48 Hours (TV series) Audience in United States

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48 Hours (TV series) has an estimated audience of 5,124,441 people in United States. 56.9% are female, 43.1% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Guy Fieri, JDSU, South Asian cuisine, Historic site, Home staging.

The average 48 Hours (TV series) fan in United States is 44.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guy Fieri, JDSU, South Asian cuisine, with strongest over-indexing on Guy Fieri (3.84× the country average). Demographically, the 48 Hours (TV series) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of 48 Hours (TV series) fans

Demographic split for 48 Hours (TV series) audience in United States
MetricValue
Female56.9%
Male43.1%
Average age44.6
Estimated audience size5,124,441

Audience persona

The typical 48 Hours (TV series) fan in United States is more female, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Guy Fieri.

Top regions in United States

Top regions ranked by reach for 48 Hours (TV series) in United States
RegionReachAffinity
California528,0530.94×
Texas404,2210.92×
Florida303,3250.87×
New York252,5560.88×
Illinois169,1820.99×
Ohio159,3471.01×
Pennsylvania153,5210.89×
Georgia146,9600.93×
Michigan143,1411.07×
North Carolina141,0610.91×
Minnesota106,7721.45×
Virginia104,4400.84×
Washington99,9350.97×
Tennessee99,4620.97×
New Jersey96,8380.74×
Arizona95,3060.91×
Missouri93,1811.13×
Indiana90,1060.96×
Massachusetts89,9910.89×
South Carolina86,6281.12×
Wisconsin84,9601.1×
Maryland80,8230.92×
Colorado78,3590.97×
Louisiana72,6361.1×
Alabama68,6070.96×
Oregon65,2781.11×
Oklahoma63,7861.12×
Kentucky61,8620.96×
Iowa56,1911.33×
Kansas48,3491.2×
Connecticut47,8510.93×
Mississippi47,5211.13×
Nevada45,0950.91×
Arkansas41,5650.98×
Utah41,5280.9×
New Mexico30,3381.18×
Idaho29,9191.16×
Montana28,5202.01×
Nebraska22,4950.88×
West Virginia21,7640.91×
Maine20,0661.09×
Hawaii17,7900.81×
New Hampshire16,3440.81×
Rhode Island13,4150.82×
North Dakota11,8851.13×
Washington, District of Columbia11,2540.73×
Delaware10,4430.74×
South Dakota10,4090.88×
Alaska8,9080.81×
Vermont8,8820.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 48 Hours (TV series) audience
BrandAffinityCategory
Guy Fieri3.84×Movies & TV
JDSU1.99×Business & Career
South Asian cuisine5.51×Food & Beverages
Historic site2.34×Arts & Culture
Home staging2.89×Home & Garden
Non-celiac gluten sensitivity4.02×Health
Corona (band)2×Music & Radio
Personalised Gifts1.5×Home & Garden
Iron Man (film)1.63×Movies & TV
INQUIRER.net4.02×News
Goop1.56×Internet & Social Media
Voltron: Legendary Defender4.63×Movies & TV
Fairy godmother2.05×Literature
JibJab1.57×Internet & Social Media
Snow White (Fables)2.57×Literature
Wim Hof3.31×Sports
Mathcore2.07×Music & Radio
Nebraska Cornhuskers2.09×Sports
Northrop Grumman1.52×Business & Career
KiwiCo1.65×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 48 Hours (TV series) audience
TraitClusterScore
Quality AwarenessPREMIUM1.25
TravellingTHRILL1.22
IndividualismJOY1.18
Need for SecurityCONSERVATISM1.17
Price SensitivityPREMIUM1.11
CreativityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for 48 Hours (TV series)
CountryShare
United States74.8%
Canada6.0%
South Africa1.9%

See 48 Hours (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does 48 Hours (TV series) have in United States?

48 Hours (TV series) has an estimated audience of 5,124,441 people in United States, concentrated in California and Texas.

What is the gender split and age of 48 Hours (TV series) fans?

56.9% of 48 Hours (TV series) fans are female, 43.1% are male, with an average age of 44.6 years.

Which brands do 48 Hours (TV series) fans like most?

48 Hours (TV series) fans show strongest brand affinity for Guy Fieri (3.84×), JDSU (1.99×), and South Asian cuisine (5.51×) over the country average.

Where do 48 Hours (TV series) fans live in United States?

48 Hours (TV series) fans in United States are most concentrated in California (reach 528,053), Texas (reach 404,221), and Florida (reach 303,325). These three regions account for the largest share of the active audience.

What other brands do 48 Hours (TV series) fans also like?

Beyond 48 Hours (TV series) itself, the audience over-indexes on JDSU (1.99×), South Asian cuisine (5.51×), Historic site (2.34×), and Home staging (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 48 Hours (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.