VS Code Audience in Germany

VS Code has an estimated audience of 1,130,899 people in Germany. 43.2% are female, 56.8% are male, average age 38.2. Top brand affinities: GitHub, Office 365, Google Drive, Tagesschau, Digital transformation.
Top brand affinities include GitHub, Office 365, Google Drive, with strongest over-indexing on GitHub (19.93× the country average). Demographically, the VS Code audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Software
Demographics of VS Code fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 38.2 |
| Estimated audience size | 1,130,899 |
Audience persona
The typical VS Code fan in Germany is more male, around 38.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GitHub.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GitHub | 19.93× | Internet & Social Media |
| Office 365 | 7.41× | Technology & Electronics |
| Google Drive | 6.33× | Technology & Electronics |
| Tagesschau | 2.25× | Movies & TV |
| Digital transformation | 9.07× | Business & Career |
| Computer security | 4.2× | Business & Career |
| Payback | 4.1× | Shopping |
| 2.1× | Internet & Social Media | |
| Transfermarkt | 2.53× | Sports |
| Information security | 4.99× | Business & Career |
| Renewable energy | 2.42× | Business & Career |
| 2.21× | Internet & Social Media | |
| Photocopier | 9.1× | Business & Career |
| Data science | 6.19× | Business & Career |
| MySQL | 5.06× | Technology & Electronics |
| Desktop computers | 3.41× | Technology & Electronics |
| Software engineering | 3.1× | Business & Career |
| Commerzbank | 1.66× | Business & Career |
| Catering | 3.08× | Food & Beverages |
| Google Maps | 1.66× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.53 |
| Need for Security | CONSERVATISM | 1.88 |
| Career Orientation | POWER | 1.66 |
| Sustainability | BALANCE | 1.5 |
| Healthy Lifestyle | BALANCE | 1.41 |
| Social Media Usage | JOY | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 14.2% |
| United States | 13.2% |
| Brazil | 10.1% |
See VS Code audiences in other countries
More Software audiences in Germany
- Microsoft (5,269,174)
- Office 365 (3,735,568)
- Samsung Galaxy (3,131,543)
- Google Pixel (1,942,673)
- Claude Code (1,902,532)
How to read this data
Audience size is the estimated number of people in Germany who actively search for VS Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.