Albuquerque, New Mexico Audience in United States

Albuquerque, New Mexico logo

Albuquerque, New Mexico has an estimated audience of 2,371,713 people in United States. 53.3% are female, 46.7% are male, average age 41.0. Top regions: New Mexico, Texas, California. Top brand affinities: Goop, Google Home, Nationality, Grinch, Wok.

The average Albuquerque, New Mexico fan in United States is 41.0 years old, balanced, and lives primarily in New Mexico. The audience is concentrated in New Mexico, Texas, California. Top brand affinities include Goop, Google Home, Nationality, with strongest over-indexing on Goop (16.77× the country average). Demographically, the Albuquerque, New Mexico audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Albuquerque, New Mexico fans

Demographic split for Albuquerque, New Mexico audience in United States
MetricValue
Female53.3%
Male46.7%
Average age41.0
Estimated audience size2,371,713

Audience persona

The typical Albuquerque, New Mexico fan in United States is balanced, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Albuquerque, New Mexico in United States
RegionReachAffinity
New Mexico272,98922.95×
Texas206,6321.01×
California156,3050.6×
Arizona96,4461.99×
Florida63,1050.39×
Colorado60,4561.62×
New York54,2290.41×
Illinois38,1430.48×
Washington29,9560.63×
Georgia29,5020.4×
Oklahoma29,3371.11×
Pennsylvania27,1330.34×
North Carolina26,8110.38×
Ohio26,7020.37×
Virginia25,5790.44×
Michigan22,4970.36×
Missouri22,1070.58×
New Jersey21,5200.36×
Tennessee20,4920.43×
Nevada20,0910.88×
Massachusetts18,5710.4×
Utah18,4400.87×
Minnesota16,8560.5×
Indiana16,5190.38×
Oregon16,4320.6×
Maryland16,4000.4×
Wisconsin15,9740.45×
Kansas14,3750.77×
Louisiana13,9170.46×
Alabama12,3440.37×
South Carolina11,8680.33×
Arkansas10,8450.55×
Kentucky10,6480.36×
Iowa8,8370.45×
Connecticut7,9550.33×
Idaho7,7680.65×
Nebraska6,7870.57×
Mississippi6,3500.32×
Montana4,9840.76×
Washington, District of Columbia4,3270.61×
Hawaii4,0870.4×
New Hampshire3,4820.37×
South Dakota3,4050.62×
Alaska3,3580.66×
West Virginia3,2020.29×
Wyoming3,1560.9×
Maine3,1020.37×
North Dakota2,5000.51×
Rhode Island2,4220.32×
Delaware1,8650.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Albuquerque, New Mexico audience
BrandAffinityCategory
Goop16.77×Internet & Social Media
Google Home14.03×Technology & Electronics
Nationality4.29×Politics & Society
Grinch8.05×Movies & TV
Wok11.64×Food & Beverages
Hibachi13.43×Food & Beverages
Governor of Michigan12.06×Politics & Society
Vocal harmony7.21×Music & Radio
No Escape (1994 film)17.19×Movies & TV
Grace Slick11.41×Music & Radio
headspace9.99×Health
Hipster9.49×Politics & Society
Cherish (group)10.48×Music & Radio
Minnesota1.64×Travel & Leisure
Nebraska Cornhuskers football3.38×Sports
Gift registry11.82×Kids & Family
Israel1.88×Travel & Leisure
Mathcore6.91×Music & Radio
Jesse Plemons2.93×Movies & TV
Guitarist (magazine)9.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Albuquerque, New Mexico audience
TraitClusterScore
PatriotismCONSERVATISM1.73
SpiritualityBALANCE1.45
SustainabilityBALANCE1.42
ExtroversionTHRILL1.39
Urban LifestyleOPEN1.35
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Albuquerque, New Mexico
CountryShare
United States62.9%
Brazil8.9%
United Kingdom3.9%

See Albuquerque, New Mexico audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Albuquerque, New Mexico have in United States?

Albuquerque, New Mexico has an estimated audience of 2,371,713 people in United States, concentrated in New Mexico and Texas.

What is the gender split and age of Albuquerque, New Mexico fans?

53.3% of Albuquerque, New Mexico fans are female, 46.7% are male, with an average age of 41.0 years.

Which brands do Albuquerque, New Mexico fans like most?

Albuquerque, New Mexico fans show strongest brand affinity for Goop (16.77×), Google Home (14.03×), and Nationality (4.29×) over the country average.

Where do Albuquerque, New Mexico fans live in United States?

Albuquerque, New Mexico fans in United States are most concentrated in New Mexico (reach 272,989), Texas (reach 206,632), and California (reach 156,305). These three regions account for the largest share of the active audience.

What other brands do Albuquerque, New Mexico fans also like?

Beyond Albuquerque, New Mexico itself, the audience over-indexes on Google Home (14.03×), Nationality (4.29×), Grinch (8.05×), and Wok (11.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Albuquerque, New Mexico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.