A data profile of the people who buy, follow and care about Man in Indonesia — modelled from more than twelve digital signal sources. Man has an estimated audience of 3,375,065 people in Indonesia.
Man has an estimated audience of 3,375,065 people in Indonesia. 47.0% are female, 53.0% are male, average age 36.0. Top brand affinities: Business class, Telegram, Lottery, LinkedIn, Innovation.
Top brand affinities include Business class, Telegram, Lottery, with strongest over-indexing on Business class (2.29× the country average).
Demographically, the Man audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Man fan in Indonesia is balanced, around 36.0 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Man profile in Indonesia.
47.0% are female, 53.0% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 36.0 |
| Estimated audience size | 3,375,065 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Man audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
The strongest cross-interests of the Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lottery | Games | 2.69× | ||
| 02 | NASDAQ | Business & Career | 2.69× | ||
| 03 | Crowdfunding | Business & Career | 2.69× | ||
| 04 | Max Verstappen | Sports | 2.69× | ||
| 05 | Malaysia Airlines | Travel & Leisure | 2.69× | ||
| 06 | Innovation | Business & Career | 2.60× | ||
| 07 | Home cinema | Technology & Electronics | 2.39× | ||
| 08 | Business class | Travel & Leisure | 2.29× | ||
| 09 | Health insurance | Business & Career | 2.29× | ||
| 10 | First class travel | Travel & Leisure | 2.19× | ||
| 11 | Baccarat | Games | 2.13× | ||
| 12 | Telegram | Internet & Social Media | 1.96× | ||
| 13 | Vehicle insurance | Cars & Mobility | 1.94× | ||
| 14 | Activism | Politics & Society | 1.92× | ||
| 15 | Aston Villa F.C. | Sports | 1.84× | ||
| 16 | Internet & Social Media | 1.82× | |||
| 17 | Retail banking | Business & Career | 1.71× | ||
| 18 | Department store | Shopping | 1.69× | ||
| 19 | Cholesterol | Food & Beverages | 1.61× | ||
| 20 | Local news | News | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.24× | |
| Sustainability | BALANCE | 1.67× | |
| Early Adopter Mentality | POWER | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.70× | |
| Creativity | OPEN | 0.72× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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