A data profile of the people who buy, follow and care about RCB in India — modelled from more than twelve digital signal sources. RCB has an estimated audience of 3,904,834 people in India.
RCB has an estimated audience of 3,904,834 people in India. 10.5% are female, 89.5% are male, average age 22.7. Top brand affinities: Emirates, Superman, Tom Cruise, Soft drinks, Anne Hathaway.
Top brand affinities include Emirates, Superman, Tom Cruise, with strongest over-indexing on Emirates (7.78× the country average).
Demographically, the RCB audience skews more male with an average age of 22.7, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.
The typical RCB fan in India is more male, around 22.7 years old, with strong Career Orientation tendencies and a notable affinity for Emirates.
The key figures that characterise the RCB profile in India.
10.5% are female, 89.5% are male, average age 22.7.
| Metric | Value |
|---|---|
| Female | 10.5% |
| Male | 89.5% |
| Average age | 22.7 |
| Estimated audience size | 3,904,834 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 72% | |
| 20-29 | 22% | |
| 30-39 | 3% | |
| 40-49 | 1% | |
| 50+ | 1% |
of the worldwide RCB audience comes from India.
| Country | Share |
|---|---|
| India | 67.7% |
| Bangladesh | 3.7% |
| United Kingdom | 3.3% |
The strongest cross-interests of the RCB audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emirates | Travel & Leisure | 7.78× | ||
| 02 | Charlize Theron | Movies & TV | 4.56× | ||
| 03 | Tom Cruise | Movies & TV | 4.05× | ||
| 04 | Forex Online Trading | Business & Career | 3.65× | ||
| 05 | Anne Hathaway | Movies & TV | 3.60× | ||
| 06 | Ryan Gosling | Movies & TV | 3.56× | ||
| 07 | Arsenal F.C. | Sports | 2.95× | ||
| 08 | FIFA (video game series) | Games | 2.64× | ||
| 09 | Soft drinks | Food & Beverages | 2.51× | ||
| 10 | Emma Watson | Movies & TV | 2.50× | ||
| 11 | International education | Business & Career | 2.32× | ||
| 12 | Manchester United F.C. | Sports | 1.86× | ||
| 13 | Superman | Movies & TV | 1.79× | ||
| 14 | Call of Duty | Games | 1.75× | ||
| 15 | UEFA Champions League | Sports | 1.69× | ||
| 16 | Sports betting | Games | 1.66× | ||
| 17 | Batman | Movies & TV | 1.58× | ||
| 18 | OnePlus | Technology & Electronics | 1.54× | ||
| 19 | True Detective | Movies & TV | 1.52× | ||
| 20 | Cristiano Ronaldo | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Price Sensitivity | PREMIUM | 1.28× | |
| Early Adopter Mentality | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.42× | |
| Social Media Usage | JOY | 0.53× | |
| Creativity | OPEN | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for RCB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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