Rascasse Audience Intelligence

Openbank Target Market in United States

A data profile of the people who buy, follow and care about Openbank in United States — modelled from more than twelve digital signal sources. Openbank has an estimated audience of 266,152 people in United States.

#5328among Brand in United States#3143in Business & Career

The average Openbank fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Retail banking, Solar energy, FedEx, with strongest over-indexing on Retail banking (9.96× the country average).

Demographically, the Openbank audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Openbank fan in United States is more male, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Retail banking.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Openbank profile in United States.

Audience size
266K
in United States
Gender
30.5%♀
69.5% male
Age
42.4
average years
Country rank
#51313
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Openbank

30.5% are female, 69.5% are male, average age 42.4.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Openbank audience in United States
MetricValue
Female30.5%
Male69.5%
Average age42.4
Estimated audience size266,152
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Openbank audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3920%
40-4923%
50+26%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Openbank audience comes from United States.

Worldwide audience distribution share by country for Openbank
CountryShare
Spain56.8%
Mexico24.1%
United States5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Openbank audience in United States is strongest.

Fig. 05

Top regions by affinity

Openbank customers by region in United States
#RegionReachAffinity×
01California~100K2.56×
02Washington, District of Columbia~3K2.13×
03Massachusetts~10K1.65×
04Nevada~6K1.60×
05Florida~40K1.53×
06New Jersey~20K1.49×
07Virginia~10K1.34×
08Washington~10K1.30×
09New York~30K1.28×
10Rhode Island~2K1.27×
11Texas~40K1.25×
12Colorado~8K1.21×
13Oregon~6K1.21×
14Hawaii~2K1.17×
15Connecticut~5K1.15×
16Georgia~10K1.14×
17New Hampshire~2K1.14×
18Maryland~8K1.13×
19Illinois~10K1.11×
20North Carolina~10K1.06×
21Utah~4K1.04×
22Arizona~8K1.02×
23Delaware~1K1.00×
24Vermont<1K1.00×
25South Carolina~6K0.96×
26Pennsylvania~10K0.92×
27Montana~1K0.92×
28Minnesota~5K0.91×
29New Mexico~2K0.91×
30Idaho~2K0.90×
31Kansas~3K0.88×
32Maine~1K0.88×
33Tennessee~7K0.87×
34Alaska<1K0.86×
35Nebraska~2K0.85×
36South Dakota<1K0.85×
37North Dakota<1K0.85×
38Missouri~5K0.83×
39Ohio~10K0.81×
40Michigan~9K0.81×
41Wisconsin~5K0.80×
42Iowa~3K0.79×
43Louisiana~4K0.77×
44Arkansas~3K0.77×
45West Virginia~1K0.77×
46Indiana~6K0.75×
47Oklahoma~3K0.75×
48Mississippi~2K0.74×
49Kentucky~4K0.71×
50Alabama~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Openbank, United States
0.68×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Openbank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Openbank audience
#·InterestCategoryAffinity×
01HSBCBusiness & Career19.22×
02HuaweiTechnology & Electronics15.35×
03Retail bankingBusiness & Career9.96×
04Antique carCars & Mobility6.09×
05CarcareCars & Mobility5.84×
06Solar energyHome & Garden5.61×
07Auto showCars & Mobility5.45×
08Kia MotorsCars & Mobility4.90×
09FedExBusiness & Career4.79×
10Online bankingBusiness & Career4.56×
11HatchbackCars & Mobility4.51×
12Renewable energyBusiness & Career4.24×
13HyundaiCars & Mobility4.20×
14Vehicle insuranceCars & Mobility3.71×
15SubwayFood & Beverages2.81×
16Mortgage loansBusiness & Career2.62×
17McDonald'sFood & Beverages2.33×
18Capital OneBusiness & Career2.29×
19AutoZoneCars & Mobility2.11×
20FIFA World CupSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Openbank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Openbank audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.63×
Career OrientationPOWER2.44×
Family OrientationCONSERVATISM2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Openbank audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Healthy LifestyleBALANCE0.73×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Openbank's target market in United States?

Openbank's target market in United States covers an estimated 266,152 people, concentrated in California and Texas.

02

What is the gender split and age of Openbank customers?

30.5% of the Openbank audience are female, 69.5% are male, with an average age of 42.4 years.

03

Which brands do Openbank fans like most?

Openbank fans show strongest brand affinity for Retail banking (9.96×), Solar energy (5.61×), and FedEx (4.79×) over the country average.

04

Where do Openbank fans live in United States?

Openbank fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Openbank fans also like?

Beyond Openbank itself, the audience over-indexes on Solar energy (5.61×), FedEx (4.79×), Renewable energy (4.24×), and Huawei (15.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Openbank audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Openbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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