A data profile of the people who buy, follow and care about Engagement in Poland — modelled from more than twelve digital signal sources. Engagement has an estimated audience of 1,671,126 people in Poland.
Engagement has an estimated audience of 1,671,126 people in Poland. 78.8% are female, 21.2% are male, average age 38.5. Top brand affinities: Love & Sex, OLX, Pepco, Airbnb, Impulse purchase.
Top brand affinities include Love & Sex, OLX, Pepco, with strongest over-indexing on Love & Sex (4.13× the country average).
Demographically, the Engagement audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
The typical Engagement fan in Poland is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Engagement profile in Poland.
78.8% are female, 21.2% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 38.5 |
| Estimated audience size | 1,671,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 29% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Engagement audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 6.7% |
| China | 5.2% |
The strongest cross-interests of the Engagement audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 5.72× | ||
| 02 | Love & Sex | Kids & Family | 4.13× | ||
| 03 | Impulse purchase | Shopping | 3.02× | ||
| 04 | Art jewelry | Fashion & Accessoires | 2.90× | ||
| 05 | Eye liner | Beauty & Wellness | 2.63× | ||
| 06 | Digital photography | Business & Career | 2.55× | ||
| 07 | Eye shadow | Beauty & Wellness | 2.48× | ||
| 08 | Natural skin care | Beauty & Wellness | 2.28× | ||
| 09 | Nail salon | Beauty & Wellness | 2.26× | ||
| 10 | Airbnb | Travel & Leisure | 2.25× | ||
| 11 | Luxury real estate | Business & Career | 2.19× | ||
| 12 | OLX | Shopping | 2.01× | ||
| 13 | Hair care | Beauty & Wellness | 1.78× | ||
| 14 | Renovation | Home & Garden | 1.75× | ||
| 15 | Child care | Kids & Family | 1.69× | ||
| 16 | Skin care | Beauty & Wellness | 1.64× | ||
| 17 | Self-awareness | Health | 1.63× | ||
| 18 | Nike | Fashion & Accessoires | 1.61× | ||
| 19 | Pepco | Fashion & Accessoires | 1.55× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.12× | |
| Luxury Orientation | PREMIUM | 1.66× | |
| Travelling | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Social Media Usage | JOY | 0.93× | |
| Tradition | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Engagement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.