Mortgage modification Audience in United States

Mortgage modification has an estimated audience of 329,675 people in United States. 47.3% are female, 52.7% are male, average age 41.9. Top regions: New York, California, Florida. Top brand affinities: Chase (bank), Bank of America, Oracle Corporation, Joseph Gordon-Levitt, Josh Duhamel.

The average Mortgage modification fan in United States is 41.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Chase (bank), Bank of America, Oracle Corporation, with strongest over-indexing on Chase (bank) (11.31× the country average). Demographically, the Mortgage modification audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mortgage modification fans

Demographic split for Mortgage modification audience in United States
MetricValue
Female47.3%
Male52.7%
Average age41.9
Estimated audience size329,675

Audience persona

The typical Mortgage modification fan in United States is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for Mortgage modification in United States
RegionReachAffinity
New York25,9811.41×
California25,6040.71×
Florida24,4281.09×
Texas23,9100.84×
Illinois13,3761.22×
Pennsylvania11,0440.99×
Georgia10,8551.07×
New Jersey10,2771.23×
North Carolina8,9210.9×
Ohio8,2430.81×
Virginia7,3480.92×
Maryland7,2281.28×
Michigan7,1120.82×
Louisiana6,4561.52×
Indiana6,1321.02×
Massachusetts5,8550.9×
Washington5,1670.78×
Tennessee5,0100.76×
South Carolina4,8720.98×
Arizona4,7160.7×
Colorado4,6840.9×
Alabama4,6151×
Missouri4,3100.81×
Minnesota3,6460.77×
Kentucky3,2150.78×
Oregon3,2130.85×
Oklahoma3,1540.86×
Connecticut3,1050.94×
Wisconsin2,8120.57×
Kansas2,7691.07×
Mississippi2,7231×
Nevada2,3120.73×
Arkansas1,9580.72×
Utah1,9330.65×
Iowa1,5020.55×
Nebraska1,4680.89×
West Virginia1,3920.91×
Idaho1,2850.78×
Alaska1,2821.82×
Hawaii1,2280.87×
New Mexico1,2030.73×
New Hampshire1,1470.88×
Montana1,1171.22×
Maine1,1070.94×
South Dakota1,1031.45×
North Dakota1,0741.59×
Delaware1,0681.17×
Wyoming1,0392.13×
Rhode Island1,0220.97×
Vermont1,0051.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mortgage modification audience
BrandAffinityCategory
Chase (bank)11.31×Business & Career
Bank of America6.91×Business & Career
Oracle Corporation29.32×Technology & Electronics
Joseph Gordon-Levitt22.54×Movies & TV
Josh Duhamel15.18×Fashion & Accessoires
Taron Egerton20×Movies & TV
James McAvoy20×Movies & TV
Aaron Paul20×Movies & TV
Kia Sportage20×Cars & Mobility
MSN3.64×News
Staples (Canada)4.43×Business & Career
Erin Andrews20×Sports
Honda HR-V20×Cars & Mobility
Capital One3.12×Business & Career
Penthouse apartment16.43×Home & Garden
Home equity loan9.48×Business & Career
Google Maps3×Internet & Social Media
Home equity line of credit9.37×Business & Career
Indeed.com3.07×Business & Career
Great Clips4.14×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mortgage modification audience
TraitClusterScore
Need for SecurityCONSERVATISM2.47
Luxury OrientationPREMIUM1.86
Quality AwarenessPREMIUM1.6
Career OrientationPOWER1.56
Family OrientationCONSERVATISM1.54
Design AffinityPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Mortgage modification
CountryShare
United States22.8%
India16.1%
Australia11.7%

See Mortgage modification audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mortgage modification have in United States?

Mortgage modification has an estimated audience of 329,675 people in United States, concentrated in New York and California.

What is the gender split and age of Mortgage modification fans?

47.3% of Mortgage modification fans are female, 52.7% are male, with an average age of 41.9 years.

Which brands do Mortgage modification fans like most?

Mortgage modification fans show strongest brand affinity for Chase (bank) (11.31×), Bank of America (6.91×), and Oracle Corporation (29.32×) over the country average.

Where do Mortgage modification fans live in United States?

Mortgage modification fans in United States are most concentrated in New York (reach 25,981), California (reach 25,604), and Florida (reach 24,428). These three regions account for the largest share of the active audience.

What other brands do Mortgage modification fans also like?

Beyond Mortgage modification itself, the audience over-indexes on Bank of America (6.91×), Oracle Corporation (29.32×), Joseph Gordon-Levitt (22.54×), and Josh Duhamel (15.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.