A data profile of the people who buy, follow and care about NRK Super in Norway — modelled from more than twelve digital signal sources. NRK Super has an estimated audience of 544,382 people in Norway.
NRK Super has an estimated audience of 544,382 people in Norway. 84.2% are female, 15.8% are male, average age 41.0. Top brand affinities: Biltema, Gina Tricot, Scandinavia, Hobby, Weaving.
Top brand affinities include Biltema, Gina Tricot, Scandinavia, with strongest over-indexing on Biltema (2.35× the country average).
Demographically, the NRK Super audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.
The typical NRK Super fan in Norway is more female, around 41.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Biltema.
The key figures that characterise the NRK Super profile in Norway.
84.2% are female, 15.8% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 84.2% |
| Male | 15.8% |
| Average age | 41.0 |
| Estimated audience size | 544,382 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 22% |
The strongest cross-interests of the NRK Super audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helsinki | Travel & Leisure | 3.00× | ||
| 02 | Lego | Kids & Family | 2.91× | ||
| 03 | Weaving | Fashion & Accessoires | 2.60× | ||
| 04 | Ravelry | Internet & Social Media | 2.58× | ||
| 05 | Gina Tricot | Fashion & Accessoires | 2.51× | ||
| 06 | Leggings | Fashion & Accessoires | 2.51× | ||
| 07 | Biltema | Business & Career | 2.35× | ||
| 08 | Vegetable | Food & Beverages | 2.30× | ||
| 09 | Hobby | Home & Garden | 2.25× | ||
| 10 | Crochet | Home & Garden | 2.14× | ||
| 11 | Flower | Home & Garden | 1.99× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.98× | ||
| 13 | Lindex | Fashion & Accessoires | 1.84× | ||
| 14 | Scandinavia | Travel & Leisure | 1.79× | ||
| 15 | KappAhl | Fashion & Accessoires | 1.71× | ||
| 16 | H&M | Shopping | 1.68× | ||
| 17 | Science | Business & Career | 1.65× | ||
| 18 | JYSK | Home & Garden | 1.64× | ||
| 19 | Discount stores | Shopping | 1.64× | ||
| 20 | Danish design | Home & Garden | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.62× | |
| DIY Mentality | THRILL | 1.45× | |
| Risk Appetite | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Need for Security | CONSERVATISM | 0.89× | |
| Tradition | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for NRK Super. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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