Rascasse Audience Intelligence

Mortgage modification Audience in United States

A data profile of the people who buy, follow and care about Mortgage modification in United States — modelled from more than twelve digital signal sources. Mortgage modification has an estimated audience of 329,675 people in United States.

#13083among Topic in United States#2821in Business & Career

The average Mortgage modification fan in United States is 41.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bank of America, Joseph Gordon-Levitt, Penthouse apartment, with strongest over-indexing on Bank of America (7.29× the country average).

Demographically, the Mortgage modification audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mortgage modification fan in United States is balanced, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mortgage modification profile in United States.

Audience size
330K
in United States
Gender
47.3%♀
52.7% male
Age
41.9
average years
Country rank
#46035
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mortgage modification fans

47.3% are female, 52.7% are male, average age 41.9.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Mortgage modification audience in United States
MetricValue
Female47.3%
Male52.7%
Average age41.9
Estimated audience size329,675
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Mortgage modification audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3917%
40-4921%
50+30%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Mortgage modification audience comes from United States.

Worldwide audience distribution share by country for Mortgage modification
CountryShare
United States22.8%
India16.1%
Australia11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mortgage modification audience in United States is strongest.

Fig. 05

Top regions by affinity

Mortgage modification fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~5K1.19×
02Alaska<1K1.19×
03Maryland~7K1.18×
04Vermont<1K1.17×
05New York~20K1.15×
06North Dakota<1K1.12×
07South Dakota<1K1.11×
08New Jersey~9K1.09×
09Delaware<1K1.08×
10Illinois~10K1.07×
11Montana<1K1.06×
12Florida~20K1.04×
13Mississippi~3K1.04×
14Georgia~10K1.02×
15South Carolina~5K1.02×
16Alabama~5K1.02×
17Rhode Island~1K1.02×
18West Virginia~2K0.99×
19Maine~1K0.99×
20Indiana~6K0.98×
21New Hampshire~1K0.98×
22Virginia~8K0.97×
23Connecticut~3K0.97×
24Kansas~3K0.97×
25Hawaii~1K0.97×
26Pennsylvania~10K0.96×
27Oklahoma~4K0.96×
28Arkansas~3K0.96×
29Nebraska~2K0.96×
30Idaho~2K0.96×
31Washington, District of Columbia<1K0.96×
32New Mexico~2K0.94×
33Massachusetts~6K0.92×
34Colorado~5K0.92×
35Kentucky~4K0.92×
36Nevada~3K0.92×
37North Carolina~9K0.91×
38Michigan~8K0.91×
39Iowa~2K0.91×
40Oregon~3K0.90×
41Tennessee~6K0.89×
42Missouri~5K0.89×
43Minnesota~4K0.89×
44Utah~3K0.89×
45Ohio~9K0.88×
46Arizona~6K0.86×
47Washington~6K0.85×
48Texas~20K0.84×
49Wisconsin~4K0.84×
50California~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Mortgage modification, United States
0.70×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mortgage modification audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mortgage modification audience
#·InterestCategoryAffinity×
01Penthouse apartmentHome & Garden32.31×
02Joseph Gordon-LevittMovies & TV26.16×
03Taron EgertonMovies & TV20.00×
04Josh DuhamelFashion & Accessoires20.00×
05James McAvoyMovies & TV20.00×
06Erin AndrewsSports20.00×
07Seth GreenMovies & TV15.28×
08Oracle CorporationTechnology & Electronics13.64×
09Sophia BushMovies & TV11.99×
10High-end audioTechnology & Electronics11.77×
11Home equity loanBusiness & Career8.76×
12Home equity line of creditBusiness & Career8.74×
13Bank of AmericaBusiness & Career7.29×
14RedfinHome & Garden6.36×
15InnovationBusiness & Career4.22×
16Credit (finance)Business & Career3.92×
17Mortgage loansBusiness & Career3.49×
18IKEAHome & Garden3.24×
19Credit cardsBusiness & Career2.49×
20BankingBusiness & Career2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mortgage modification audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mortgage modification audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.23×
Career OrientationPOWER2.07×
Risk AppetiteTHRILL1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mortgage modification audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
SustainabilityBALANCE0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mortgage modification have in United States?

Mortgage modification has an estimated audience of 329,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mortgage modification fans?

47.3% of Mortgage modification fans are female, 52.7% are male, with an average age of 41.9 years.

03

Which brands do Mortgage modification fans like most?

Mortgage modification fans show strongest brand affinity for Bank of America (7.29×), Joseph Gordon-Levitt (26.16×), and Penthouse apartment (32.31×) over the country average.

04

Where do Mortgage modification fans live in United States?

Mortgage modification fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Mortgage modification fans also like?

Beyond Mortgage modification itself, the audience over-indexes on Joseph Gordon-Levitt (26.16×), Penthouse apartment (32.31×), Taron Egerton (20×), and Josh Duhamel (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Mortgage modification audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mortgage modification. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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