Wichtiger Audience in Germany
Wichtiger has an estimated audience of 247,888 people in Germany. 52.0% are female, 48.0% are male, average age 38.6. Top brand affinities: Progressive rock, Stradivarius, Loincloth, Information sensitivity, Home Delivery.
Top brand affinities include Progressive rock, Stradivarius, Loincloth, with strongest over-indexing on Progressive rock (1.64× the country average). Demographically, the Wichtiger audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Wichtiger fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.6 |
| Estimated audience size | 247,888 |
Audience persona
The typical Wichtiger fan in Germany is balanced, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.64× | Music & Radio |
| Stradivarius | 1.62× | Shopping |
| Loincloth | 1.95× | Fashion & Accessoires |
| Information sensitivity | 3.2× | Technology & Electronics |
| Home Delivery | 1.59× | Food & Beverages |
| Phil Campbell (musician) | 2.38× | Music & Radio |
| Liberace | 2.59× | Music & Radio |
| Theocracy | 4.14× | Music & Radio |
| Carrie (novel) | 2.28× | Literature |
| Glashütte | 1.71× | Travel & Leisure |
| Chalkidiki | 1.54× | Travel & Leisure |
| Fantasy Earth: Zero | 2.3× | Games |
| Oktay Kaynarca | 2.53× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
| Viator | 2.13× | Travel & Leisure |
| Volvo V60 | 1.58× | Cars & Mobility |
| Whataburger | 1.94× | Food & Beverages |
| Kazuo Ishiguro | 4.05× | Literature |
| Hostelworld | 2.01× | Travel & Leisure |
| Esra Erol | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Sports Activity | POWER | 1.24 |
| Pet Ownership | JOY | 1.2 |
| Sustainability | BALANCE | 1.15 |
| Indulgence | JOY | 1.15 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.6% |
| Austria | 5.6% |
| Switzerland | 4.1% |
See Wichtiger audiences in other countries
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Wichtiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.