Rascasse Audience Intelligence

WISO Audience in Germany

A data profile of the people who buy, follow and care about WISO in Germany — modelled from more than twelve digital signal sources. WISO has an estimated audience of 1,123,248 people in Germany.

#26among TV show in Germany#202among Movie / TV Show / Series in Germany#674in Movies & TV

The average WISO fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Der Tagesspiegel, ZDF, Sportschau, with strongest over-indexing on Der Tagesspiegel (3.56× the country average).

Demographically, the WISO audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WISO fan in Germany is more female, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Der Tagesspiegel.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WISO profile in Germany.

Audience size
1.1M
in Germany
Gender
55.9%♀
44.1% male
Age
44.8
average years
Country rank
#5882
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WISO viewers

55.9% are female, 44.1% are male, average age 44.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for WISO audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age44.8
Estimated audience size1,123,248
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the WISO audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3922%
40-4930%
50+27%
Fig. 04

Worldwide distribution

94.9%

of the worldwide WISO audience comes from Germany.

Worldwide audience distribution share by country for WISO
CountryShare
Germany94.9%
United States2.3%
Austria1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WISO audience in Germany is strongest.

Fig. 05

Top regions by affinity

WISO fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.26×
02Berlin~60K1.20×
03Bayern~200K1.18×
04Nordrhein-Westfalen~300K1.13×
05Hessen~90K1.08×
06Hamburg~20K1.04×
07Niedersachsen~100K1.03×
08Bremen~9K1.02×
09Rheinland-Pfalz~50K0.99×
10Schleswig-Holstein~40K0.99×
11Brandenburg~30K0.95×
12Thüringen~20K0.92×
13Sachsen~50K0.90×
14Saarland~10K0.87×
15Sachsen-Anhalt~20K0.77×
16Mecklenburg-Vorpommern~10K0.72×
Fig. 06

Affinity by region

Affinity by region — WISO, Germany
0.72×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WISO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WISO audience
#·InterestCategoryAffinity×
01ZDF-FernsehgartenMovies & TV4.43×
02Non-alcoholic beverageFood & Beverages4.15×
03Anna LoosMovies & TV3.83×
04Der TagesspiegelNews3.56×
05Herbert GrönemeyerMusic & Radio3.17×
06Hape KerkelingMovies & TV3.09×
07Barbara SchönebergerMovies & TV3.08×
08Ina MüllerMovies & TV2.99×
09Andy BorgMusic & Radio2.88×
10Udo LindenbergMusic & Radio2.80×
11FC St. PauliSports2.70×
12Markus LanzMovies & TV2.64×
13ZDFMovies & TV2.45×
14PostbankBusiness & Career2.20×
15SportschauSports2.03×
16Aral AGCars & Mobility1.96×
17Online newspaperNews1.93×
18QVCMovies & TV1.91×
19Deutsche BahnCars & Mobility1.51×
20CommerzbankBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WISO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WISO audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
Community OrientationOPEN1.82×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WISO audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.52×
Risk AppetiteTHRILL0.55×
Price SensitivityPREMIUM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WISO have in Germany?

WISO has an estimated audience of 1,123,248 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of WISO viewers?

55.9% of WISO fans are female, 44.1% are male, with an average age of 44.8 years.

03

Which brands do WISO fans like most?

WISO fans show strongest brand affinity for Der Tagesspiegel (3.56×), ZDF (2.45×), and Sportschau (2.03×) over the country average.

04

Where do WISO fans live in Germany?

WISO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do WISO fans also like?

Beyond WISO itself, the audience over-indexes on ZDF (2.45×), Sportschau (2.03×), Postbank (2.2×), and Markus Lanz (2.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See WISO audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WISO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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