Hospitality service Audience in United States

Hospitality service logo

Hospitality service has an estimated audience of 13,634,457 people in United States. 56.5% are female, 43.5% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Lulu 黃路梓茵, Grinch, Goop, Vocal harmony, Wok.

The average Hospitality service fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lulu 黃路梓茵, Grinch, Goop, with strongest over-indexing on Lulu 黃路梓茵 (7.55× the country average). Demographically, the Hospitality service audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Hospitality service fans

Demographic split for Hospitality service audience in United States
MetricValue
Female56.5%
Male43.5%
Average age42.5
Estimated audience size13,634,457

Audience persona

The typical Hospitality service fan in United States is more female, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Hospitality service in United States
RegionReachAffinity
Texas1,214,0541.04×
California948,2940.63×
Florida743,2550.81×
New York487,7940.64×
Arizona299,6721.08×
Georgia254,7530.61×
Illinois247,3010.54×
North Carolina198,1300.48×
Virginia193,2200.58×
South Carolina186,2930.91×
Pennsylvania166,5250.36×
Massachusetts166,3830.62×
Ohio160,7840.38×
New Jersey158,7180.46×
Tennessee130,5290.48×
Alabama128,4500.67×
Mississippi124,1611.11×
Michigan123,6820.35×
Louisiana119,5940.68×
Washington118,6900.43×
Indiana118,3770.48×
Maryland112,6980.48×
Arkansas110,3030.98×
Oklahoma107,8710.71×
Missouri107,0010.49×
Kentucky106,1620.62×
West Virginia102,5001.61×
Alaska102,2883.51×
Colorado99,6710.46×
Kansas94,6760.88×
Idaho94,6541.38×
Hawaii90,4201.54×
Iowa89,8800.8×
Montana89,1682.36×
South Dakota88,0122.79×
Wisconsin86,8400.42×
North Dakota85,6953.06×
New Hampshire84,4561.57×
Nebraska82,7011.21×
Connecticut82,5760.6×
New Mexico82,2691.2×
Nevada82,0030.62×
Rhode Island81,5531.88×
Maine81,5041.67×
Oregon80,9570.52×
Utah80,4730.66×
Minnesota77,5880.4×
Delaware73,0331.94×
Washington, District of Columbia52,7321.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hospitality service audience
BrandAffinityCategory
Lulu 黃路梓茵7.55×Movies & TV
Grinch6.81×Movies & TV
Goop6.13×Internet & Social Media
Vocal harmony4.7×Music & Radio
Wok6.78×Food & Beverages
Governor of Michigan7.55×Politics & Society
Grace Slick7.55×Music & Radio
Google Home4.49×Technology & Electronics
Hibachi5.16×Food & Beverages
Wikia2.17×Internet & Social Media
Jesse Plemons2.14×Movies & TV
El Paso County, Colorado7.55×Travel & Leisure
Hipster5.57×Politics & Society
headspace5.22×Health
Cherish (group)6×Music & Radio
Assassin's Creed II3.97×Games
No Escape (1994 film)5.83×Movies & TV
Home staging2.68×Home & Garden
Hemnet6.81×Home & Garden
Guitarist (magazine)5.57×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hospitality service audience
TraitClusterScore
Early Adopter MentalityPOWER1.57
Risk AppetiteTHRILL1.37
TravellingTHRILL1.36
Quality AwarenessPREMIUM1.34
SustainabilityBALANCE1.3
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Hospitality service
CountryShare
United States26.0%
Italy7.5%
United Kingdom6.2%

See Hospitality service audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Hospitality service have in United States?

Hospitality service has an estimated audience of 13,634,457 people in United States, concentrated in Texas and California.

What is the gender split and age of Hospitality service fans?

56.5% of Hospitality service fans are female, 43.5% are male, with an average age of 42.5 years.

Which brands do Hospitality service fans like most?

Hospitality service fans show strongest brand affinity for Lulu 黃路梓茵 (7.55×), Grinch (6.81×), and Goop (6.13×) over the country average.

Where do Hospitality service fans live in United States?

Hospitality service fans in United States are most concentrated in Texas (reach 1,214,054), California (reach 948,294), and Florida (reach 743,255). These three regions account for the largest share of the active audience.

What other brands do Hospitality service fans also like?

Beyond Hospitality service itself, the audience over-indexes on Grinch (6.81×), Goop (6.13×), Vocal harmony (4.7×), and Wok (6.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hospitality service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.