A data profile of the people who buy, follow and care about Hospitality service in United Kingdom — modelled from more than twelve digital signal sources. Hospitality service has an estimated audience of 3,278,025 people in United Kingdom.
The average Hospitality service fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Wikipedia, Sharing economy, Airbnb, with strongest over-indexing on Wikipedia (4.41× the country average).
Demographically, the Hospitality service audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hospitality service fan in United Kingdom is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Hospitality service profile in United Kingdom.
62.0% are female, 38.0% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 44.6 |
| Estimated audience size | 3,278,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Hospitality service audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.0% |
| Italy | 7.5% |
| United Kingdom | 6.2% |
Where the Hospitality service audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 1.44× | |
| 02 | Northern Ireland | ~100K | 1.04× | |
| 03 | Wales | ~200K | 1.03× | |
| 04 | South East | ~400K | 1.00× | |
| 05 | North East | ~100K | 1.00× | |
| 06 | East Midlands | ~200K | 0.99× | |
| 07 | Yorkshire and the Humber | ~300K | 0.97× | |
| 08 | East of England | ~300K | 0.96× | |
| 09 | Scotland | ~300K | 0.95× | |
| 10 | North West | ~300K | 0.93× | |
| 11 | West Midlands | ~100K | 0.93× | |
| 12 | England | ~2.5M | 0.84× |
The strongest cross-interests of the Hospitality service audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sharing economy | Business & Career | 11.47× | ||
| 02 | Wikipedia | Internet & Social Media | 4.41× | ||
| 03 | Hypermarket | Shopping | 3.51× | ||
| 04 | Political science | Business & Career | 3.27× | ||
| 05 | Risk management | Business & Career | 2.85× | ||
| 06 | Trivago | Travel & Leisure | 2.78× | ||
| 07 | Refrigerator | Home & Garden | 2.68× | ||
| 08 | Hot tub | Home & Garden | 2.64× | ||
| 09 | Mobile home | Cars & Mobility | 2.56× | ||
| 10 | Airbnb | Travel & Leisure | 2.47× | ||
| 11 | Breaking news | Movies & TV | 2.07× | ||
| 12 | Hobby | Home & Garden | 1.93× | ||
| 13 | William Hill (bookmaker) | Games | 1.85× | ||
| 14 | Home Appliances | Home & Garden | 1.79× | ||
| 15 | Internet & Social Media | 1.77× | |||
| 16 | Politics | Politics & Society | 1.72× | ||
| 17 | Distilled beverage | Food & Beverages | 1.70× | ||
| 18 | EasyJet | Travel & Leisure | 1.69× | ||
| 19 | EBay | Shopping | 1.68× | ||
| 20 | Energy | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| Travelling | THRILL | 1.41× | |
| DIY Mentality | THRILL | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Community Orientation | OPEN | 0.81× | |
| Price Sensitivity | PREMIUM | 0.94× |
Hospitality service has an estimated audience of 3,278,025 people in United Kingdom, concentrated in England and South East.
62.0% of Hospitality service fans are female, 38.0% are male, with an average age of 44.6 years.
Hospitality service fans show strongest brand affinity for Wikipedia (4.41×), Sharing economy (11.47×), and Airbnb (2.47×) over the country average.
Hospitality service fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Hospitality service itself, the audience over-indexes on Sharing economy (11.47×), Airbnb (2.47×), Refrigerator (2.68×), and Hobby (1.93×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hospitality service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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