A data profile of the people who buy, follow and care about 17 Again in United States — modelled from more than twelve digital signal sources. 17 Again has an estimated audience of 784,282 people in United States.
The average 17 Again fan in United States is 29.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Zac Efron, Monsters, Shrek, with strongest over-indexing on Zac Efron (44.46× the country average).
Demographically, the 17 Again audience skews more female with an average age of 29.6, and over-indexes on personality traits such as Extroversion, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 17 Again fan in United States is more female, around 29.6 years old, with strong Extroversion tendencies and a notable affinity for Zac Efron.
The key figures that characterise the 17 Again profile in United States.
80.0% are female, 20.0% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 29.6 |
| Estimated audience size | 784,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 23% | |
| 30-39 | 9% | |
| 40-49 | 11% | |
| 50+ | 8% |
Where the 17 Again audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~10K | 1.49× | |
| 02 | Idaho | ~5K | 1.28× | |
| 03 | New Mexico | ~5K | 1.15× | |
| 04 | Texas | ~80K | 1.13× | |
| 05 | California | ~100K | 1.12× | |
| 06 | Oklahoma | ~10K | 1.11× | |
| 07 | Missouri | ~10K | 1.09× | |
| 08 | Arkansas | ~7K | 1.09× | |
| 09 | Kansas | ~7K | 1.08× | |
| 10 | Nebraska | ~4K | 1.08× | |
| 11 | Montana | ~2K | 1.08× | |
| 12 | Colorado | ~10K | 1.06× | |
| 13 | Washington | ~20K | 1.05× | |
| 14 | Indiana | ~20K | 1.05× | |
| 15 | Nevada | ~8K | 1.05× | |
| 16 | Arizona | ~20K | 1.04× | |
| 17 | Iowa | ~7K | 1.04× | |
| 18 | Hawaii | ~4K | 1.04× | |
| 19 | Michigan | ~20K | 1.03× | |
| 20 | Wisconsin | ~10K | 1.03× | |
| 21 | Oregon | ~10K | 1.03× | |
| 22 | Wyoming | ~1K | 1.02× | |
| 23 | Illinois | ~30K | 1.01× | |
| 24 | Kentucky | ~10K | 1.01× | |
| 25 | North Dakota | ~2K | 1.01× | |
| 26 | South Dakota | ~2K | 1.00× | |
| 27 | Ohio | ~20K | 0.99× | |
| 28 | Tennessee | ~20K | 0.99× | |
| 29 | Georgia | ~20K | 0.98× | |
| 30 | Louisiana | ~10K | 0.98× | |
| 31 | North Carolina | ~20K | 0.96× | |
| 32 | New Jersey | ~20K | 0.96× | |
| 33 | Minnesota | ~10K | 0.96× | |
| 34 | Connecticut | ~8K | 0.95× | |
| 35 | Mississippi | ~6K | 0.95× | |
| 36 | Pennsylvania | ~30K | 0.94× | |
| 37 | West Virginia | ~4K | 0.94× | |
| 38 | Alaska | ~2K | 0.93× | |
| 39 | Florida | ~50K | 0.92× | |
| 40 | New York | ~40K | 0.92× | |
| 41 | Maine | ~3K | 0.91× | |
| 42 | Virginia | ~20K | 0.90× | |
| 43 | New Hampshire | ~3K | 0.90× | |
| 44 | Rhode Island | ~2K | 0.90× | |
| 45 | Massachusetts | ~10K | 0.89× | |
| 46 | Maryland | ~10K | 0.89× | |
| 47 | Alabama | ~10K | 0.89× | |
| 48 | South Carolina | ~10K | 0.88× | |
| 49 | Delaware | ~2K | 0.86× | |
| 50 | Washington, District of Columbia | ~2K | 0.74× |
The strongest cross-interests of the 17 Again audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zac Efron | Movies & TV | 44.46× | ||
| 02 | Monsters | Movies & TV | 38.52× | ||
| 03 | Kung Fu Panda | Movies & TV | 35.87× | ||
| 04 | Finding Nemo | Movies & TV | 24.31× | ||
| 05 | Shrek | Movies & TV | 22.46× | ||
| 06 | Avril Lavigne | Music & Radio | 15.87× | ||
| 07 | Pretty Little Liars (TV series) | Movies & TV | 13.57× | ||
| 08 | Anne Hathaway | Movies & TV | 12.66× | ||
| 09 | Pirates of the Caribbean (film series) | Movies & TV | 11.74× | ||
| 10 | Emma Watson | Movies & TV | 11.39× | ||
| 11 | Channing Tatum | Movies & TV | 9.63× | ||
| 12 | Harry Styles | Music & Radio | 8.25× | ||
| 13 | Miley Cyrus | Music & Radio | 7.40× | ||
| 14 | Adam Sandler | Movies & TV | 6.55× | ||
| 15 | Millie Bobby Brown | Movies & TV | 6.14× | ||
| 16 | Ariana Grande | Music & Radio | 5.51× | ||
| 17 | Britney Spears | Music & Radio | 5.23× | ||
| 18 | Taylor Swift | Music & Radio | 3.86× | ||
| 19 | Burger King | Food & Beverages | 3.67× | ||
| 20 | Subway | Food & Beverages | 3.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.80× | |
| Convenience Orientation | PREMIUM | 1.73× | |
| Indulgence | JOY | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.47× | |
| Luxury Orientation | PREMIUM | 0.51× | |
| Sustainability | BALANCE | 0.53× |
17 Again has an estimated audience of 784,282 people in United States, concentrated in California and Texas.
80.0% of 17 Again fans are female, 20.0% are male, with an average age of 29.6 years.
17 Again fans show strongest brand affinity for Zac Efron (44.46×), Monsters (38.52×), and Shrek (22.46×) over the country average.
17 Again fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond 17 Again itself, the audience over-indexes on Monsters (38.52×), Shrek (22.46×), Kung Fu Panda (35.87×), and Anne Hathaway (12.66×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 17 Again. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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