A data profile of the people who buy, follow and care about El Progreso in Spain — modelled from more than twelve digital signal sources. El Progreso has an estimated audience of 3,777,647 people in Spain.
El Progreso has an estimated audience of 3,777,647 people in Spain. 55.2% are female, 44.8% are male, average age 45.6. Top brand affinities: Celta de Vigo, IKEA, Solar energy, Online newspaper, Renewable energy.
Top brand affinities include Celta de Vigo, IKEA, Solar energy, with strongest over-indexing on Celta de Vigo (3.25× the country average).
Demographically, the El Progreso audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical El Progreso fan in Spain is more female, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Celta de Vigo.
The key figures that characterise the El Progreso profile in Spain.
55.2% are female, 44.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 45.6 |
| Estimated audience size | 3,777,647 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 29% |
of the worldwide El Progreso audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 67.5% |
| United States | 6.8% |
| Mexico | 5.5% |
The strongest cross-interests of the El Progreso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Estrella Galicia | Food & Beverages | 4.37× | ||
| 02 | Celta de Vigo | Sports | 3.25× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 2.33× | ||
| 04 | Solar energy | Home & Garden | 2.27× | ||
| 05 | Hardware store | Home & Garden | 2.14× | ||
| 06 | Renewable energy | Business & Career | 2.05× | ||
| 07 | Public transport | Cars & Mobility | 1.99× | ||
| 08 | Hyundai | Cars & Mobility | 1.84× | ||
| 09 | Peugeot | Cars & Mobility | 1.80× | ||
| 10 | Škoda Auto | Cars & Mobility | 1.69× | ||
| 11 | Subscription business model | Shopping | 1.67× | ||
| 12 | Electric vehicle | Cars & Mobility | 1.66× | ||
| 13 | Renault | Cars & Mobility | 1.59× | ||
| 14 | Online newspaper | News | 1.58× | ||
| 15 | Bakery | Food & Beverages | 1.58× | ||
| 16 | Nonprofit organization | Politics & Society | 1.57× | ||
| 17 | Sports club | Sports | 1.54× | ||
| 18 | IKEA | Home & Garden | 1.53× | ||
| 19 | Toyota | Cars & Mobility | 1.53× | ||
| 20 | Hypermarket | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.60× | |
| Need for Security | CONSERVATISM | 1.49× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.49× | |
| Luxury Orientation | PREMIUM | 0.52× | |
| Extroversion | THRILL | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for El Progreso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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