A data profile of the people who buy, follow and care about Braid in Poland — modelled from more than twelve digital signal sources. Braid has an estimated audience of 725,642 people in Poland.
Braid has an estimated audience of 725,642 people in Poland. 79.8% are female, 20.2% are male, average age 33.3. Top brand affinities: Hair products, Rossmann, Love & Sex, Kaufland, Auchan.
Top brand affinities include Hair products, Rossmann, Love & Sex, with strongest over-indexing on Hair products (2.18× the country average).
Demographically, the Braid audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Braid fan in Poland is more female, around 33.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Hair products.
The key figures that characterise the Braid profile in Poland.
79.8% are female, 20.2% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 33.3 |
| Estimated audience size | 725,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Braid audience comes from Poland.
| Country | Share |
|---|---|
| United States | 34.6% |
| United Kingdom | 4.9% |
| Japan | 4.6% |
The strongest cross-interests of the Braid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 4.72× | ||
| 02 | Love & Sex | Kids & Family | 3.85× | ||
| 03 | Eye liner | Beauty & Wellness | 3.33× | ||
| 04 | Lip gloss | Beauty & Wellness | 3.30× | ||
| 05 | Knitting | Home & Garden | 2.69× | ||
| 06 | Hair coloring | Beauty & Wellness | 2.61× | ||
| 07 | Rossmann | Shopping | 2.34× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.33× | ||
| 09 | Hair products | Beauty & Wellness | 2.18× | ||
| 10 | Fast food | Food & Beverages | 2.00× | ||
| 11 | Renovation | Home & Garden | 2.00× | ||
| 12 | Skin care | Beauty & Wellness | 1.82× | ||
| 13 | Flower | Home & Garden | 1.71× | ||
| 14 | Kaufland | Shopping | 1.66× | ||
| 15 | Empik | Shopping | 1.66× | ||
| 16 | Castorama | Shopping | 1.57× | ||
| 17 | Auchan | Shopping | 1.54× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 19 | Pepco | Fashion & Accessoires | 1.50× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.95× | |
| Design Affinity | PREMIUM | 1.75× | |
| Extroversion | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Social Media Usage | JOY | 0.97× | |
| Quality Awareness | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Braid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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