American Electric Power Audience in United States

American Electric Power logo

American Electric Power has an estimated audience of 378,732 people in United States. 51.7% are female, 48.3% are male, average age 43.9. Top regions: Ohio, West Virginia, Virginia. Top brand affinities: Sinaloa, Pillow, Elsword, Rajasthan, Sailor.

The average American Electric Power fan in United States is 43.9 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, West Virginia, Virginia. Top brand affinities include Sinaloa, Pillow, Elsword, with strongest over-indexing on Sinaloa (7.47× the country average). Demographically, the American Electric Power audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of American Electric Power fans

Demographic split for American Electric Power audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.9
Estimated audience size378,732

Audience persona

The typical American Electric Power fan in United States is balanced, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Sinaloa.

Top regions in United States

Top regions ranked by reach for American Electric Power in United States
RegionReachAffinity
Ohio66,0235.66×
West Virginia35,44520.1×
Virginia33,4873.63×
Indiana20,1372.91×
Texas18,6580.57×
Kentucky11,7432.47×
Oklahoma10,7512.56×
Michigan8,2700.84×
New York7,9410.38×
California7,2970.18×
North Carolina6,5910.58×
Tennessee6,0560.8×
Florida5,8640.23×
Pennsylvania5,4630.43×
Illinois4,8640.39×
Arkansas3,8021.22×
Louisiana3,6990.76×
New Jersey2,9660.31×
Georgia2,9450.25×
Massachusetts1,8060.24×
Colorado1,6540.28×
South Carolina1,6490.29×
Missouri1,6450.27×
Maryland1,5890.24×
Arizona1,4910.19×
Washington1,3040.17×
Alabama1,0930.21×
Wisconsin1,0820.19×
Minnesota1,0080.19×
Washington, District of Columbia1,0080.89×
Kansas8540.29×
Iowa8490.27×
Connecticut7630.2×
Oregon7220.17×
Utah5530.16×
Mississippi4930.16×
Nevada4670.13×
Nebraska3910.21×
New Hampshire3170.21×
Idaho2740.14×
New Mexico2650.14×
Maine2100.15×
Hawaii1940.12×
Delaware1570.15×
South Dakota1510.17×
Rhode Island1490.12×
Alaska1320.16×
Montana1240.12×
North Dakota1200.15×
Wyoming1160.21×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Electric Power audience
BrandAffinityCategory
Sinaloa7.47×Travel & Leisure
Pillow1.66×Home & Garden
Elsword10.5×Games
Rajasthan10.5×Travel & Leisure
Sailor2.35×Travel & Leisure
Wikia1.61×Internet & Social Media
Tipsy Elves4.32×Shopping
Kerala2.85×Travel & Leisure
Home staging2.21×Home & Garden
Governor of Michigan3.11×Politics & Society
Assisi6.99×Travel & Leisure
HydraFacial3.17×Beauty & Wellness
Pro-Ject1.56×Music & Radio
Hipster3.63×Politics & Society
Wok2.44×Food & Beverages
Vocal harmony1.67×Music & Radio
Goop1.91×Internet & Social Media
Keith Stanfield2.13×Movies & TV
WESH1.57×Movies & TV
Voter registration1.5×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Electric Power audience
TraitClusterScore
Need for SecurityCONSERVATISM1.3
Risk AppetiteTHRILL1.27
Convenience OrientationPREMIUM1.26
Career OrientationPOWER1.23
Family OrientationCONSERVATISM1.23
DIY MentalityTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for American Electric Power
CountryShare
United States98.5%
Germany1.2%
Italy0.2%

See American Electric Power audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does American Electric Power have in United States?

American Electric Power has an estimated audience of 378,732 people in United States, concentrated in Ohio and West Virginia.

What is the gender split and age of American Electric Power fans?

51.7% of American Electric Power fans are female, 48.3% are male, with an average age of 43.9 years.

Which brands do American Electric Power fans like most?

American Electric Power fans show strongest brand affinity for Sinaloa (7.47×), Pillow (1.66×), and Elsword (10.5×) over the country average.

Where do American Electric Power fans live in United States?

American Electric Power fans in United States are most concentrated in Ohio (reach 66,023), West Virginia (reach 35,445), and Virginia (reach 33,487). These three regions account for the largest share of the active audience.

What other brands do American Electric Power fans also like?

Beyond American Electric Power itself, the audience over-indexes on Pillow (1.66×), Elsword (10.5×), Rajasthan (10.5×), and Sailor (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Electric Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.