A data profile of the people who buy, follow and care about Man in Portugal — modelled from more than twelve digital signal sources. Man has an estimated audience of 1,436,589 people in Portugal.
The average Man fan in Portugal is 44.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Do it yourself (DIY), Knitting, Art jewelry, with strongest over-indexing on Do it yourself (DIY) (1.63× the country average).
Demographically, the Man audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Man fan in Portugal is balanced, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Man profile in Portugal.
52.3% are female, 47.7% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.1 |
| Estimated audience size | 1,436,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Man audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 11.2% |
| Italy | 7.9% |
Where the Man audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~600K | 1.40× | |
| 02 | Porto District | ~400K | 1.39× | |
| 03 | Santarém District | ~100K | 1.39× | |
| 04 | Setúbal District | ~200K | 1.25× | |
| 05 | Leiria District | ~90K | 1.17× | |
| 06 | Faro District | ~100K | 1.16× | |
| 07 | Braga District | ~200K | 1.15× | |
| 08 | Aveiro District | ~100K | 1.14× | |
| 09 | Viseu District | ~50K | 1.07× | |
| 10 | Coimbra District | ~70K | 1.04× | |
| 11 | Viana do Castelo District | ~30K | 0.95× | |
| 12 | Madeira | ~40K | 0.93× | |
| 13 | Guarda District | ~20K | 0.93× | |
| 14 | Castelo Branco District | ~30K | 0.92× | |
| 15 | Azores | ~40K | 0.91× | |
| 16 | Vila Real District | ~20K | 0.91× | |
| 17 | Beja District | ~20K | 0.91× | |
| 18 | Évora District | ~20K | 0.90× | |
| 19 | Bragança District | ~10K | 0.89× | |
| 20 | Portalegre District | ~10K | 0.88× |
The strongest cross-interests of the Man audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flower bouquet | Home & Garden | 2.45× | ||
| 02 | Flea market | Home & Garden | 2.45× | ||
| 03 | Wedding Planners | Kids & Family | 2.31× | ||
| 04 | Sweepstakes | Games | 2.17× | ||
| 05 | Handmade jewelry | Fashion & Accessoires | 2.14× | ||
| 06 | Art jewelry | Fashion & Accessoires | 2.06× | ||
| 07 | First-time buyer | Shopping | 1.95× | ||
| 08 | Knitting | Home & Garden | 1.90× | ||
| 09 | Watercolor painting | Arts & Culture | 1.81× | ||
| 10 | Bedroom furniture | Home & Garden | 1.77× | ||
| 11 | Local food | Food & Beverages | 1.67× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 13 | Art exhibition | Arts & Culture | 1.63× | ||
| 14 | Renovation | Home & Garden | 1.60× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 1.60× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.59× | ||
| 17 | Social movement | Politics & Society | 1.56× | ||
| 18 | Organic farming | Food & Beverages | 1.54× | ||
| 19 | Emotional intelligence | Health | 1.53× | ||
| 20 | Fast casual restaurants | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.56× | |
| DIY Mentality | THRILL | 1.55× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.94× | |
| Spirituality | BALANCE | 1.01× |
Man has an estimated audience of 1,436,589 people in Portugal, concentrated in Lisbon District and Porto District.
52.3% of Man fans are female, 47.7% are male, with an average age of 44.1 years.
Man fans show strongest brand affinity for Do it yourself (DIY) (1.63×), Knitting (1.9×), and Art jewelry (2.06×) over the country average.
Man fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Man itself, the audience over-indexes on Knitting (1.9×), Art jewelry (2.06×), Renovation (1.6×), and Flower bouquet (2.45×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Man. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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