Rascasse Audience Intelligence

Guwahati Audience in India

A data profile of the people who buy, follow and care about Guwahati in India — modelled from more than twelve digital signal sources. Guwahati has an estimated audience of 3,125,681 people in India.

Guwahati has an estimated audience of 3,125,681 people in India. 26.5% are female, 73.5% are male, average age 33.0. Top brand affinities: Music videos, Nature, Internet celebrity, Himalayas, Joe Root.

Top brand affinities include Music videos, Nature, Internet celebrity, with strongest over-indexing on Music videos (1.6× the country average).

Demographically, the Guwahati audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Guwahati fan in India is more male, around 33.0 years old, with strong Indulgence tendencies and a notable affinity for Music videos.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Guwahati profile in India.

Audience size
3.1M
in India
Gender
26.5%
73.5% male
Age
33.0
average years
Country rank
#1969
POI in India
Fig. 01

Search interest · 12-month trend

+81%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Guwahati fans

26.5% are female, 73.5% are male, average age 33.0.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Guwahati audience in India
MetricValue
Female26.5%
Male73.5%
Average age33.0
Estimated audience size3,125,681
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Guwahati audience in India
Age bracketShare%
16-1926%
20-2935%
30-3920%
40-4911%
50+8%
Fig. 04

Worldwide distribution

77.5%

of the worldwide Guwahati audience comes from India.

Worldwide audience distribution share by country for Guwahati
CountryShare
India77.5%
United States3.3%
Bangladesh2.0%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Guwahati audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Guwahati audience
#·InterestCategoryAffinity×
01Queen (band)Music & Radio4.19×
02Joe RootSports2.91×
03Indian Super LeagueSports2.77×
04WattpadInternet & Social Media2.33×
05Mixed martial artsSports2.22×
06HindustanPolitics & Society2.18×
07HimalayasTravel & Leisure2.17×
08Video editingTechnology & Electronics2.07×
09VideographyInternet & Social Media2.04×
10Real propertyHome & Garden1.95×
11Internet celebrityInternet & Social Media1.90×
12LinuxTechnology & Electronics1.90×
13AnthropologyBusiness & Career1.75×
14InnovationBusiness & Career1.65×
15Nonprofit organizationPolitics & Society1.61×
16Music videosMusic & Radio1.60×
17NatureHome & Garden1.58×
18DogsPets & Animals1.58×
19UniversityBusiness & Career1.57×
20DrawingHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Guwahati audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Guwahati audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
Convenience OrientationPREMIUM1.48×
SustainabilityBALANCE1.44×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Guwahati audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Price SensitivityPREMIUM0.79×
Urban LifestyleOPEN0.88×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Guwahati. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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