A data profile of the people who buy, follow and care about Guwahati in India — modelled from more than twelve digital signal sources. Guwahati has an estimated audience of 3,125,681 people in India.
Guwahati has an estimated audience of 3,125,681 people in India. 26.5% are female, 73.5% are male, average age 33.0. Top brand affinities: Music videos, Nature, Internet celebrity, Himalayas, Joe Root.
Top brand affinities include Music videos, Nature, Internet celebrity, with strongest over-indexing on Music videos (1.6× the country average).
Demographically, the Guwahati audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Guwahati fan in India is more male, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Music videos.
The key figures that characterise the Guwahati profile in India.
26.5% are female, 73.5% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 33.0 |
| Estimated audience size | 3,125,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Guwahati audience comes from India.
| Country | Share |
|---|---|
| India | 77.5% |
| United States | 3.3% |
| Bangladesh | 2.0% |
The strongest cross-interests of the Guwahati audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Queen (band) | Music & Radio | 4.19× | ||
| 02 | Joe Root | Sports | 2.91× | ||
| 03 | Indian Super League | Sports | 2.77× | ||
| 04 | Wattpad | Internet & Social Media | 2.33× | ||
| 05 | Mixed martial arts | Sports | 2.22× | ||
| 06 | Hindustan | Politics & Society | 2.18× | ||
| 07 | Himalayas | Travel & Leisure | 2.17× | ||
| 08 | Video editing | Technology & Electronics | 2.07× | ||
| 09 | Videography | Internet & Social Media | 2.04× | ||
| 10 | Real property | Home & Garden | 1.95× | ||
| 11 | Internet celebrity | Internet & Social Media | 1.90× | ||
| 12 | Linux | Technology & Electronics | 1.90× | ||
| 13 | Anthropology | Business & Career | 1.75× | ||
| 14 | Innovation | Business & Career | 1.65× | ||
| 15 | Nonprofit organization | Politics & Society | 1.61× | ||
| 16 | Music videos | Music & Radio | 1.60× | ||
| 17 | Nature | Home & Garden | 1.58× | ||
| 18 | Dogs | Pets & Animals | 1.58× | ||
| 19 | University | Business & Career | 1.57× | ||
| 20 | Drawing | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Sustainability | BALANCE | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Guwahati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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