WISO Audience in Germany
WISO has an estimated audience of 1,060,303 people in Germany. 55.9% are female, 44.1% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Der Tagesspiegel, ZDF, Spiegel Online, Obi (store).
The average WISO fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Der Tagesspiegel, ZDF, with strongest over-indexing on Markus Lanz (3.6× the country average). Demographically, the WISO audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of WISO fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.8 |
| Estimated audience size | 1,060,303 |
Audience persona
The typical WISO fan in Germany is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,222 | 1.17× |
| Bayern | 201,619 | 1.18× |
| Baden-Württemberg | 188,602 | 1.3× |
| Niedersachsen | 107,003 | 1.04× |
| Hessen | 89,845 | 1.11× |
| Berlin | 58,044 | 1.22× |
| Rheinland-Pfalz | 52,717 | 0.99× |
| Sachsen | 46,521 | 0.89× |
| Schleswig-Holstein | 37,988 | 1× |
| Brandenburg | 30,787 | 0.94× |
| Hamburg | 24,745 | 1.03× |
| Thüringen | 24,077 | 0.89× |
| Sachsen-Anhalt | 20,636 | 0.75× |
| Mecklenburg-Vorpommern | 13,399 | 0.66× |
| Saarland | 10,563 | 0.81× |
| Bremen | 9,067 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 3.6× | Movies & TV |
| Der Tagesspiegel | 3.36× | News |
| ZDF | 2.4× | Movies & TV |
| Spiegel Online | 1.83× | News |
| Obi (store) | 1.75× | Shopping |
| Sportschau | 2.17× | Sports |
| Reinhard Mey | 3.95× | Music & Radio |
| Let's Dance (German TV series) | 2× | Movies & TV |
| SV Werder Bremen | 1.53× | Sports |
| Postbank | 1.74× | Business & Career |
| Mary Roos | 4.65× | Music & Radio |
| Thomas Gottschalk | 2.06× | Movies & TV |
| Tchibo | 1.83× | Shopping |
| QVC | 1.97× | Movies & TV |
| Helene Fischer | 1.58× | Music & Radio |
| ZDF-Fernsehgarten | 3.67× | Movies & TV |
| Anna Loos | 3.9× | Movies & TV |
| Schlager music | 1.67× | Music & Radio |
| Andy Borg | 2.63× | Music & Radio |
| Garden centre | 1.9× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Community Orientation | OPEN | 1.53 |
| Convenience Orientation | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.29 |
| Need for Security | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.7% |
| United States | 2.4% |
| Austria | 1.4% |
See WISO audiences in other countries
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Frequently asked questions
How many fans does WISO have in Germany?
WISO has an estimated audience of 1,060,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WISO fans?
55.9% of WISO fans are female, 44.1% are male, with an average age of 44.8 years.
Which brands do WISO fans like most?
WISO fans show strongest brand affinity for Markus Lanz (3.6×), Der Tagesspiegel (3.36×), and ZDF (2.4×) over the country average.
Where do WISO fans live in Germany?
WISO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,222), Bayern (reach 201,619), and Baden-Württemberg (reach 188,602). These three regions account for the largest share of the active audience.
What other brands do WISO fans also like?
Beyond WISO itself, the audience over-indexes on Der Tagesspiegel (3.36×), ZDF (2.4×), Spiegel Online (1.83×), and Obi (store) (1.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WISO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.