Rascasse Audience Intelligence

Miami Heat Fan Demographics in United States

Miami Heat has an estimated audience of 22.1M people in United States.

#13among Basketball in United States
#19among teams in United States#99in Sports

The average Miami Heat fan in United States is 31.2 years old, more male, and lives primarily in Florida.

By number of fans, Miami Heat ranks #7 among the 30 NBA teams in United States — 1.6× the group median.

Its fans are 0.6 years older than the group average of 30.6.

Women make up 39.9% of the fan base, 1.9 percentage points fewer than the group average.

Compared with the other 29 NBA teams, Miami Heat fans stand out for their interest in De'Aaron Fox, Dallas (1978 TV series) and 7-Eleven.

In Q2/2026, search interest was −21.1% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: April, May and June account for 44% of the year's searches, September is the quietest month.

Most fans live in Florida, California, New York.

Top affinities include De'Aaron Fox, Dallas (1978 TV series), Portland Trail Blazers, with strongest over-indexing on De'Aaron Fox (5.7× the country average).

Demographically, the Miami Heat audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Quality Awareness, Social Media Usage.

The typical Miami Heat fan in United States is more male, around 31.2 years old, with strong Quality Awareness tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
22.1M
in United States
Gender
39.9%♀
60.1% male
Age
31.2
average years
Country rank
#1410
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Miami Heat fans

39.9% are female, 60.1% are male, average age 31.2.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Miami Heat audience in United States
MetricValue
Female39.9%
Male60.1%
Average age31.2
Estimated audience size22.1M
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Miami Heat audience in United States
Age bracketShare%
16-2447%
25-3420%
35-4414%
45-5411%
55+9%
Fig. 04

Worldwide distribution

53.3%

of the worldwide Miami Heat audience comes from United States.

Worldwide audience distribution share by country for Miami Heat
CountryShare
United States53.3%
Italy8.0%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Miami Heat fans by region: top regions in United States
#RegionReachAffinity×
01Florida~14M9.77×
02Georgia~1.5M1.70×
03South Carolina~600K1.53×
04North Carolina~1M1.42×
05Mississippi~200K1.27×
06Alabama~400K1.07×
07Virginia~600K1.06×
08Maryland~400K1.02×
09New Jersey~600K1.01×
10New York~1.5M0.99×
11Nevada~200K0.99×
12Tennessee~500K0.98×
13Louisiana~300K0.96×
14Arkansas~200K0.96×
15Rhode Island~70K0.94×
16Washington, District of Columbia~40K0.92×
17Connecticut~200K0.91×
18Kentucky~300K0.89×
19Hawaii~80K0.89×
20Ohio~700K0.88×
21Indiana~400K0.86×
22West Virginia~100K0.86×
23Delaware~60K0.86×
24Pennsylvania~700K0.84×
25Massachusetts~400K0.84×
26Illinois~700K0.82×
27New Mexico~100K0.81×
28Texas~1M0.78×
29Michigan~500K0.77×
30Arizona~400K0.74×
31Vermont~30K0.74×
32Wisconsin~300K0.73×
33California~2M0.72×
34Colorado~300K0.71×
35Oklahoma~200K0.71×
36Missouri~300K0.68×
37Nebraska~90K0.68×
38South Dakota~40K0.67×
39Maine~60K0.66×
40Kansas~100K0.65×
41Iowa~100K0.64×
42North Dakota~30K0.63×
43Alaska~30K0.59×
44New Hampshire~50K0.55×
45Minnesota~200K0.54×
46Montana~40K0.54×
47Washington~300K0.53×
48Oregon~100K0.52×
49Utah~100K0.49×
50Idaho~60K0.49×
Fig. 06

Affinity by region

Affinity by region — Miami Heat, United States
0.49×1.00×9.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Miami Heat audience vs. the country average
#·InterestCategoryAffinity×
01De'Aaron FoxSports5.70×
02Dallas (1978 TV series)Movies & TV5.16×
03Portland Trail BlazersSports4.35×
04WNBASports4.33×
05Dallas MavericksSports4.33×
067-ElevenShopping4.26×
07Michael JordanSports4.17×
08Cooper FlaggSports4.12×
09Caitlin ClarkSports3.74×
10Luka DoncicSports3.73×
11United AirlinesTravel & Leisure3.57×
12Fort Worth, TexasTravel & Leisure3.44×
13Minnesota TimberwolvesSports3.22×
14Giannis AntetokounmpoSports3.14×
15New York KnicksSports3.10×
16Major League SoccerSports2.95×
17East Coast hip hopMusic & Radio2.16×
18Super BowlSports2.00×
19American AirlinesTravel & Leisure1.90×
20SpotifyInternet & Social Media1.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Miami Heat audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Miami Heat audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.06×
Social Media UsageJOY1.01×
Career OrientationPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Miami Heat audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Community OrientationOPEN0.76×
TravellingTHRILL0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

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Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Miami Heat over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/miami-heat-19300” · Methodology