A data profile of the people who buy, follow and care about Hospitality service in Italy — modelled from more than twelve digital signal sources. Hospitality service has an estimated audience of 3,927,896 people in Italy.
The average Hospitality service fan in Italy is 44.1 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Sharing economy, Bellagio (resort), with strongest over-indexing on Wikipedia (4.79× the country average).
Demographically, the Hospitality service audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hospitality service fan in Italy is more female, around 44.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Hospitality service profile in Italy.
59.2% are female, 40.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 44.1 |
| Estimated audience size | 3,927,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Hospitality service audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 7.5% |
| United Kingdom | 6.2% |
Where the Hospitality service audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~90K | 1.15× | |
| 02 | Abruzzo | ~100K | 1.14× | |
| 03 | Liguria | ~100K | 1.08× | |
| 04 | Puglia | ~300K | 0.99× | |
| 05 | Sicilia | ~300K | 0.98× | |
| 06 | Piedmont | ~300K | 0.97× | |
| 07 | Tuscany | ~300K | 0.97× | |
| 08 | Campania | ~400K | 0.96× | |
| 09 | Veneto | ~300K | 0.96× | |
| 10 | Emilia-Romagna | ~300K | 0.95× | |
| 11 | Lazio | ~400K | 0.93× | |
| 12 | Lombardy | ~600K | 0.90× |
The strongest cross-interests of the Hospitality service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharing economy | Business & Career | 11.40× | ||
| 02 | Bellagio (resort) | Travel & Leisure | 6.91× | ||
| 03 | Wikipedia | Internet & Social Media | 4.79× | ||
| 04 | Google Earth | Internet & Social Media | 4.35× | ||
| 05 | New Testament | Politics & Society | 3.66× | ||
| 06 | Doctor of Medicine | Business & Career | 3.08× | ||
| 07 | Satire | Literature | 3.06× | ||
| 08 | General practitioner | Health | 2.75× | ||
| 09 | TicketOne | Travel & Leisure | 2.51× | ||
| 10 | Genetics | Kids & Family | 2.47× | ||
| 11 | Adriatic Sea | Travel & Leisure | 2.36× | ||
| 12 | Travel website | Travel & Leisure | 1.99× | ||
| 13 | Volunteering | Politics & Society | 1.89× | ||
| 14 | Innovation | Business & Career | 1.85× | ||
| 15 | Singer-songwriter | Music & Radio | 1.84× | ||
| 16 | Milk | Food & Beverages | 1.78× | ||
| 17 | Wine tasting | Food & Beverages | 1.77× | ||
| 18 | Airbnb | Travel & Leisure | 1.68× | ||
| 19 | Coop | Food & Beverages | 1.67× | ||
| 20 | Confectionery | Food & Beverages | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Travelling | THRILL | 1.59× | |
| Spirituality | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Hospitality service has an estimated audience of 3,927,896 people in Italy, concentrated in Lombardy and Lazio.
59.2% of Hospitality service fans are female, 40.8% are male, with an average age of 44.1 years.
Hospitality service fans show strongest brand affinity for Wikipedia (4.79×), Sharing economy (11.4×), and Bellagio (resort) (6.91×) over the country average.
Hospitality service fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hospitality service itself, the audience over-indexes on Sharing economy (11.4×), Bellagio (resort) (6.91×), TicketOne (2.51×), and Genetics (2.47×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Hospitality service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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