A data profile of the people who buy, follow and care about Government of India in India — modelled from more than twelve digital signal sources. Government of India has an estimated audience of 5,178,658 people in India.
Government of India has an estimated audience of 5,178,658 people in India. 23.1% are female, 76.9% are male, average age 32.1. Top brand affinities: Instant messaging, Hindustan, Rail transport, Psychology, Internet celebrity.
Top brand affinities include Instant messaging, Hindustan, Rail transport, with strongest over-indexing on Instant messaging (1.73× the country average).
Demographically, the Government of India audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Government of India fan in India is more male, around 32.1 years old, with strong Career Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Government of India profile in India.
23.1% are female, 76.9% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 23.1% |
| Male | 76.9% |
| Average age | 32.1 |
| Estimated audience size | 5,178,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Government of India audience comes from India.
| Country | Share |
|---|---|
| India | 98.1% |
| France | 0.4% |
| United States | 0.2% |
The strongest cross-interests of the Government of India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rail transport | Travel & Leisure | 3.18× | ||
| 02 | Hindustan | Politics & Society | 2.93× | ||
| 03 | Democracy | Politics & Society | 2.37× | ||
| 04 | Young's | Food & Beverages | 2.28× | ||
| 05 | Handball | Sports | 2.20× | ||
| 06 | Philanthropy | Arts & Culture | 2.17× | ||
| 07 | Indian Railways | Cars & Mobility | 2.16× | ||
| 08 | Himalayas | Travel & Leisure | 2.14× | ||
| 09 | Political science | Business & Career | 2.14× | ||
| 10 | Volunteering | Politics & Society | 2.01× | ||
| 11 | Internet celebrity | Internet & Social Media | 1.92× | ||
| 12 | Anthropology | Business & Career | 1.85× | ||
| 13 | Wikipedia | Internet & Social Media | 1.78× | ||
| 14 | Social media marketing | Business & Career | 1.76× | ||
| 15 | Instant messaging | Internet & Social Media | 1.73× | ||
| 16 | Psychology | Business & Career | 1.71× | ||
| 17 | Innovation | Business & Career | 1.70× | ||
| 18 | Drawing | Home & Garden | 1.56× | ||
| 19 | Apartment | Business & Career | 1.53× | ||
| 20 | Activism | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.38× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Government of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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