Rascasse Audience Intelligence

VS Code Target Market in United States

A data profile of the people who buy, follow and care about VS Code in United States — modelled from more than twelve digital signal sources. VS Code has an estimated audience of 3,843,261 people in United States.

#13among Software in United States#852among Brand in United States#333in Technology & Electronics

The average VS Code fan in United States is 35.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Artificial intelligence, Google Drive, Innovation, with strongest over-indexing on Artificial intelligence (3.56× the country average).

Demographically, the VS Code audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical VS Code fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Artificial intelligence.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the VS Code profile in United States.

Audience size
3.8M
in United States
Gender
47.4%♀
52.6% male
Age
35.2
average years
Country rank
#8299
Brand in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of VS Code

47.4% are female, 52.6% are male, average age 35.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for VS Code audience in United States
MetricValue
Female47.4%
Male52.6%
Average age35.2
Estimated audience size3,843,261
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the VS Code audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

14.4%

of the worldwide VS Code audience comes from United States.

Worldwide audience distribution share by country for VS Code
CountryShare
United States14.4%
Japan12.2%
Brazil10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the VS Code audience in United States is strongest.

Fig. 05

Top regions by affinity

VS Code customers by region in United States
#RegionReachAffinity×
01Washington~100K1.76×
02Utah~70K1.74×
03Virginia~200K1.73×
04California~700K1.58×
05Massachusetts~100K1.39×
06Oregon~60K1.30×
07Colorado~80K1.26×
08New York~300K1.23×
09New Jersey~100K1.22×
10Washington, District of Columbia~20K1.22×
11Texas~400K1.18×
12Georgia~200K1.17×
13Maryland~80K1.16×
14Illinois~200K1.11×
15Arkansas~40K1.06×
16North Carolina~100K1.04×
17Idaho~20K1.03×
18Florida~300K1.02×
19Iowa~30K1.01×
20New Hampshire~20K1.00×
21Connecticut~40K0.99×
22Missouri~70K0.98×
23Minnesota~60K0.97×
24Kansas~30K0.97×
25Arizona~80K0.96×
26Michigan~100K0.94×
27Vermont~7K0.93×
28Pennsylvania~100K0.92×
29Rhode Island~10K0.92×
30Ohio~100K0.91×
31Indiana~70K0.91×
32Oklahoma~40K0.88×
33Tennessee~70K0.87×
34Wisconsin~50K0.87×
35Nevada~30K0.85×
36Nebraska~20K0.85×
37New Mexico~20K0.83×
38Hawaii~10K0.83×
39Delaware~9K0.81×
40Maine~10K0.80×
41Alabama~50K0.79×
42Montana~9K0.79×
43North Dakota~7K0.78×
44Alaska~7K0.77×
45South Dakota~7K0.76×
46South Carolina~50K0.74×
47Kentucky~40K0.74×
48West Virginia~10K0.70×
49Mississippi~20K0.65×
50Louisiana~30K0.63×
Fig. 06

Affinity by region

Affinity by region — VS Code, United States
0.63×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the VS Code audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for VS Code audience
#·InterestCategoryAffinity×
01Business intelligenceBusiness & Career5.20×
02International educationBusiness & Career4.35×
03Data scienceBusiness & Career4.21×
04Artificial intelligenceTechnology & Electronics3.56×
05Information securityBusiness & Career3.51×
06Computer securityBusiness & Career3.11×
07Web serverTechnology & Electronics3.09×
08InnovationBusiness & Career2.91×
09Google DriveTechnology & Electronics2.26×
10Master of Business AdministrationBusiness & Career2.17×
11Micro CenterShopping2.15×
12Software engineeringBusiness & Career2.11×
13Job interviewBusiness & Career2.01×
14Distance educationBusiness & Career1.93×
15GoogleInternet & Social Media1.88×
16Career developmentBusiness & Career1.84×
17LinuxTechnology & Electronics1.78×
18EmailTechnology & Electronics1.61×
19PhilanthropyArts & Culture1.55×
20Anime conventionLiterature1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the VS Code audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by VS Code audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.13×
Career OrientationPOWER1.58×
Early Adopter MentalityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by VS Code audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is VS Code's target market in United States?

VS Code's target market in United States covers an estimated 3,843,261 people, concentrated in California and Texas.

02

What is the gender split and age of VS Code customers?

47.4% of the VS Code audience are female, 52.6% are male, with an average age of 35.2 years.

03

Which brands do VS Code fans like most?

VS Code fans show strongest brand affinity for Artificial intelligence (3.56×), Google Drive (2.26×), and Innovation (2.91×) over the country average.

04

Where do VS Code fans live in United States?

VS Code fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do VS Code fans also like?

Beyond VS Code itself, the audience over-indexes on Google Drive (2.26×), Innovation (2.91×), Google (1.88×), and Email (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Software audiences in United States

See VS Code audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for VS Code. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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