoires |
| Nipsey Hussle | 14.54× | Music & Radio |
| Nationality | 4.5× | Politics & Society |
| Home construction | 2.37× | Home & Garden |
| Natural rubber | 2.9× | Cars & Mobility |
| Elsword | 18.41× | Games |
| Home staging | 5.79× | Home & Garden |
| Wikia | 3.73× | Internet & Social Media |
| CoreLogic | 23.84× | Business & Career |
| Israel | 2.17× | Travel & Leisure |
| Electrolyte | 4.71× | Health |
| Ipag Business School | 18.41× | Business & Career |
| Justice | 2.54× | Politics & Society |
| Bank account | 2.01× | Business & Career |
| Nebraska Cornhuskers football | 2.88× | Sports |
| Corona (band) | 4.3× | Music & Radio |
| Stamp collecting | 3.35× | Home & Garden |
| Lenny Henry | 18.41× | Movies & TV |
| Urban horticulture | 1.96× | Home & Garden |
| Peugeot 308 | 13.46× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.85 |
| Design Affinity | PREMIUM | 2.75 |
| Urban Lifestyle | OPEN | 1.99 |
| LGBTQ+ Identity | OPEN | 1.98 |
| Luxury Orientation | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.9 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 38.1% |
| United States | 13.1% |
| Germany | 7.3% |
See Video art audiences in other countries
More Art movement audiences in United States
- Culinary art (47,609,783)
- Decorative arts (35,508,412)
- Illustration (34,253,487)
- Modern art (27,906,451)
- Contemporary art (27,460,799)
Frequently asked questions
How many fans does Video art have in United States?
Video art has an estimated audience of 830,319 people in United States, concentrated in California and New York.
What is the gender split and age of Video art fans?
43.3% of Video art fans are female, 56.7% are male, with an average age of 39.0 years.
Which brands do Video art fans like most?
Video art fans show strongest brand affinity for Steampunk (64.02×), Nipsey Hussle (14.54×), and Nationality (4.5×) over the country average.
Where do Video art fans live in United States?
Video art fans in United States are most concentrated in California (reach 94,008), New York (reach 58,054), and Texas (reach 40,323). These three regions account for the largest share of the active audience.
What other brands do Video art fans also like?
Beyond Video art itself, the audience over-indexes on Nipsey Hussle (14.54×), Nationality (4.5×), Home construction (2.37×), and Natural rubber (2.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Video art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.