Alumnus Audience in United States

Alumnus logo

Alumnus has an estimated audience of 4,682,913 people in United States. 58.5% are female, 41.5% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Alaska, Nuts (film), Israel, Jesse Plemons, Goop.

The average Alumnus fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Nuts (film), Israel, with strongest over-indexing on Alaska (1.59× the country average). Demographically, the Alumnus audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Alumnus fans

Demographic split for Alumnus audience in United States
MetricValue
Female58.5%
Male41.5%
Average age42.5
Estimated audience size4,682,913

Audience persona

The typical Alumnus fan in United States is more female, around 42.5 years old, with strong Career Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Alumnus in United States
RegionReachAffinity
California645,1711.25×
Texas419,6261.04×
New York353,9161.35×
Florida294,3670.93×
Georgia182,7741.27×
Illinois166,1081.06×
Pennsylvania164,4261.04×
North Carolina158,1441.12×
Massachusetts153,6151.67×
Virginia137,6411.21×
New Jersey135,5891.14×
Ohio125,0500.87×
Michigan117,9560.96×
Maryland101,2651.26×
Washington97,1521.03×
Tennessee95,9571.02×
Arizona80,6670.84×
Indiana80,4510.94×
Louisiana78,8711.31×
Alabama72,3481.11×
South Carolina69,3260.98×
Missouri66,6600.88×
Wisconsin60,6300.86×
Colorado59,2800.8×
Minnesota58,5040.87×
Kentucky54,7460.93×
Connecticut51,1091.09×
Oklahoma50,4430.97×
Oregon49,9490.93×
Mississippi47,5971.23×
Arkansas36,5730.95×
Nevada34,9410.77×
Utah33,2400.79×
Iowa31,6700.82×
Kansas31,1510.84×
Washington, District of Columbia28,6612.04×
Hawaii25,2521.25×
New Mexico23,2630.99×
Nebraska19,4740.83×
Idaho18,0120.77×
West Virginia17,6010.81×
Rhode Island16,9371.14×
New Hampshire16,7370.91×
Maine13,8710.83×
Delaware11,2180.87×
Montana9,3820.72×
South Dakota7,7200.71×
Alaska7,5750.76×
Vermont7,5050.91×
North Dakota7,0960.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alumnus audience
BrandAffinityCategory
Alaska1.59×Travel & Leisure
Nuts (film)5.18×Movies & TV
Israel1.77×Travel & Leisure
Jesse Plemons2.39×Movies & TV
Goop3.4×Internet & Social Media
Historic site2.6×Arts & Culture
Shiba Inu4.32×Pets & Animals
Governor of Michigan4.27×Politics & Society
Vocal harmony2.6×Music & Radio
Kendra Scott1.68×Fashion & Accessoires
Necktie2.78×Fashion & Accessoires
Home staging2.86×Home & Garden
Grinch2.19×Movies & TV
Nebraska Cornhuskers football1.92×Sports
Jeep Wagoneer2.95×Cars & Mobility
Corona (band)2.85×Music & Radio
Cam Ward1.82×Sports
Staycation1.55×Home & Garden
Urban horticulture1.68×Home & Garden
Wok3.02×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alumnus audience
TraitClusterScore
Career OrientationPOWER1.57
Luxury OrientationPREMIUM1.5
Risk AppetiteTHRILL1.37
TravellingTHRILL1.25
Quality AwarenessPREMIUM1.18
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Alumnus
CountryShare
United States52.7%
India4.3%
Philippines4.0%

See Alumnus audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Alumnus have in United States?

Alumnus has an estimated audience of 4,682,913 people in United States, concentrated in California and Texas.

What is the gender split and age of Alumnus fans?

58.5% of Alumnus fans are female, 41.5% are male, with an average age of 42.5 years.

Which brands do Alumnus fans like most?

Alumnus fans show strongest brand affinity for Alaska (1.59×), Nuts (film) (5.18×), and Israel (1.77×) over the country average.

Where do Alumnus fans live in United States?

Alumnus fans in United States are most concentrated in California (reach 645,171), Texas (reach 419,626), and New York (reach 353,916). These three regions account for the largest share of the active audience.

What other brands do Alumnus fans also like?

Beyond Alumnus itself, the audience over-indexes on Nuts (film) (5.18×), Israel (1.77×), Jesse Plemons (2.39×), and Goop (3.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alumnus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.