Rascasse Audience Intelligence

American Heart Association Audience in United States

A data profile of the people who buy, follow and care about American Heart Association in United States — modelled from more than twelve digital signal sources. American Heart Association has an estimated audience of 2,979,168 people in United States.

#58among NGO / Political Party in United States#393in Health

The average American Heart Association fan in United States is 46.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Preventive healthcare, Ronaldinho, Nonprofit organization, with strongest over-indexing on Preventive healthcare (4.3× the country average).

Demographically, the American Heart Association audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Heart Association fan in United States is more female, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for Preventive healthcare.

Category: Health · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Heart Association profile in United States.

Audience size
3M
in United States
Gender
66.6%♀
33.4% male
Age
46.8
average years
Country rank
#10375
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Heart Association fans

66.6% are female, 33.4% are male, average age 46.8.

Fig. 02

Gender split

66.6%
Female
33.4%
Male
Demographic split for American Heart Association audience in United States
MetricValue
Female66.6%
Male33.4%
Average age46.8
Estimated audience size2,979,168
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the American Heart Association audience in United States
Age bracketShare%
16-1910%
20-2910%
30-3914%
40-4924%
50+42%
Fig. 04

Worldwide distribution

83.5%

of the worldwide American Heart Association audience comes from United States.

Worldwide audience distribution share by country for American Heart Association
CountryShare
United States83.5%
India2.8%
Brazil1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Heart Association audience in United States is strongest.

Fig. 05

Top regions by affinity

American Heart Association fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.34×
02Arkansas~30K1.27×
03South Dakota~9K1.25×
04Nebraska~20K1.23×
05North Dakota~7K1.22×
06Louisiana~50K1.21×
07Mississippi~30K1.20×
08Wyoming~5K1.20×
09Ohio~100K1.18×
10Alaska~7K1.17×
11Kentucky~40K1.14×
12Alabama~50K1.12×
13South Carolina~50K1.10×
14Iowa~30K1.10×
15Texas~300K1.07×
16North Carolina~100K1.07×
17Tennessee~60K1.07×
18Georgia~100K1.06×
19Virginia~70K1.04×
20Wisconsin~50K1.02×
21Maine~10K1.02×
22Maryland~50K1.01×
23Delaware~8K1.01×
24Florida~200K1.00×
25Indiana~50K0.99×
26Montana~8K0.98×
27Missouri~50K0.97×
28Hawaii~10K0.97×
29Rhode Island~9K0.97×
30Massachusetts~60K0.96×
31Oklahoma~30K0.95×
32Michigan~70K0.93×
33Kansas~20K0.93×
34Colorado~40K0.92×
35Illinois~90K0.91×
36New Hampshire~10K0.91×
37Pennsylvania~90K0.90×
38Minnesota~40K0.90×
39New Jersey~70K0.89×
40Idaho~10K0.89×
41California~300K0.88×
42Connecticut~30K0.88×
43Washington, District of Columbia~8K0.86×
44New Mexico~10K0.84×
45New York~100K0.83×
46Arizona~50K0.82×
47Oregon~30K0.79×
48Nevada~20K0.73×
49Utah~20K0.73×
50Washington~40K0.68×
Fig. 06

Affinity by region

Affinity by region — American Heart Association, United States
0.68×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Heart Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Heart Association audience
#·InterestCategoryAffinity×
01RonaldinhoSports12.33×
02WaterworldMovies & TV12.33×
03Felicity JonesMovies & TV12.33×
04Zinedine ZidaneSports12.31×
05Elderly careHealth7.19×
06Casey's General StoresFood & Beverages5.03×
07Diabetes mellitus type 2 awarenessHealth4.82×
08Preventive healthcareHealth4.30×
09Retirement planningBusiness & Career4.23×
10CholesterolFood & Beverages3.84×
11Sustainable energyHome & Garden3.18×
12Health insuranceBusiness & Career2.81×
13PharmacyBusiness & Career2.72×
14Charitable organizationPolitics & Society2.54×
15Nonprofit organizationPolitics & Society2.29×
16GeneticsKids & Family2.05×
17WalgreensShopping1.87×
18Organic foodFood & Beverages1.85×
19Dollar GeneralShopping1.83×
20Health careBusiness & Career1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Heart Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Heart Association audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.17×
Career OrientationPOWER1.95×
Need for SecurityCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Heart Association audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.83×
Early Adopter MentalityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Heart Association have in United States?

American Heart Association has an estimated audience of 2,979,168 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Heart Association fans?

66.6% of American Heart Association fans are female, 33.4% are male, with an average age of 46.8 years.

03

Which brands do American Heart Association fans like most?

American Heart Association fans show strongest brand affinity for Preventive healthcare (4.3×), Ronaldinho (12.33×), and Nonprofit organization (2.29×) over the country average.

04

Where do American Heart Association fans live in United States?

American Heart Association fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do American Heart Association fans also like?

Beyond American Heart Association itself, the audience over-indexes on Ronaldinho (12.33×), Nonprofit organization (2.29×), Casey's General Stores (5.03×), and Waterworld (12.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See American Heart Association audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Heart Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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