american kennel club Audience in United States

american kennel club logo

american kennel club has an estimated audience of 2,846,480 people in United States. 62.3% are female, 37.7% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Goop, Google Home, Hibachi, Wok, Governor of Michigan.

The average american kennel club fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Google Home, Hibachi, with strongest over-indexing on Goop (11.49× the country average). Demographically, the american kennel club audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: NGO / Political Party

Demographics of american kennel club fans

Demographic split for american kennel club audience in United States
MetricValue
Female62.3%
Male37.7%
Average age38.0
Estimated audience size2,846,480

Audience persona

The typical american kennel club fan in United States is more female, around 38.0 years old, with strong Pet Ownership tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for american kennel club in United States
RegionReachAffinity
California246,1790.79×
Texas218,0830.89×
Florida160,9450.84×
New York147,6550.93×
Pennsylvania88,3460.92×
North Carolina87,6461.02×
Illinois84,3300.89×
Ohio82,3490.94×
Georgia75,1800.86×
Michigan71,5940.96×
Virginia65,0650.94×
New Jersey63,0910.87×
Tennessee60,4401.06×
Washington58,4221.02×
Massachusetts54,2000.97×
Indiana53,2801.02×
Arizona52,0890.9×
Wisconsin51,9151.21×
Missouri49,6621.08×
Colorado45,3911.01×
South Carolina44,2641.03×
Alabama42,1341.06×
Minnesota41,4661.02×
Oklahoma38,4061.22×
Louisiana38,3541.04×
Maryland37,5980.77×
Kentucky36,1361.01×
Oregon32,4971×
Iowa32,4221.38×
Connecticut27,8490.98×
Kansas27,7811.24×
Arkansas25,8931.1×
Mississippi25,5521.09×
Nevada21,3670.78×
Utah20,5910.81×
Idaho17,1091.2×
Nebraska15,7251.1×
New Hampshire13,2171.18×
West Virginia12,4320.94×
New Mexico12,2310.86×
Maine11,7981.16×
Montana9,7681.24×
Hawaii8,2780.68×
Alaska8,1641.34×
Rhode Island7,5300.83×
Delaware6,5150.83×
South Dakota6,4740.98×
Washington, District of Columbia6,2310.73×
Wyoming5,6451.34×
Vermont5,5231.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for american kennel club audience
BrandAffinityCategory
Goop11.49×Internet & Social Media
Google Home11.86×Technology & Electronics
Hibachi13.47×Food & Beverages
Wok10.67×Food & Beverages
Governor of Michigan11.11×Politics & Society
Collectable2.36×Kids & Family
headspace13.68×Health
Grace Slick11.96×Music & Radio
Product design2.66×Business & Career
Grinch5.13×Movies & TV
Cherish (group)12.55×Music & Radio
UK garage6.09×Music & Radio
Bank account2.75×Business & Career
Vocal harmony4.85×Music & Radio
Urban Outfitters1.98×Shopping
Kikar HaShabbat15.55×News
Stamp collecting4.45×Home & Garden
Nebraska Cornhuskers football3.32×Sports
Ira Glass15.59×Music & Radio
El Paso County, Colorado11.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by american kennel club audience
TraitClusterScore
Pet OwnershipJOY1.98
ExtroversionTHRILL1.61
DIY MentalityTHRILL1.42
SustainabilityBALANCE1.37
Early Adopter MentalityPOWER1.37
Sports ActivityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for american kennel club
CountryShare
United States93.4%
United Kingdom0.7%
Italy0.6%

See american kennel club audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does american kennel club have in United States?

american kennel club has an estimated audience of 2,846,480 people in United States, concentrated in California and Texas.

What is the gender split and age of american kennel club fans?

62.3% of american kennel club fans are female, 37.7% are male, with an average age of 38.0 years.

Which brands do american kennel club fans like most?

american kennel club fans show strongest brand affinity for Goop (11.49×), Google Home (11.86×), and Hibachi (13.47×) over the country average.

Where do american kennel club fans live in United States?

american kennel club fans in United States are most concentrated in California (reach 246,179), Texas (reach 218,083), and Florida (reach 160,945). These three regions account for the largest share of the active audience.

What other brands do american kennel club fans also like?

Beyond american kennel club itself, the audience over-indexes on Google Home (11.86×), Hibachi (13.47×), Wok (10.67×), and Governor of Michigan (11.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for american kennel club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.