A data profile of the people who buy, follow and care about Power (physics) in United Kingdom — modelled from more than twelve digital signal sources. Power (physics) has an estimated audience of 3,218,571 people in United Kingdom.
Power (physics) fans in United Kingdom are concentrated in England, with strong brand affinity for Esso.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Esso, Betfair, Wikipedia, with strongest over-indexing on Esso (4.03× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Power (physics) fan in United Kingdom shows strong Need for Security tendencies and a notable affinity for Esso.
The key figures that characterise the Power (physics) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,218,571 |
of the worldwide Power (physics) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 4.4% |
| India | 3.4% |
Where the Power (physics) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.69× | |
| 02 | Northern Ireland | ~80K | 0.83× | |
| 03 | Wales | ~100K | 0.78× | |
| 04 | Scotland | ~200K | 0.72× |
The strongest cross-interests of the Power (physics) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rechargeable battery | Home & Garden | 4.38× | ||
| 02 | Esso | Cars & Mobility | 4.03× | ||
| 03 | Betfair | Games | 3.51× | ||
| 04 | Motorhome | Cars & Mobility | 3.43× | ||
| 05 | Risk management | Business & Career | 3.41× | ||
| 06 | Air pollution | Health | 3.41× | ||
| 07 | Wikipedia | Internet & Social Media | 3.14× | ||
| 08 | Solar energy | Home & Garden | 2.99× | ||
| 09 | Mobile home | Cars & Mobility | 2.83× | ||
| 10 | Refrigerator | Home & Garden | 2.69× | ||
| 11 | We Buy Any Car | Cars & Mobility | 2.63× | ||
| 12 | HVAC | Home & Garden | 2.52× | ||
| 13 | Internet & Social Media | 2.50× | |||
| 14 | William Hill (bookmaker) | Games | 2.50× | ||
| 15 | Autotrader | Cars & Mobility | 2.35× | ||
| 16 | Halfords | Cars & Mobility | 2.08× | ||
| 17 | SUVs | Cars & Mobility | 1.99× | ||
| 18 | Toolstation | Home & Garden | 1.92× | ||
| 19 | Hobby | Home & Garden | 1.91× | ||
| 20 | Distilled beverage | Food & Beverages | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.68× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.67× | |
| Pet Ownership | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Power (physics). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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