Rascasse Audience Intelligence

american kennel club Audience in United States

A data profile of the people who buy, follow and care about american kennel club in United States — modelled from more than twelve digital signal sources. american kennel club has an estimated audience of 2,843,731 people in United States.

#59among NGO / Political Party in United States#220in Pets & Animals

The average american kennel club fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Boot Barn, Planet Fitness, with strongest over-indexing on Dog agility (12.92× the country average).

Demographically, the american kennel club audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical american kennel club fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the american kennel club profile in United States.

Audience size
2.8M
in United States
Gender
62.3%♀
37.7% male
Age
38.0
average years
Country rank
#10753
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of american kennel club fans

62.3% are female, 37.7% are male, average age 38.0.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for american kennel club audience in United States
MetricValue
Female62.3%
Male37.7%
Average age38.0
Estimated audience size2,843,731
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the american kennel club audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

93.4%

of the worldwide american kennel club audience comes from United States.

Worldwide audience distribution share by country for american kennel club
CountryShare
United States93.4%
United Kingdom0.7%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the american kennel club audience in United States is strongest.

Fig. 05

Top regions by affinity

american kennel club fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~50K1.26×
02Idaho~20K1.25×
03New Hampshire~10K1.23×
04Wyoming~5K1.23×
05Oklahoma~40K1.22×
06Iowa~30K1.22×
07Alaska~7K1.22×
08Kansas~30K1.19×
09Mississippi~30K1.14×
10Nebraska~20K1.13×
11Montana~9K1.13×
12South Dakota~7K1.10×
13Alabama~40K1.09×
14Missouri~50K1.08×
15Maine~10K1.08×
16Arkansas~30K1.07×
17North Carolina~90K1.06×
18Louisiana~40K1.05×
19Indiana~50K1.04×
20North Dakota~6K1.03×
21South Carolina~40K1.02×
22Minnesota~40K1.02×
23Kentucky~40K1.01×
24Tennessee~60K1.00×
25West Virginia~10K0.99×
26Connecticut~30K0.96×
27New Mexico~10K0.96×
28Washington~50K0.94×
29Oregon~30K0.94×
30Pennsylvania~90K0.93×
31Michigan~70K0.93×
32Arizona~50K0.93×
33Colorado~40K0.93×
34Delaware~7K0.93×
35Virginia~60K0.91×
36Ohio~80K0.90×
37New York~100K0.89×
38Georgia~80K0.89×
39Rhode Island~8K0.87×
40Massachusetts~50K0.86×
41Texas~200K0.85×
42Utah~20K0.85×
43Hawaii~10K0.83×
44Illinois~80K0.82×
45New Jersey~60K0.81×
46Washington, District of Columbia~7K0.80×
47Florida~100K0.78×
48Maryland~40K0.77×
49Nevada~20K0.77×
50California~200K0.70×
Fig. 06

Affinity by region

Affinity by region — american kennel club, United States
0.70×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the american kennel club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for american kennel club audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals12.92×
02Boot BarnFashion & Accessoires7.36×
03Dog groomingPets & Animals3.76×
04Largemouth bassFood & Beverages3.62×
05Pet sittingPets & Animals3.57×
06Pet storePets & Animals3.21×
07Australian ShepherdPets & Animals3.03×
08Diaper bagKids & Family2.87×
09Fly fishingSports2.68×
10Planet FitnessSports2.48×
11Veterinary medicineBusiness & Career2.41×
12BulldogPets & Animals2.33×
13French BulldogPets & Animals2.32×
14MetaphysicsBusiness & Career2.15×
15Hair ExtensionsBeauty & Wellness2.15×
16Labrador RetrieverPets & Animals2.13×
17Pet foodPets & Animals2.07×
18Bass guitarMusic & Radio1.97×
19DogsPets & Animals1.68×
20Do it yourself (DIY)Home & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the american kennel club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by american kennel club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Pet OwnershipJOY1.94×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by american kennel club audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.78×
Social Media UsageJOY0.84×
Career OrientationPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does american kennel club have in United States?

american kennel club has an estimated audience of 2,843,731 people in United States, concentrated in California and Texas.

02

What is the gender split and age of american kennel club fans?

62.3% of american kennel club fans are female, 37.7% are male, with an average age of 38.0 years.

03

Which brands do american kennel club fans like most?

american kennel club fans show strongest brand affinity for Dog agility (12.92×), Boot Barn (7.36×), and Planet Fitness (2.48×) over the country average.

04

Where do american kennel club fans live in United States?

american kennel club fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do american kennel club fans also like?

Beyond american kennel club itself, the audience over-indexes on Boot Barn (7.36×), Planet Fitness (2.48×), Pet store (3.21×), and Dogs (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See american kennel club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for american kennel club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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