American Banker Audience in United States

American Banker logo

American Banker has an estimated audience of 349,352 people in United States. 47.2% are female, 52.8% are male, average age 47.1. Top regions: Texas, California, New York. Top brand affinities: Israel, Governor of Michigan, Historic site, Goop, Vocal harmony.

The average American Banker fan in United States is 47.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Israel, Governor of Michigan, Historic site, with strongest over-indexing on Israel (2.16× the country average). Demographically, the American Banker audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of American Banker fans

Demographic split for American Banker audience in United States
MetricValue
Female47.2%
Male52.8%
Average age47.1
Estimated audience size349,352

Audience persona

The typical American Banker fan in United States is balanced, around 47.1 years old, with strong Need for Security tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for American Banker in United States
RegionReachAffinity
Texas106,1823.54×
California26,7960.7×
New York25,0981.29×
Florida15,7050.66×
Pennsylvania14,9031.27×
Louisiana10,7572.39×
Illinois10,5300.9×
Georgia10,0950.94×
North Carolina7,8170.74×
Montana7,5007.74×
New Jersey7,3760.83×
Iowa6,8972.4×
Virginia6,6870.79×
Wisconsin6,0431.15×
Missouri5,7121.01×
Massachusetts5,2020.76×
Washington4,9820.71×
Minnesota4,6520.93×
Oklahoma4,3381.12×
Kentucky4,3290.99×
Ohio4,2870.4×
Michigan4,2040.46×
Maryland4,1950.7×
Tennessee3,9920.57×
Arizona3,6040.51×
Connecticut3,5131×
Nebraska3,3451.91×
Colorado3,3060.6×
Kansas3,2071.16×
South Carolina2,9570.56×
Indiana2,7520.43×
Alabama2,5570.52×
Oregon2,1640.54×
Washington, District of Columbia1,9221.83×
Utah1,9050.61×
Nevada1,8820.56×
Arkansas1,8240.63×
South Dakota1,3071.62×
Mississippi1,1060.38×
New Mexico9510.54×
Hawaii8850.59×
Rhode Island7270.65×
Idaho6380.36×
Delaware5280.55×
New Hampshire5020.36×
North Dakota4260.59×
Maine4190.33×
West Virginia3620.22×
Alaska2300.31×
Wyoming2060.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Banker audience
BrandAffinityCategory
Israel2.16×Travel & Leisure
Governor of Michigan6.77×Politics & Society
Historic site3.55×Arts & Culture
Goop4.31×Internet & Social Media
Vocal harmony3.47×Music & Radio
Mangaka3.24×Literature
Kendra Scott2.09×Fashion & Accessoires
Grinch2.84×Movies & TV
Jesse Plemons2.37×Movies & TV
Wok4.19×Food & Beverages
El Paso County, Colorado7.66×Travel & Leisure
Wikia1.94×Internet & Social Media
Fairy godmother4.16×Literature
Hipster5.32×Politics & Society
Cam Ward2.11×Sports
Hibachi4.15×Food & Beverages
Google Home3.41×Technology & Electronics
Cherish (group)5.69×Music & Radio
Elsword8.3×Games
headspace4.47×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Banker audience
TraitClusterScore
Need for SecurityCONSERVATISM1.89
Career OrientationPOWER1.58
Risk AppetiteTHRILL1.47
Early Adopter MentalityPOWER1.23
Quality AwarenessPREMIUM1.22
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for American Banker
CountryShare
United States61.5%
India8.4%
China7.7%

See American Banker audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does American Banker have in United States?

American Banker has an estimated audience of 349,352 people in United States, concentrated in Texas and California.

What is the gender split and age of American Banker fans?

47.2% of American Banker fans are female, 52.8% are male, with an average age of 47.1 years.

Which brands do American Banker fans like most?

American Banker fans show strongest brand affinity for Israel (2.16×), Governor of Michigan (6.77×), and Historic site (3.55×) over the country average.

Where do American Banker fans live in United States?

American Banker fans in United States are most concentrated in Texas (reach 106,182), California (reach 26,796), and New York (reach 25,098). These three regions account for the largest share of the active audience.

What other brands do American Banker fans also like?

Beyond American Banker itself, the audience over-indexes on Governor of Michigan (6.77×), Historic site (3.55×), Goop (4.31×), and Vocal harmony (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Banker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.