Rascasse Audience Intelligence

Wichtiger Audience in Germany

A data profile of the people who buy, follow and care about Wichtiger in Germany — modelled from more than twelve digital signal sources. Wichtiger has an estimated audience of 209,016 people in Germany.

#91among Social media influencer in Germany#4961among Person in Germany#279in Internet & Social Media

The average Wichtiger fan in Germany is 30.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Podcast, Tagesschau, Transfermarkt, with strongest over-indexing on Podcast (3.33× the country average).

Demographically, the Wichtiger audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wichtiger fan in Germany is balanced, around 30.5 years old, with strong Community Orientation tendencies and a notable affinity for Podcast.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wichtiger profile in Germany.

Audience size
209K
in Germany
Gender
49.2%♀
50.8% male
Age
30.5
average years
Country rank
#22121
Person in Germany
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wichtiger fans

49.2% are female, 50.8% are male, average age 30.5.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Wichtiger audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age30.5
Estimated audience size209,016
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Wichtiger audience in Germany
Age bracketShare%
16-1950%
20-2916%
30-3913%
40-4912%
50+9%
Fig. 04

Worldwide distribution

77.8%

of the worldwide Wichtiger audience comes from Germany.

Worldwide audience distribution share by country for Wichtiger
CountryShare
Germany77.8%
Austria6.7%
Switzerland4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wichtiger audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wichtiger fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~7K1.10×
02Mecklenburg-Vorpommern~4K1.10×
03Sachsen~10K1.09×
04Thüringen~6K1.09×
05Schleswig-Holstein~8K1.08×
06Berlin~10K1.07×
07Sachsen-Anhalt~5K1.01×
08Bremen~2K1.01×
09Niedersachsen~20K0.99×
10Baden-Württemberg~30K0.97×
11Rheinland-Pfalz~10K0.97×
12Bayern~30K0.96×
13Saarland~2K0.94×
14Nordrhein-Westfalen~40K0.93×
15Hamburg~4K0.87×
16Hessen~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Wichtiger, Germany
0.83×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wichtiger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wichtiger audience
#·InterestCategoryAffinity×
01PodcastMusic & Radio3.33×
02Audible.comLiterature2.64×
03Robert RedfordMovies & TV2.40×
04VolunteeringPolitics & Society2.33×
05TagesschauMovies & TV2.15×
06FundraisingBusiness & Career1.96×
07TelegramInternet & Social Media1.95×
08TransfermarktSports1.94×
09Black catPets & Animals1.92×
10SatireLiterature1.83×
11BooksellingLiterature1.73×
12French BulldogPets & Animals1.72×
13Siberian HuskyPets & Animals1.72×
14BeaglePets & Animals1.69×
15FocusNews1.65×
16Labrador RetrieverPets & Animals1.61×
17Musical instrumentMusic & Radio1.59×
18PoliticsPolitics & Society1.57×
19RedditInternet & Social Media1.55×
20BatmanMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wichtiger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wichtiger audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
PatriotismCONSERVATISM1.33×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wichtiger audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Family OrientationCONSERVATISM0.90×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wichtiger have in Germany?

Wichtiger has an estimated audience of 209,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wichtiger fans?

49.2% of Wichtiger fans are female, 50.8% are male, with an average age of 30.5 years.

03

Which brands do Wichtiger fans like most?

Wichtiger fans show strongest brand affinity for Podcast (3.33×), Tagesschau (2.15×), and Transfermarkt (1.94×) over the country average.

04

Where do Wichtiger fans live in Germany?

Wichtiger fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wichtiger fans also like?

Beyond Wichtiger itself, the audience over-indexes on Tagesschau (2.15×), Transfermarkt (1.94×), Volunteering (2.33×), and Politics (1.57×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Wichtiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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