A data profile of the people who buy, follow and care about Openbank in Spain — modelled from more than twelve digital signal sources. Openbank has an estimated audience of 2,721,463 people in Spain.
Openbank has an estimated audience of 2,721,463 people in Spain. 48.2% are female, 51.8% are male, average age 42.1. Top brand affinities: Banking, Innovation, Domino's Pizza, Sustainable energy, Online banking.
Top brand affinities include Banking, Innovation, Domino's Pizza, with strongest over-indexing on Banking (2.51× the country average).
Demographically, the Openbank audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Openbank fan in Spain is balanced, around 42.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Banking.
The key figures that characterise the Openbank profile in Spain.
48.2% are female, 51.8% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 42.1 |
| Estimated audience size | 2,721,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Openbank audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 56.8% |
| Mexico | 24.1% |
| United States | 5.6% |
The strongest cross-interests of the Openbank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 2.77× | ||
| 02 | Online banking | Business & Career | 2.59× | ||
| 03 | Banking | Business & Career | 2.51× | ||
| 04 | Sustainable energy | Home & Garden | 2.39× | ||
| 05 | Business school | Business & Career | 2.38× | ||
| 06 | Vehicle insurance | Cars & Mobility | 2.30× | ||
| 07 | Norauto | Cars & Mobility | 2.18× | ||
| 08 | Iberia Express | Travel & Leisure | 2.16× | ||
| 09 | Employment website | Business & Career | 2.01× | ||
| 10 | Innovation | Business & Career | 1.99× | ||
| 11 | Domino's Pizza | Food & Beverages | 1.96× | ||
| 12 | Mortgage loans | Business & Career | 1.92× | ||
| 13 | Renewable energy | Business & Career | 1.83× | ||
| 14 | Credit (finance) | Business & Career | 1.82× | ||
| 15 | Bwin | Games | 1.80× | ||
| 16 | Solar energy | Home & Garden | 1.76× | ||
| 17 | First class travel | Travel & Leisure | 1.73× | ||
| 18 | ALSA (bus company) | Cars & Mobility | 1.59× | ||
| 19 | Credit cards | Business & Career | 1.53× | ||
| 20 | Breaking news | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.15× | |
| Quality Awareness | PREMIUM | 1.76× | |
| Patriotism | CONSERVATISM | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.55× | |
| Mindfulness | BALANCE | 0.62× | |
| Extroversion | THRILL | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Openbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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