WISO Audience in Germany
WISO has an estimated audience of 1,060,303 people in Germany. 55.9% are female, 44.1% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VfL Wolfsburg, Urban Outfitters, Salman Khan, Oliver Kahn, Roaming.
The average WISO fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VfL Wolfsburg, Urban Outfitters, Salman Khan, with strongest over-indexing on VfL Wolfsburg (1.74× the country average). Demographically, the WISO audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of WISO fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 44.8 |
| Estimated audience size | 1,060,303 |
Audience persona
The typical WISO fan in Germany is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 271,222 | 1.17× |
| Bayern | 201,619 | 1.18× |
| Baden-Württemberg | 188,602 | 1.3× |
| Niedersachsen | 107,003 | 1.04× |
| Hessen | 89,845 | 1.11× |
| Berlin | 58,044 | 1.22× |
| Rheinland-Pfalz | 52,717 | 0.99× |
| Sachsen | 46,521 | 0.89× |
| Schleswig-Holstein | 37,988 | 1× |
| Brandenburg | 30,787 | 0.94× |
| Hamburg | 24,745 | 1.03× |
| Thüringen | 24,077 | 0.89× |
| Sachsen-Anhalt | 20,636 | 0.75× |
| Mecklenburg-Vorpommern | 13,399 | 0.66× |
| Saarland | 10,563 | 0.81× |
| Bremen | 9,067 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 1.74× | Sports |
| Urban Outfitters | 1.68× | Shopping |
| Salman Khan | 4.45× | Movies & TV |
| Oliver Kahn | 1.84× | Sports |
| Roaming | 1.84× | Technology & Electronics |
| Parma | 2.53× | Travel & Leisure |
| Vijesti.ba | 1.75× | News |
| Brunello Cucinelli | 1.91× | Fashion & Accessoires |
| Zamalek SC | 2.15× | Sports |
| FilGoal | 3.63× | Sports |
| A Streetcar Named Desire (play) | 4.02× | Literature |
| Ayrton Senna | 1.52× | Sports |
| Mackenzie Foy | 1.54× | Fashion & Accessoires |
| Bull riding | 1.85× | Sports |
| Cyfrowy Polsat | 2.02× | Movies & TV |
| Nutritional yeast | 1.78× | Food & Beverages |
| Kong, Ivory Coast | 2.31× | Travel & Leisure |
| Anna Lewandowska | 1.8× | Sports |
| Univision | 1.75× | Movies & TV |
| JDM Cars | 1.74× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Community Orientation | OPEN | 1.53 |
| Convenience Orientation | PREMIUM | 1.34 |
| Family Orientation | CONSERVATISM | 1.29 |
| Need for Security | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.7% |
| United States | 2.4% |
| Austria | 1.4% |
See WISO audiences in other countries
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Frequently asked questions
How many fans does WISO have in Germany?
WISO has an estimated audience of 1,060,303 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of WISO fans?
55.9% of WISO fans are female, 44.1% are male, with an average age of 44.8 years.
Which brands do WISO fans like most?
WISO fans show strongest brand affinity for VfL Wolfsburg (1.74×), Urban Outfitters (1.68×), and Salman Khan (4.45×) over the country average.
Where do WISO fans live in Germany?
WISO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 271,222), Bayern (reach 201,619), and Baden-Württemberg (reach 188,602). These three regions account for the largest share of the active audience.
What other brands do WISO fans also like?
Beyond WISO itself, the audience over-indexes on Urban Outfitters (1.68×), Salman Khan (4.45×), Oliver Kahn (1.84×), and Roaming (1.84×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for WISO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.