American Dream Audience in United States

American Dream logo

American Dream has an estimated audience of 4,137,590 people in United States. 53.5% are female, 46.5% are male, average age 43.9. Top regions: New York, New Jersey, Pennsylvania. Top brand affinities: Israel, Jeep Wagoneer, Jesse Plemons, Vocal harmony, Kendra Scott.

The average American Dream fan in United States is 43.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Pennsylvania. Top brand affinities include Israel, Jeep Wagoneer, Jesse Plemons, with strongest over-indexing on Israel (1.87× the country average). Demographically, the American Dream audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Sustainability, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Video game

Demographics of American Dream fans

Demographic split for American Dream audience in United States
MetricValue
Female53.5%
Male46.5%
Average age43.9
Estimated audience size4,137,590

Audience persona

The typical American Dream fan in United States is balanced, around 43.9 years old, with strong Sustainability tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for American Dream in United States
RegionReachAffinity
New York1,768,7937.65×
New Jersey1,431,37713.6×
Pennsylvania224,9201.61×
California213,1830.47×
Florida131,3820.47×
Texas126,9720.36×
Connecticut116,9812.82×
Massachusetts111,0631.36×
Maryland109,4831.54×
Virginia86,7790.86×
North Carolina65,6940.53×
Illinois62,4680.45×
Ohio59,0500.46×
Georgia57,3980.45×
Michigan47,4970.44×
Oregon38,5920.81×
Washington36,7440.44×
Arizona35,6320.42×
Indiana33,8200.45×
Tennessee31,2700.38×
South Carolina27,6430.44×
Missouri24,1820.36×
Minnesota23,3620.39×
Wisconsin23,1080.37×
Colorado23,0520.35×
Rhode Island19,8121.5×
Delaware19,6111.72×
Alabama18,4870.32×
Kentucky18,2700.35×
Louisiana17,4820.33×
Washington, District of Columbia16,3891.32×
Nebraska16,0810.78×
Nevada14,7090.37×
Oklahoma14,6130.32×
Iowa13,3620.39×
Utah11,8770.32×
New Hampshire11,8050.72×
Kansas10,8620.33×
Arkansas9,9520.29×
Mississippi9,3630.27×
West Virginia8,5580.44×
Maine8,4510.57×
New Mexico6,6030.32×
Idaho6,6030.32×
Hawaii6,1370.35×
Vermont4,9470.68×
Montana3,5060.31×
North Dakota2,7930.33×
Alaska2,6170.3×
South Dakota2,5360.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Dream audience
BrandAffinityCategory
Israel1.87×Travel & Leisure
Jeep Wagoneer4.12×Cars & Mobility
Jesse Plemons2.28×Movies & TV
Vocal harmony2.99×Music & Radio
Kendra Scott1.93×Fashion & Accessoires
Home staging3.43×Home & Garden
Wok4.05×Food & Beverages
Grinch2.48×Movies & TV
Jaws3.36×Movies & TV
Nebraska Cornhuskers football2.16×Sports
Historic site2.45×Arts & Culture
Goop2.89×Internet & Social Media
Urban horticulture1.81×Home & Garden
JDSU1.54×Business & Career
Governor of Michigan3.69×Politics & Society
Fairy godmother3.71×Literature
Wikia1.66×Internet & Social Media
Mathcore3.74×Music & Radio
Hipster4.36×Politics & Society
Albany County, New York5.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Dream audience
TraitClusterScore
SustainabilityBALANCE1.46
Need for SecurityCONSERVATISM1.43
PatriotismCONSERVATISM1.42
Family OrientationCONSERVATISM1.37
Quality AwarenessPREMIUM1.31
Career OrientationPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for American Dream
CountryShare
United States75.5%
Vietnam7.7%
Germany1.7%

See American Dream audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does American Dream have in United States?

American Dream has an estimated audience of 4,137,590 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of American Dream fans?

53.5% of American Dream fans are female, 46.5% are male, with an average age of 43.9 years.

Which brands do American Dream fans like most?

American Dream fans show strongest brand affinity for Israel (1.87×), Jeep Wagoneer (4.12×), and Jesse Plemons (2.28×) over the country average.

Where do American Dream fans live in United States?

American Dream fans in United States are most concentrated in New York (reach 1,768,793), New Jersey (reach 1,431,377), and Pennsylvania (reach 224,920). These three regions account for the largest share of the active audience.

What other brands do American Dream fans also like?

Beyond American Dream itself, the audience over-indexes on Jeep Wagoneer (4.12×), Jesse Plemons (2.28×), Vocal harmony (2.99×), and Kendra Scott (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Dream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.