Openbank Audience in United States
Openbank has an estimated audience of 401,864 people in United States. 30.5% are female, 69.5% are male, average age 42.4. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Tipsy Elves, Sears, Elsword, MK.
The average Openbank fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Tipsy Elves, Sears, with strongest over-indexing on Alaska (3.9× the country average). Demographically, the Openbank audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Openbank fans
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 42.4 |
| Estimated audience size | 401,864 |
Audience persona
The typical Openbank fan in United States is more male, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 144,175 | 3.26× |
| Texas | 50,010 | 1.45× |
| Florida | 44,238 | 1.63× |
| New York | 28,136 | 1.25× |
| Illinois | 16,820 | 1.26× |
| Georgia | 15,510 | 1.25× |
| Virginia | 14,935 | 1.53× |
| North Carolina | 13,748 | 1.14× |
| Massachusetts | 11,397 | 1.44× |
| Washington | 11,309 | 1.4× |
| Ohio | 10,591 | 0.86× |
| New Jersey | 10,271 | 1× |
| Pennsylvania | 8,771 | 0.65× |
| Michigan | 8,770 | 0.83× |
| Maryland | 7,886 | 1.14× |
| Colorado | 7,678 | 1.21× |
| Nevada | 7,559 | 1.94× |
| Tennessee | 7,053 | 0.87× |
| Oregon | 6,350 | 1.38× |
| Missouri | 6,004 | 0.93× |
| South Carolina | 5,924 | 0.98× |
| Indiana | 5,665 | 0.77× |
| Minnesota | 5,648 | 0.98× |
| Wisconsin | 4,754 | 0.79× |
| Utah | 3,951 | 1.1× |
| Louisiana | 3,738 | 0.72× |
| Washington, District of Columbia | 3,234 | 2.68× |
| Connecticut | 3,231 | 0.8× |
| Kentucky | 3,215 | 0.64× |
| Oklahoma | 3,145 | 0.7× |
| Kansas | 3,045 | 0.96× |
| Hawaii | 2,449 | 1.42× |
| Arkansas | 2,345 | 0.71× |
| Iowa | 2,333 | 0.7× |
| Mississippi | 2,079 | 0.63× |
| Arizona | 1,982 | 0.24× |
| Idaho | 1,674 | 0.83× |
| Nebraska | 1,618 | 0.8× |
| New Mexico | 1,548 | 0.77× |
| Maine | 1,073 | 0.75× |
| Rhode Island | 1,043 | 0.82× |
| West Virginia | 1,003 | 0.54× |
| New Hampshire | 969 | 0.61× |
| Montana | 956 | 0.86× |
| Alabama | 754 | 0.13× |
| Delaware | 673 | 0.61× |
| South Dakota | 613 | 0.66× |
| Vermont | 543 | 0.77× |
| Wyoming | 468 | 0.79× |
| North Dakota | 419 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 3.9× | Travel & Leisure |
| Tipsy Elves | 19.22× | Shopping |
| Sears | 5.61× | Shopping |
| Elsword | 19.22× | Games |
| MK | 4.83× | Music & Radio |
| Electrolyte | 5.08× | Health |
| Panama | 3.45× | Travel & Leisure |
| Urban Outfitters | 1.6× | Shopping |
| Natural rubber | 1.77× | Cars & Mobility |
| Voter registration | 3.51× | Politics & Society |
| Nationality | 1.54× | Politics & Society |
| Kendra Scott | 1.99× | Fashion & Accessoires |
| Hammock camping | 4.6× | Travel & Leisure |
| Hipster | 5.76× | Politics & Society |
| Mothercare | 1.82× | Kids & Family |
| Hog Hunting | 1.88× | Sports |
| Regional styles of Mexican music | 1.56× | Music & Radio |
| Rapid prototyping | 9.2× | Business & Career |
| CAC 40 | 2.75× | Business & Career |
| N1 road (South Africa) | 2.12× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.8 |
| Convenience Orientation | PREMIUM | 1.53 |
| Family Orientation | CONSERVATISM | 1.48 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Risk Appetite | THRILL | 1.41 |
| Travelling | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 53.4% |
| Mexico | 22.6% |
| United States | 8.0% |
See Openbank audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Openbank have in United States?
Openbank has an estimated audience of 401,864 people in United States, concentrated in California and Texas.
What is the gender split and age of Openbank fans?
30.5% of Openbank fans are female, 69.5% are male, with an average age of 42.4 years.
Which brands do Openbank fans like most?
Openbank fans show strongest brand affinity for Alaska (3.9×), Tipsy Elves (19.22×), and Sears (5.61×) over the country average.
Where do Openbank fans live in United States?
Openbank fans in United States are most concentrated in California (reach 144,175), Texas (reach 50,010), and Florida (reach 44,238). These three regions account for the largest share of the active audience.
What other brands do Openbank fans also like?
Beyond Openbank itself, the audience over-indexes on Tipsy Elves (19.22×), Sears (5.61×), Elsword (19.22×), and MK (4.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Openbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.