A data profile of the people who buy, follow and care about Trattoria in Italy — modelled from more than twelve digital signal sources. Trattoria has an estimated audience of 4,699,804 people in Italy.
The average Trattoria fan in Italy is 44.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include Wikipedia, Pizzeria, Singer-songwriter, with strongest over-indexing on Wikipedia (2.72× the country average).
Demographically, the Trattoria audience skews balanced with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Trattoria fan in Italy is balanced, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Trattoria profile in Italy.
53.3% are female, 46.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 44.4 |
| Estimated audience size | 4,699,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 27% | |
| 50+ | 27% |
of the worldwide Trattoria audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 54.4% |
| United States | 9.9% |
| Germany | 5.8% |
Where the Trattoria audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~700K | 2.01× | |
| 02 | Emilia-Romagna | ~700K | 1.76× | |
| 03 | Piedmont | ~500K | 1.47× | |
| 04 | Liguria | ~200K | 1.44× | |
| 05 | Tuscany | ~400K | 1.42× | |
| 06 | Friuli-Venezia Giulia | ~100K | 1.40× | |
| 07 | Aosta Valley | ~10K | 1.21× | |
| 08 | Lombardy | ~900K | 1.14× | |
| 09 | Umbria | ~70K | 0.97× | |
| 10 | Lazio | ~500K | 0.93× | |
| 11 | Trentino-Alto Adige/Südtirol | ~80K | 0.90× | |
| 12 | Sicilia | ~300K | 0.76× | |
| 13 | Sardinia | ~90K | 0.70× | |
| 14 | Marche | ~80K | 0.68× | |
| 15 | Campania | ~300K | 0.65× | |
| 16 | Puglia | ~200K | 0.65× | |
| 17 | Abruzzo | ~70K | 0.65× | |
| 18 | Basilicata | ~20K | 0.50× | |
| 19 | Molise | ~10K | 0.49× | |
| 20 | Calabria | ~60K | 0.45× |
The strongest cross-interests of the Trattoria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pizzeria | Food & Beverages | 7.14× | ||
| 02 | Prince (musician) | Music & Radio | 5.94× | ||
| 03 | Google Flights | Travel & Leisure | 3.61× | ||
| 04 | New Testament | Politics & Society | 3.14× | ||
| 05 | Wikipedia | Internet & Social Media | 2.72× | ||
| 06 | Baking powder | Food & Beverages | 2.63× | ||
| 07 | Wine cellar | Food & Beverages | 2.53× | ||
| 08 | General practitioner | Health | 2.27× | ||
| 09 | Adriatic Sea | Travel & Leisure | 2.23× | ||
| 10 | Champagne | Food & Beverages | 2.23× | ||
| 11 | Brewery | Food & Beverages | 2.23× | ||
| 12 | Satire | Literature | 2.20× | ||
| 13 | Singer-songwriter | Music & Radio | 1.96× | ||
| 14 | Wine tasting | Food & Beverages | 1.90× | ||
| 15 | Mediaset | Technology & Electronics | 1.90× | ||
| 16 | Sparkling wine | Food & Beverages | 1.90× | ||
| 17 | Genetics | Kids & Family | 1.84× | ||
| 18 | Travel website | Travel & Leisure | 1.84× | ||
| 19 | Volunteering | Politics & Society | 1.82× | ||
| 20 | Milk | Food & Beverages | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.62× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.88× |
Trattoria has an estimated audience of 4,699,804 people in Italy, concentrated in Lombardy and Veneto.
53.3% of Trattoria fans are female, 46.7% are male, with an average age of 44.4 years.
Trattoria fans show strongest brand affinity for Wikipedia (2.72×), Pizzeria (7.14×), and Singer-songwriter (1.96×) over the country average.
Trattoria fans in Italy are most concentrated in Lombardy (reach ~900K), Veneto (reach ~700K), and Emilia-Romagna (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Trattoria itself, the audience over-indexes on Pizzeria (7.14×), Singer-songwriter (1.96×), Google Flights (3.61×), and Volunteering (1.82×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Trattoria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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