Rascasse Audience Intelligence

Yogurette Target Market in Germany

A data profile of the people who buy, follow and care about Yogurette in Germany — modelled from more than twelve digital signal sources. Yogurette has an estimated audience of 222,054 people in Germany.

#20among Chocolate & cookies in Germany#2690among Brand in Germany#1031in Food & Beverages

The average Yogurette fan in Germany is 32.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Monchhichi, Netto Marken-Discount, Deichmann, with strongest over-indexing on Monchhichi (13.91× the country average).

Demographically, the Yogurette audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Yogurette fan in Germany is more female, around 32.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Monchhichi.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Yogurette profile in Germany.

Audience size
222K
in Germany
Gender
89.9%♀
10.1% male
Age
32.4
average years
Country rank
#21087
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Yogurette

89.9% are female, 10.1% are male, average age 32.4.

Fig. 02

Gender split

89.9%
Female
10.1%
Male
Demographic split for Yogurette audience in Germany
MetricValue
Female89.9%
Male10.1%
Average age32.4
Estimated audience size222,054
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Yogurette audience in Germany
Age bracketShare%
16-1936%
20-2923%
30-3918%
40-4916%
50+7%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Yogurette audience comes from Germany.

Worldwide audience distribution share by country for Yogurette
CountryShare
Germany80.8%
United States4.4%
Poland1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yogurette audience in Germany is strongest.

Fig. 05

Top regions by affinity

Yogurette customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.21×
02Nordrhein-Westfalen~60K1.16×
03Hamburg~6K1.10×
04Schleswig-Holstein~9K1.08×
05Sachsen-Anhalt~6K1.08×
06Hessen~20K1.06×
07Thüringen~6K1.06×
08Brandenburg~7K1.03×
09Mecklenburg-Vorpommern~4K1.01×
10Bremen~2K0.95×
11Rheinland-Pfalz~10K0.94×
12Bayern~30K0.93×
13Berlin~9K0.93×
14Baden-Württemberg~30K0.88×
15Saarland~2K0.86×
16Sachsen~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Yogurette, Germany
0.82×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yogurette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yogurette audience
#·InterestCategoryAffinity×
01Yellow Tail (wine)Food & Beverages29.29×
02Aero (chocolate)Food & Beverages22.69×
03MonchhichiKids & Family13.91×
04reisenthelFashion & Accessoires9.25×
05DehnerHome & Garden8.76×
06Electronic data interchangeTechnology & Electronics7.79×
07NordseeFood & Beverages6.96×
08Street OneFashion & Accessoires6.11×
09In aller FreundschaftMovies & TV5.65×
10Ernsting's familyShopping5.49×
11Storm of LoveMovies & TV5.26×
12FressnapfShopping4.95×
13DeichmannShopping4.59×
14Netto Marken-DiscountShopping4.22×
15Gute Zeiten, schlechte ZeitenMovies & TV4.16×
16BarbieMovies & TV3.76×
17PandoraMusic & Radio2.70×
18BeautyBeauty & Wellness2.16×
19MoviesMovies & TV2.12×
20ShoppingShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yogurette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yogurette audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.11×
Community OrientationOPEN1.99×
Pet OwnershipJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yogurette audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.51×
Luxury OrientationPREMIUM0.66×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Yogurette's target market in Germany?

Yogurette's target market in Germany covers an estimated 222,054 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Yogurette customers?

89.9% of the Yogurette audience are female, 10.1% are male, with an average age of 32.4 years.

03

Which brands do Yogurette fans like most?

Yogurette fans show strongest brand affinity for Monchhichi (13.91×), Netto Marken-Discount (4.22×), and Deichmann (4.59×) over the country average.

04

Where do Yogurette fans live in Germany?

Yogurette fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Yogurette fans also like?

Beyond Yogurette itself, the audience over-indexes on Netto Marken-Discount (4.22×), Deichmann (4.59×), reisenthel (9.25×), and Dehner (8.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in Germany

See Yogurette audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Yogurette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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