Adjustable-rate mortgage Audience in United States

Adjustable-rate mortgage logo

Adjustable-rate mortgage has an estimated audience of 362,487 people in United States. 45.2% are female, 54.8% are male, average age 43.5. Top regions: California, New York, Texas. Top brand affinities: Fixed-rate mortgage, Chase (bank), Nextdoor, SmartThings, Eternal (band).

The average Adjustable-rate mortgage fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Fixed-rate mortgage, Chase (bank), Nextdoor, with strongest over-indexing on Fixed-rate mortgage (59.47× the country average). Demographically, the Adjustable-rate mortgage audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Adjustable-rate mortgage fans

Demographic split for Adjustable-rate mortgage audience in United States
MetricValue
Female45.2%
Male54.8%
Average age43.5
Estimated audience size362,487

Audience persona

The typical Adjustable-rate mortgage fan in United States is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Fixed-rate mortgage.

Top regions in United States

Top regions ranked by reach for Adjustable-rate mortgage in United States
RegionReachAffinity
California43,6181.09×
New York43,2912.14×
Texas32,4261.04×
Florida25,4101.04×
Georgia16,0061.43×
North Carolina15,6301.43×
Illinois13,3251.1×
Pennsylvania12,9681.06×
Ohio11,5141.03×
New Jersey10,5711.15×
Virginia10,5481.19×
Michigan9,9261.05×
Missouri8,3741.43×
Massachusetts8,1541.14×
Tennessee7,4981.03×
Maryland7,1361.14×
Colorado7,0881.24×
Washington7,0720.97×
Indiana6,8301.03×
Arizona6,4320.87×
South Carolina6,2481.15×
Alabama5,5211.09×
Wisconsin5,1800.95×
Minnesota4,8510.93×
Louisiana4,7841.02×
Kentucky4,5501×
Connecticut4,3711.2×
Oregon3,8450.93×
Oklahoma3,6740.91×
Mississippi3,5341.18×
Nevada3,0550.87×
Arkansas2,7690.93×
Utah2,5990.8×
Kansas2,5890.91×
Iowa2,3570.79×
West Virginia1,5080.89×
Idaho1,4980.82×
New Mexico1,4730.81×
Nebraska1,4280.79×
Rhode Island1,2781.11×
Hawaii1,1280.72×
Washington, District of Columbia1,0790.99×
New Hampshire1,0670.75×
Delaware9580.96×
Maine8730.67×
Montana6560.65×
South Dakota6190.74×
Vermont5640.89×
North Dakota5480.74×
Alaska4420.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Adjustable-rate mortgage audience
BrandAffinityCategory
Fixed-rate mortgage59.47×Business & Career
Chase (bank)6.11×Business & Career
Nextdoor14.1×Internet & Social Media
SmartThings70.2×Technology & Electronics
Eternal (band)15.38×Music & Radio
Bank of America4.24×Business & Career
Julia Stiles18.93×Movies & TV
Lutron Electronics76.49×Home & Garden
Select Blinds45.09×Home & Garden
Mortgage bank29.99×Business & Career
Ecobee28.72×Technology & Electronics
Honeywell18.03×Home & Garden
War (band)11.61×Music & Radio
Bruna Marquezine23.36×Movies & TV
Redfin5.17×Home & Garden
Thumbtack (website)11.06×Home & Garden
Vivint11.97×Technology & Electronics
Mortgage modification30.03×Business & Career
TransUnion7.24×Technology & Electronics
Sallys5.44×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Adjustable-rate mortgage audience
TraitClusterScore
Need for SecurityCONSERVATISM1.7
Quality AwarenessPREMIUM1.54
Career OrientationPOWER1.51
IndulgenceJOY1.38
Price SensitivityPREMIUM1.33
Risk AppetiteTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Adjustable-rate mortgage
CountryShare
United States23.2%
United Kingdom20.1%
India11.7%

See Adjustable-rate mortgage audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Adjustable-rate mortgage have in United States?

Adjustable-rate mortgage has an estimated audience of 362,487 people in United States, concentrated in California and New York.

What is the gender split and age of Adjustable-rate mortgage fans?

45.2% of Adjustable-rate mortgage fans are female, 54.8% are male, with an average age of 43.5 years.

Which brands do Adjustable-rate mortgage fans like most?

Adjustable-rate mortgage fans show strongest brand affinity for Fixed-rate mortgage (59.47×), Chase (bank) (6.11×), and Nextdoor (14.1×) over the country average.

Where do Adjustable-rate mortgage fans live in United States?

Adjustable-rate mortgage fans in United States are most concentrated in California (reach 43,618), New York (reach 43,291), and Texas (reach 32,426). These three regions account for the largest share of the active audience.

What other brands do Adjustable-rate mortgage fans also like?

Beyond Adjustable-rate mortgage itself, the audience over-indexes on Chase (bank) (6.11×), Nextdoor (14.1×), SmartThings (70.2×), and Eternal (band) (15.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Adjustable-rate mortgage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.