Rascasse Audience Intelligence

Hospitality service Audience in United States

Name: Hospitality service — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Hospitality service in United States — modelled from more than twelve digital signal sources. Hospitality service has an estimated audience of 13,634,457 people in United States.

#1742among Topic in United States #234in Travel & Leisure

The average Hospitality service fan in United States is 42.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Innovation, Sustainable energy, FedEx, with strongest over-indexing on Innovation (3.13× the country average).

Demographically, the Hospitality service audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hospitality service fan in United States is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Innovation.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hospitality service profile in United States.

Audience size

13.6M

in United States

Gender

56.5%♀

43.5% male

Age

42.5

average years

Country rank

#2596

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Hospitality service fans

56.5% are female, 43.5% are male, average age 42.5.

Fig. 02

Gender split

56.5%

Female

43.5%

Male

Demographic split for Hospitality service audience in United States
Metric	Value
Female	56.5%
Male	43.5%
Average age	42.5
Estimated audience size	13,634,457

Fig. 03

Age distribution

Age distribution of the Hospitality service audience in United States
Age bracket	Share	%
16-19		12%
20-29		16%
30-39		20%
40-49		26%
50+		25%

Fig. 04

Worldwide distribution

26.0%

of the worldwide Hospitality service audience comes from United States.

Worldwide audience distribution share by country for Hospitality service
Country	Share
United States	26.0%
Italy	7.5%
United Kingdom	6.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hospitality service audience in United States is strongest.

Fig. 05

Top regions by affinity

Hospitality service fans by region: top regions in United States
#	Region	Reach	×
01	Alaska	~40K	1.38×
02	South Dakota	~40K	1.32×
03	North Dakota	~40K	1.31×
04	Montana	~50K	1.23×
05	Delaware	~40K	1.14×
06	New Hampshire	~60K	1.13×
07	Rhode Island	~50K	1.12×
08	Maine	~50K	1.11×
09	Hawaii	~60K	1.10×
10	West Virginia	~70K	1.09×
11	Idaho	~70K	1.08×
12	Washington, District of Columbia	~40K	1.07×
13	Vermont	~30K	1.05×
14	Nebraska	~70K	1.04×
15	Mississippi	~100K	1.03×
16	New Mexico	~70K	1.03×
17	Arizona	~300K	1.00×
18	Arkansas	~100K	0.99×
19	Kansas	~100K	0.98×
20	Iowa	~100K	0.97×
21	Texas	~1M	0.95×
22	South Carolina	~200K	0.95×
23	Oklahoma	~100K	0.95×
24	Louisiana	~200K	0.94×
25	Kentucky	~200K	0.93×
26	Nevada	~100K	0.93×
27	Utah	~100K	0.93×
28	Alabama	~200K	0.92×
29	Connecticut	~100K	0.92×
30	Oregon	~100K	0.91×
31	Michigan	~300K	0.90×
32	Missouri	~200K	0.89×
33	Wisconsin	~200K	0.89×
34	Indiana	~200K	0.88×
35	Minnesota	~200K	0.88×
36	Tennessee	~200K	0.87×
37	Maryland	~200K	0.87×
38	Colorado	~200K	0.87×
39	Massachusetts	~200K	0.86×
40	Virginia	~300K	0.84×
41	Washington	~200K	0.84×
42	Georgia	~300K	0.82×
43	New Jersey	~300K	0.82×
44	Florida	~700K	0.81×
45	Ohio	~300K	0.81×
46	North Carolina	~300K	0.81×
47	Pennsylvania	~400K	0.79×
48	Illinois	~400K	0.79×
49	New York	~600K	0.77×
50	California	~1M	0.68×

Affinity by region — Hospitality service, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hospitality service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hospitality service audience
#	Interest	Category	×
01	Cougar	Kids & Family	7.55×
02	Sustainable energy	Home & Garden	3.62×
03	Retail banking	Business & Career	3.33×
04	Innovation	Business & Career	3.13×
05	LinkedIn	Internet & Social Media	3.07×
06	Road trip	Travel & Leisure	2.72×
07	Renewable energy	Business & Career	2.71×
08	Home automation	Technology & Electronics	2.63×
09	FedEx	Business & Career	2.52×
10	Virtual reality	Technology & Electronics	2.52×
11	Solar energy	Home & Garden	2.16×
12	Real property	Home & Garden	2.04×
13	NASDAQ	Business & Career	2.00×
14	United Parcel Service	Business & Career	1.97×
15	Beetlejuice	Movies & TV	1.93×
16	Dentistry	Business & Career	1.84×
17	Mortgage loans	Business & Career	1.67×
18	Genetics	Kids & Family	1.66×
19	Financial services	Business & Career	1.64×
20	Pizza Hut	Food & Beverages	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hospitality service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Hospitality service audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	1.60×
Travelling	THRILL	1.42×
Career Orientation	POWER	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Hospitality service audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.82×
Design Affinity	PREMIUM	0.82×
Pet Ownership	JOY	0.85×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Hospitality service have in United States?

Hospitality service has an estimated audience of 13,634,457 people in United States, concentrated in Texas and California.

What is the gender split and age of Hospitality service fans?

56.5% of Hospitality service fans are female, 43.5% are male, with an average age of 42.5 years.

Which brands do Hospitality service fans like most?

Hospitality service fans show strongest brand affinity for Innovation (3.13×), Sustainable energy (3.62×), and FedEx (2.52×) over the country average.

Where do Hospitality service fans live in United States?

Hospitality service fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Hospitality service fans also like?

Beyond Hospitality service itself, the audience over-indexes on Sustainable energy (3.62×), FedEx (2.52×), Renewable energy (2.71×), and Road trip (2.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hospitality service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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