Hospitality service Audience in Germany
Hospitality service has an estimated audience of 1,472,816 people in Germany. 56.8% are female, 43.2% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sharing economy, Airbnb, Western Union, Real property, Satire.
The average Hospitality service fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sharing economy, Airbnb, Western Union, with strongest over-indexing on Sharing economy (17.95× the country average). Demographically, the Hospitality service audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Hospitality service fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 43.3 |
| Estimated audience size | 1,472,816 |
Audience persona
The typical Hospitality service fan in Germany is more female, around 43.3 years old, with strong Travelling tendencies and a notable affinity for Sharing economy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,087 | 0.23× |
| Bayern | 70,361 | 0.3× |
| Baden-Württemberg | 66,002 | 0.33× |
| Rheinland-Pfalz | 65,526 | 0.89× |
| Schleswig-Holstein | 62,811 | 1.19× |
| Niedersachsen | 62,703 | 0.44× |
| Sachsen | 61,959 | 0.86× |
| Brandenburg | 59,979 | 1.31× |
| Hessen | 57,403 | 0.51× |
| Bremen | 53,922 | 4.28× |
| Berlin | 46,081 | 0.7× |
| Hamburg | 42,364 | 1.27× |
| Saarland | 37,288 | 2.06× |
| Thüringen | 35,130 | 0.94× |
| Mecklenburg-Vorpommern | 30,008 | 1.07× |
| Sachsen-Anhalt | 25,589 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sharing economy | 17.95× | Business & Career |
| Airbnb | 4.04× | Travel & Leisure |
| Western Union | 6.48× | Business & Career |
| Real property | 6.96× | Home & Garden |
| Satire | 4.77× | Literature |
| Tagesschau | 2.03× | Movies & TV |
| Pets | 1.74× | Pets & Animals |
| Special Olympics | 18.59× | Sports |
| Automobiles | 1.92× | Cars & Mobility |
| Italo disco | 7.82× | Music & Radio |
| Ryanair | 2.12× | Travel & Leisure |
| Language education | 4.38× | Business & Career |
| Secret Escapes | 4.3× | Travel & Leisure |
| REWE | 1.55× | Shopping |
| Tour de France | 3.97× | Sports |
| Bored Panda | 7.48× | Internet & Social Media |
| Spanish language | 4.06× | Politics & Society |
| FOCUS Online | 1.94× | News |
| Netto Marken-Discount | 1.51× | Shopping |
| Fressnapf | 2.4× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.66 |
| Design Affinity | PREMIUM | 1.62 |
| Pet Ownership | JOY | 1.5 |
| Indulgence | JOY | 1.47 |
| Sports Activity | POWER | 1.45 |
| Quality Awareness | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 7.5% |
| United Kingdom | 6.2% |
See Hospitality service audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hospitality service have in Germany?
Hospitality service has an estimated audience of 1,472,816 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hospitality service fans?
56.8% of Hospitality service fans are female, 43.2% are male, with an average age of 43.3 years.
Which brands do Hospitality service fans like most?
Hospitality service fans show strongest brand affinity for Sharing economy (17.95×), Airbnb (4.04×), and Western Union (6.48×) over the country average.
Where do Hospitality service fans live in Germany?
Hospitality service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,087), Bayern (reach 70,361), and Baden-Württemberg (reach 66,002). These three regions account for the largest share of the active audience.
What other brands do Hospitality service fans also like?
Beyond Hospitality service itself, the audience over-indexes on Airbnb (4.04×), Western Union (6.48×), Real property (6.96×), and Satire (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hospitality service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.