Rascasse Audience Intelligence

Memphis Grizzlies Fan Demographics in United States

Memphis Grizzlies has an estimated audience of 7.3M people in United States.

#62among Basketball in United States
#105among teams in United States#407in Sports

The average Memphis Grizzlies fan in United States is 30.4 years old, more male, and lives primarily in Tennessee.

By number of fans, Memphis Grizzlies ranks #28 among the 30 NBA teams in United States — 0.5× the group median.

Women make up 36.9% of the fan base, 5.0 percentage points fewer than the group average.

Compared with the other 29 NBA teams, Memphis Grizzlies fans stand out for their interest in Kyle Lowry, Texas Longhorns men's basketball and Cameron Boozer.

In Q3/2026, search interest was +8.2% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: January, March and April account for 45% of the year's searches, September is the quietest month.

Most fans live in Tennessee, California, Mississippi.

Top affinities include Kyle Lowry, Texas Longhorns men's basketball, Cameron Boozer, with strongest over-indexing on Kyle Lowry (57.4× the country average).

Demographically, the Memphis Grizzlies audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Memphis Grizzlies fan in United States is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kyle Lowry.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.3M
in United States
Gender
36.9%♀
63.1% male
Age
30.4
average years
Country rank
#4868
among all objects in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Memphis Grizzlies fans

36.9% are female, 63.1% are male, average age 30.4.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Memphis Grizzlies audience in United States
MetricValue
Female36.9%
Male63.1%
Average age30.4
Estimated audience size7.3M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Memphis Grizzlies audience in United States
Age bracketShare%
16-2452%
25-3418%
35-4412%
45-549%
55+9%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Memphis Grizzlies audience comes from United States.

Worldwide audience distribution share by country for Memphis Grizzlies
CountryShare
United States62.8%
Brazil6.8%
Philippines3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Memphis Grizzlies fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~1.5M10.99×
02Mississippi~400K6.13×
03Arkansas~200K3.55×
04Alabama~100K1.21×
05Indiana~200K1.20×
06Louisiana~100K1.06×
07Missouri~100K0.99×
08Georgia~200K0.95×
09Kentucky~90K0.91×
10Oklahoma~80K0.89×
11South Carolina~100K0.85×
12Colorado~100K0.81×
13North Carolina~200K0.80×
14Florida~400K0.78×
15Ohio~200K0.78×
16Texas~400K0.77×
17Illinois~200K0.77×
18California~700K0.76×
19Nevada~50K0.73×
20Maryland~90K0.69×
21Minnesota~80K0.68×
22Hawaii~20K0.65×
23Washington, District of Columbia~10K0.65×
24New York~300K0.62×
25Michigan~100K0.61×
26Connecticut~50K0.61×
27Virginia~100K0.59×
28Massachusetts~90K0.59×
29Rhode Island~10K0.59×
30Arizona~90K0.57×
31Kansas~40K0.56×
32New Mexico~30K0.56×
33Delaware~10K0.56×
34New Jersey~100K0.55×
35West Virginia~20K0.55×
36Oregon~50K0.54×
37Wisconsin~70K0.53×
38Iowa~40K0.51×
39Nebraska~20K0.51×
40Pennsylvania~100K0.50×
41South Dakota~9K0.48×
42Utah~30K0.47×
43North Dakota~8K0.47×
44Washington~70K0.44×
45Maine~10K0.44×
46New Hampshire~10K0.43×
47Wyoming~5K0.43×
48Montana~10K0.41×
49Alaska~6K0.39×
50Idaho~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Memphis Grizzlies, United States
0.36×1.00×10.99×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Memphis Grizzlies audience vs. the country average
#·InterestCategoryAffinity×
01Kyle LowrySports57.40×
02Texas Longhorns men's basketballSports42.09×
03Cameron BoozerSports32.49×
04Chris PaulSports23.60×
05Minnesota TimberwolvesSports21.93×
06Phoenix SunsSports21.57×
07Indiana PacersSports19.85×
08Los Angeles ClippersSports17.94×
09Washington WizardsSports17.88×
10Carmelo AnthonySports17.57×
11Ja MorantSports16.53×
12Utah JazzSports16.01×
13New Orleans PelicansSports15.03×
14Russell WestbrookSports14.95×
15Stephen CurrySports14.80×
16Charlotte HornetsSports13.85×
17Brooklyn NetsSports12.50×
18New York KnicksSports11.50×
19San Antonio SpursSports10.63×
20LeBron JamesSports6.01×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Memphis Grizzlies audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Memphis Grizzlies audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.85×
Risk AppetiteTHRILL1.23×
SustainabilityBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Memphis Grizzlies audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.65×
TraditionCONSERVATISM0.65×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Memphis Grizzlies over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/memphis-grizzlies-16874” · Methodology