Wichtiger Audience in Germany
Wichtiger has an estimated audience of 247,888 people in Germany. 52.0% are female, 48.0% are male, average age 38.6. Top brand affinities: Tagesschau, Podcast, Satire, Pets, RTL Television.
Top brand affinities include Tagesschau, Podcast, Satire, with strongest over-indexing on Tagesschau (2.12× the country average). Demographically, the Wichtiger audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Wichtiger fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 38.6 |
| Estimated audience size | 247,888 |
Audience persona
The typical Wichtiger fan in Germany is balanced, around 38.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.12× | Movies & TV |
| Podcast | 2.88× | Music & Radio |
| Satire | 4.11× | Literature |
| Pets | 1.58× | Pets & Animals |
| RTL Television | 2.62× | Movies & TV |
| Transfermarkt | 2.15× | Sports |
| Automobiles | 1.54× | Cars & Mobility |
| Ariana Grande | 3.71× | Music & Radio |
| Westdeutscher Rundfunk | 2.65× | Movies & TV |
| German television comedy | 3.85× | Movies & TV |
| German language | 1.62× | Politics & Society |
| Musical instrument | 1.89× | Music & Radio |
| Western Union | 2.29× | Business & Career |
| Running | 2.25× | Sports |
| Felix Baumgartner | 2.44× | Sports |
| Chihuahua (dog) | 1.98× | Pets & Animals |
| Indeed.com | 1.61× | Business & Career |
| Livemusic | 1.69× | Music & Radio |
| University | 2.13× | Business & Career |
| Country rap | 3.05× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Sports Activity | POWER | 1.24 |
| Pet Ownership | JOY | 1.2 |
| Sustainability | BALANCE | 1.15 |
| Indulgence | JOY | 1.15 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.6% |
| Austria | 5.6% |
| Switzerland | 4.1% |
See Wichtiger audiences in other countries
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Wichtiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.