American Heart Association Audience in United States

American Heart Association logo

American Heart Association has an estimated audience of 2,961,553 people in United States. 66.6% are female, 33.4% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: JDSU, Whataburger, Israel, Pillow, Historic site.

The average American Heart Association fan in United States is 46.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JDSU, Whataburger, Israel, with strongest over-indexing on JDSU (4.75× the country average). Demographically, the American Heart Association audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: NGO / Political Party · Subtype: Charity

Demographics of American Heart Association fans

Demographic split for American Heart Association audience in United States
MetricValue
Female66.6%
Male33.4%
Average age46.8
Estimated audience size2,961,553

Audience persona

The typical American Heart Association fan in United States is more female, around 46.8 years old, with strong Family Orientation tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for American Heart Association in United States
RegionReachAffinity
California310,2520.95×
Texas279,2451.1×
Florida207,7511.04×
New York146,7070.89×
Ohio111,4671.22×
North Carolina99,0871.11×
Georgia98,2841.08×
Illinois95,6850.97×
Pennsylvania93,6910.94×
Virginia76,1471.06×
New Jersey72,8920.97×
Michigan71,7570.93×
Tennessee64,5361.09×
Massachusetts58,4311×
Maryland53,9251.06×
Indiana52,9610.98×
Arizona50,1700.83×
South Carolina48,5911.09×
Missouri47,0940.99×
Wisconsin46,3571.04×
Alabama45,6251.1×
Louisiana44,7121.17×
Colorado44,2120.95×
Kentucky42,0981.13×
Washington40,6510.68×
Minnesota39,1830.92×
Oklahoma31,2600.95×
Arkansas30,0581.23×
Mississippi27,2691.12×
Oregon27,1640.8×
Iowa26,9601.1×
Connecticut26,4480.89×
Kansas22,2370.95×
Nevada20,6780.72×
Utah19,2290.73×
West Virginia17,9091.3×
Nebraska17,6031.19×
Idaho12,8650.87×
Hawaii12,3500.97×
New Mexico11,9480.8×
Maine10,1660.96×
New Hampshire10,0620.86×
Rhode Island8,7480.93×
South Dakota8,6061.26×
Delaware8,4901.04×
Washington, District of Columbia7,7750.87×
Montana7,7520.94×
North Dakota7,0871.16×
Alaska7,0381.11×
Wyoming5,0591.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Heart Association audience
BrandAffinityCategory
JDSU4.75×Business & Career
Whataburger1.58×Food & Beverages
Israel1.84×Travel & Leisure
Pillow1.73×Home & Garden
Historic site3.29×Arts & Culture
Noodle (Gorillaz)2.73×Music & Radio
The Journey (1959 film)12.33×Movies & TV
Governor of Michigan4.18×Politics & Society
Jeep Wagoneer3.05×Cars & Mobility
Wikia1.81×Internet & Social Media
Jeep Jamboree11.96×Cars & Mobility
Fairy godmother3.79×Literature
Snow White (Fables)4.61×Literature
Layne Staley2.86×Music & Radio
Goop2.37×Internet & Social Media
NBC10 Philadelphia3.79×Movies & TV
Hocus Pocus2.05×Movies & TV
Wok2.8×Food & Beverages
headspace3.98×Health
Home staging2.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Heart Association audience
TraitClusterScore
Family OrientationCONSERVATISM1.98
Need for SecurityCONSERVATISM1.58
Career OrientationPOWER1.52
Healthy LifestyleBALANCE1.4
Risk AppetiteTHRILL1.4
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for American Heart Association
CountryShare
United States83.5%
India2.8%
Brazil2.0%

See American Heart Association audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does American Heart Association have in United States?

American Heart Association has an estimated audience of 2,961,553 people in United States, concentrated in California and Texas.

What is the gender split and age of American Heart Association fans?

66.6% of American Heart Association fans are female, 33.4% are male, with an average age of 46.8 years.

Which brands do American Heart Association fans like most?

American Heart Association fans show strongest brand affinity for JDSU (4.75×), Whataburger (1.58×), and Israel (1.84×) over the country average.

Where do American Heart Association fans live in United States?

American Heart Association fans in United States are most concentrated in California (reach 310,252), Texas (reach 279,245), and Florida (reach 207,751). These three regions account for the largest share of the active audience.

What other brands do American Heart Association fans also like?

Beyond American Heart Association itself, the audience over-indexes on Whataburger (1.58×), Israel (1.84×), Pillow (1.73×), and Historic site (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Heart Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.