Zugspitze Audience in Germany
Zugspitze has an estimated audience of 232,826 people in Germany. 52.3% are female, 47.7% are male, average age 43.9. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Hawesko, Chalkidiki, Stradivarius, Oliver Kahn.
The average Zugspitze fan in Germany is 43.9 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Hawesko, Chalkidiki, with strongest over-indexing on Goes (3.43× the country average). Demographically, the Zugspitze audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Mountain
Demographics of Zugspitze fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.9 |
| Estimated audience size | 232,826 |
Audience persona
The typical Zugspitze fan in Germany is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 123,205 | 3.29× |
| Baden-Württemberg | 48,072 | 1.51× |
| Nordrhein-Westfalen | 44,740 | 0.88× |
| Hessen | 19,902 | 1.12× |
| Niedersachsen | 18,424 | 0.81× |
| Rheinland-Pfalz | 11,946 | 1.02× |
| Sachsen | 10,223 | 0.9× |
| Berlin | 9,224 | 0.89× |
| Schleswig-Holstein | 5,289 | 0.63× |
| Thüringen | 5,120 | 0.86× |
| Brandenburg | 4,936 | 0.68× |
| Sachsen-Anhalt | 4,214 | 0.7× |
| Hamburg | 4,140 | 0.79× |
| Mecklenburg-Vorpommern | 2,478 | 0.56× |
| Saarland | 2,192 | 0.77× |
| Bremen | 1,167 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 3.43× | Travel & Leisure |
| Hawesko | 5.68× | Food & Beverages |
| Chalkidiki | 5.68× | Travel & Leisure |
| Stradivarius | 1.76× | Shopping |
| Oliver Kahn | 3.97× | Sports |
| 12 Monkeys (TV series) | 5.68× | Movies & TV |
| Time (magazine) | 1.83× | News |
| Home Delivery | 2.47× | Food & Beverages |
| Natural rubber | 1.82× | Cars & Mobility |
| Google Analytics | 1.91× | Internet & Social Media |
| Alaska | 2.45× | Travel & Leisure |
| JDSU | 2.22× | Business & Career |
| Building insulation | 2.9× | Home & Garden |
| Gumbal | 3.63× | Cars & Mobility |
| Jane Eyre (1996 film) | 4.72× | Movies & TV |
| Standing rib roast | 4.7× | Food & Beverages |
| Burgos | 4.46× | Travel & Leisure |
| Sailor | 2.71× | Travel & Leisure |
| Free University of Berlin | 2× | Business & Career |
| Bully (2011 film) | 3.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.54 |
| Sports Activity | POWER | 1.54 |
| Design Affinity | PREMIUM | 1.53 |
| Patriotism | CONSERVATISM | 1.47 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.5% |
| United States | 21.6% |
| Switzerland | 13.5% |
See Zugspitze audiences in other countries
More Mountain audiences in Germany
- Alps (3,704,333)
- Eifel (1,078,660)
- Mont Blanc (994,404)
- Allgäu Alps (761,803)
- Mount Rushmore (695,943)
Frequently asked questions
How many fans does Zugspitze have in Germany?
Zugspitze has an estimated audience of 232,826 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Zugspitze fans?
52.3% of Zugspitze fans are female, 47.7% are male, with an average age of 43.9 years.
Which brands do Zugspitze fans like most?
Zugspitze fans show strongest brand affinity for Goes (3.43×), Hawesko (5.68×), and Chalkidiki (5.68×) over the country average.
Where do Zugspitze fans live in Germany?
Zugspitze fans in Germany are most concentrated in Bayern (reach 123,205), Baden-Württemberg (reach 48,072), and Nordrhein-Westfalen (reach 44,740). These three regions account for the largest share of the active audience.
What other brands do Zugspitze fans also like?
Beyond Zugspitze itself, the audience over-indexes on Hawesko (5.68×), Chalkidiki (5.68×), Stradivarius (1.76×), and Oliver Kahn (3.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zugspitze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.