Rascasse Audience Intelligence

Adjustable-rate mortgage Audience in United States

A data profile of the people who buy, follow and care about Adjustable-rate mortgage in United States — modelled from more than twelve digital signal sources. Adjustable-rate mortgage has an estimated audience of 362,487 people in United States.

#12713among Topic in United States#2681in Business & Career

The average Adjustable-rate mortgage fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lutron Electronics, Fixed-rate mortgage, Nextdoor, with strongest over-indexing on Lutron Electronics (76.49× the country average).

Demographically, the Adjustable-rate mortgage audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Adjustable-rate mortgage fan in United States is balanced, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Lutron Electronics.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Adjustable-rate mortgage profile in United States.

Audience size
362K
in United States
Gender
45.2%♀
54.8% male
Age
43.5
average years
Country rank
#43805
Topic in United States
Fig. 01

Search interest · 12-month trend

-73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Adjustable-rate mortgage fans

45.2% are female, 54.8% are male, average age 43.5.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Adjustable-rate mortgage audience in United States
MetricValue
Female45.2%
Male54.8%
Average age43.5
Estimated audience size362,487
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Adjustable-rate mortgage audience in United States
Age bracketShare%
16-1914%
20-2913%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Adjustable-rate mortgage audience comes from United States.

Worldwide audience distribution share by country for Adjustable-rate mortgage
CountryShare
United States23.2%
United Kingdom20.1%
India11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Adjustable-rate mortgage audience in United States is strongest.

Fig. 05

Top regions by affinity

Adjustable-rate mortgage fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~8K1.39×
02North Carolina~10K1.36×
03Massachusetts~9K1.25×
04Virginia~10K1.23×
05Missouri~7K1.20×
06New York~20K1.15×
07Washington~8K1.14×
08Georgia~10K1.12×
09Oregon~5K1.10×
10Washington, District of Columbia~1K1.09×
11Wisconsin~6K1.08×
12Iowa~3K1.07×
13South Carolina~6K1.06×
14Minnesota~5K1.05×
15California~40K1.04×
16Rhode Island~1K1.04×
17Ohio~10K1.01×
18Kansas~3K1.01×
19New Hampshire~1K1.01×
20Delaware~1K1.01×
21Maryland~6K1.00×
22Connecticut~4K1.00×
23New Jersey~9K0.99×
24Indiana~7K0.99×
25Alabama~5K0.99×
26Utah~3K0.99×
27Idaho~2K0.98×
28Maine~1K0.98×
29North Dakota<1K0.98×
30Vermont<1K0.98×
31Illinois~10K0.97×
32Montana<1K0.97×
33South Dakota<1K0.97×
34Alaska<1K0.97×
35Nebraska~2K0.96×
36New Mexico~2K0.96×
37Michigan~9K0.95×
38Tennessee~7K0.95×
39Kentucky~4K0.95×
40West Virginia~2K0.94×
41Hawaii~1K0.94×
42Arizona~7K0.93×
43Pennsylvania~10K0.92×
44Arkansas~3K0.92×
45Texas~30K0.91×
46Louisiana~4K0.91×
47Oklahoma~4K0.91×
48Nevada~3K0.90×
49Mississippi~3K0.89×
50Florida~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Adjustable-rate mortgage, United States
0.88×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Adjustable-rate mortgage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Adjustable-rate mortgage audience
#·InterestCategoryAffinity×
01Lutron ElectronicsHome & Garden76.49×
02SmartThingsTechnology & Electronics70.20×
03Fixed-rate mortgageBusiness & Career59.47×
04Select BlindsHome & Garden45.09×
05Mortgage modificationBusiness & Career30.03×
06Mortgage bankBusiness & Career29.99×
07EcobeeTechnology & Electronics28.72×
08Bruna MarquezineMovies & TV23.36×
09Alliant Credit UnionBusiness & Career21.33×
10Second mortgageBusiness & Career20.84×
11Julia StilesMovies & TV18.93×
12HoneywellHome & Garden18.03×
13Eternal (band)Music & Radio15.38×
14NextdoorInternet & Social Media14.10×
15VivintTechnology & Electronics11.97×
16War (band)Music & Radio11.61×
17Thumbtack (website)Home & Garden11.06×
18TransUnionTechnology & Electronics7.24×
19RedfinHome & Garden5.17×
20Bank of AmericaBusiness & Career4.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Adjustable-rate mortgage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Adjustable-rate mortgage audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.32×
Pet OwnershipJOY1.16×
Quality AwarenessPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Adjustable-rate mortgage audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Social Media UsageJOY0.95×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Adjustable-rate mortgage have in United States?

Adjustable-rate mortgage has an estimated audience of 362,487 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Adjustable-rate mortgage fans?

45.2% of Adjustable-rate mortgage fans are female, 54.8% are male, with an average age of 43.5 years.

03

Which brands do Adjustable-rate mortgage fans like most?

Adjustable-rate mortgage fans show strongest brand affinity for Lutron Electronics (76.49×), Fixed-rate mortgage (59.47×), and Nextdoor (14.1×) over the country average.

04

Where do Adjustable-rate mortgage fans live in United States?

Adjustable-rate mortgage fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Adjustable-rate mortgage fans also like?

Beyond Adjustable-rate mortgage itself, the audience over-indexes on Fixed-rate mortgage (59.47×), Nextdoor (14.1×), SmartThings (70.2×), and Bank of America (4.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Adjustable-rate mortgage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Adjustable-rate mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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