Zugspitze Audience in Germany
A data profile of the people who buy, follow and care about Zugspitze in Germany — modelled from more than twelve digital signal sources. Zugspitze has an estimated audience of 232,826 people in Germany.
The average Zugspitze fan in Germany is 43.9 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Lindsey Vonn, Nature, Alpine skiing, with strongest over-indexing on Lindsey Vonn (5.68× the country average).
Demographically, the Zugspitze audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zugspitze fan in Germany is balanced, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Lindsey Vonn.
At a glance
The key figures that characterise the Zugspitze profile in Germany.
Search interest · 12-month trend
Demographics of Zugspitze fans
52.3% are female, 47.7% are male, average age 43.9.
Gender split
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 43.9 |
| Estimated audience size | 232,826 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 30% | |
| 50+ | 25% |
Worldwide distribution
of the worldwide Zugspitze audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 22.1% |
| United States | 21.8% |
| Switzerland | 13.5% |
Geography
Where the Zugspitze audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~100K | 3.48× | |
| 02 | Baden-Württemberg | ~50K | 1.45× | |
| 03 | Hessen | ~20K | 1.07× | |
| 04 | Rheinland-Pfalz | ~10K | 1.02× | |
| 05 | Thüringen | ~5K | 0.90× | |
| 06 | Sachsen | ~10K | 0.89× | |
| 07 | Nordrhein-Westfalen | ~40K | 0.85× | |
| 08 | Berlin | ~8K | 0.81× | |
| 09 | Saarland | ~2K | 0.81× | |
| 10 | Niedersachsen | ~20K | 0.80× | |
| 11 | Hamburg | ~4K | 0.75× | |
| 12 | Sachsen-Anhalt | ~4K | 0.72× | |
| 13 | Brandenburg | ~5K | 0.70× | |
| 14 | Schleswig-Holstein | ~5K | 0.63× | |
| 15 | Bremen | ~1K | 0.62× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.59× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zugspitze audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Vonn | Sports | 5.68× | ||
| 02 | Leon Goretzka | Sports | 5.68× | ||
| 03 | Felix Neureuther | Sports | 5.68× | ||
| 04 | Der Bergdoktor (2008) | Movies & TV | 5.68× | ||
| 05 | Cross-country skiing | Sports | 5.68× | ||
| 06 | FIS Alpine Ski World Cup | Sports | 5.68× | ||
| 07 | Mikaela Shiffrin | Sports | 5.68× | ||
| 08 | Adventure park | Kids & Family | 5.39× | ||
| 09 | Michael Patrick Kelly | Music & Radio | 4.34× | ||
| 10 | Ski touring | Sports | 4.33× | ||
| 11 | FC Erzgebirge Aue | Sports | 4.32× | ||
| 12 | Ski mountaineering | Sports | 4.30× | ||
| 13 | Alpine skiing | Sports | 3.64× | ||
| 14 | Nature | Home & Garden | 2.97× | ||
| 15 | Thomas Müller | Sports | 2.83× | ||
| 16 | Vacations | Travel & Leisure | 2.46× | ||
| 17 | VfB Stuttgart | Sports | 2.00× | ||
| 18 | Family | Kids & Family | 1.96× | ||
| 19 | Sportschau | Sports | 1.92× | ||
| 20 | Müller (company) | Food & Beverages | 1.81× |
Personality of the Zugspitze audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.79× | |
| Risk Appetite | THRILL | 1.67× | |
| Travelling | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.71× | |
| Social Media Usage | JOY | 0.84× | |
| Creativity | OPEN | 0.87× |
Frequently asked questions
How many fans does Zugspitze have in Germany?
Zugspitze has an estimated audience of 232,826 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Zugspitze fans?
52.3% of Zugspitze fans are female, 47.7% are male, with an average age of 43.9 years.
Which brands do Zugspitze fans like most?
Zugspitze fans show strongest brand affinity for Lindsey Vonn (5.68×), Nature (2.97×), and Alpine skiing (3.64×) over the country average.
Where do Zugspitze fans live in Germany?
Zugspitze fans in Germany are most concentrated in Bayern (reach ~100K), Baden-Württemberg (reach ~50K), and Nordrhein-Westfalen (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Zugspitze fans also like?
Beyond Zugspitze itself, the audience over-indexes on Nature (2.97×), Alpine skiing (3.64×), Family (1.96×), and Leon Goretzka (5.68×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Zugspitze. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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