A data profile of the people who buy, follow and care about Estate (land) in Netherlands — modelled from more than twelve digital signal sources. Estate (land) has an estimated audience of 1,509,162 people in Netherlands.
Estate (land) has an estimated audience of 1,509,162 people in Netherlands. Top brand affinities: Lidl, IKEA, Garden centre, Bol.com, Real property.
Top brand affinities include Lidl, IKEA, Garden centre, with strongest over-indexing on Lidl (1.8× the country average).
The typical Estate (land) fan in Netherlands shows strong Tradition tendencies and a notable affinity for Lidl.
The key figures that characterise the Estate (land) profile in Netherlands.
| Metric | Value |
|---|---|
| Estimated audience size | 1,509,162 |
of the worldwide Estate (land) audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 6.1% |
| Canada | 3.9% |
The strongest cross-interests of the Estate (land) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 5.88× | ||
| 02 | Fertilizer | Home & Garden | 4.68× | ||
| 03 | Residential area | Home & Garden | 3.04× | ||
| 04 | Garden centre | Home & Garden | 2.82× | ||
| 05 | Sunweb | Travel & Leisure | 2.80× | ||
| 06 | Real property | Home & Garden | 2.67× | ||
| 07 | Property finder | Home & Garden | 2.52× | ||
| 08 | Zoo | Kids & Family | 2.06× | ||
| 09 | Hardware store | Home & Garden | 1.92× | ||
| 10 | Take-out | Food & Beverages | 1.88× | ||
| 11 | Charitable organization | Politics & Society | 1.82× | ||
| 12 | Lidl | Shopping | 1.80× | ||
| 13 | Home Appliances | Home & Garden | 1.68× | ||
| 14 | Organic food | Food & Beverages | 1.64× | ||
| 15 | Renewable energy | Business & Career | 1.64× | ||
| 16 | FC Twente | Sports | 1.61× | ||
| 17 | Flower | Home & Garden | 1.55× | ||
| 18 | Shopping malls | Shopping | 1.53× | ||
| 19 | Bol.com | Shopping | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.72× | |
| Convenience Orientation | PREMIUM | 1.64× | |
| Community Orientation | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Estate (land). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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