Rascasse Audience Intelligence

American Sniper Audience in United States

A data profile of the people who buy, follow and care about American Sniper in United States — modelled from more than twelve digital signal sources. American Sniper has an estimated audience of 1,178,117 people in United States.

#20among Thriller in United States#1550among Movie / TV Show / Series in United States#3710in Movies & TV

The average American Sniper fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Weather forecasting, Subway, with strongest over-indexing on FedEx (3.68× the country average).

Demographically, the American Sniper audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Sniper fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Sniper profile in United States.

Audience size
1.2M
in United States
Gender
43.5%♀
56.5% male
Age
29.5
average years
Country rank
#21152
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Sniper viewers

43.5% are female, 56.5% are male, average age 29.5.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for American Sniper audience in United States
MetricValue
Female43.5%
Male56.5%
Average age29.5
Estimated audience size1,178,117
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the American Sniper audience in United States
Age bracketShare%
16-1951%
20-2918%
30-3912%
40-4912%
50+7%
Fig. 04

Worldwide distribution

33.4%

of the worldwide American Sniper audience comes from United States.

Worldwide audience distribution share by country for American Sniper
CountryShare
United States33.4%
Brazil8.2%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Sniper audience in United States is strongest.

Fig. 05

Top regions by affinity

American Sniper fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~8K1.24×
02Montana~5K1.24×
03North Dakota~3K1.24×
04Wyoming~2K1.23×
05South Dakota~4K1.22×
06Utah~10K1.20×
07West Virginia~7K1.20×
08Oklahoma~20K1.18×
09New Mexico~8K1.16×
10Kentucky~20K1.15×
11Texas~100K1.14×
12Arkansas~10K1.12×
13Iowa~10K1.11×
14Arizona~30K1.10×
15Nebraska~7K1.10×
16Kansas~10K1.09×
17Alaska~3K1.08×
18Missouri~20K1.06×
19Tennessee~30K1.04×
20Indiana~20K1.04×
21Mississippi~10K1.04×
22Colorado~20K1.01×
23Wisconsin~20K1.01×
24Alabama~20K1.01×
25California~100K1.00×
26Ohio~40K0.98×
27Louisiana~20K0.98×
28North Carolina~40K0.97×
29South Carolina~20K0.96×
30Hawaii~5K0.94×
31New Hampshire~5K0.94×
32Pennsylvania~40K0.93×
33Michigan~30K0.93×
34Minnesota~20K0.93×
35Nevada~10K0.93×
36Oregon~10K0.92×
37Maine~4K0.92×
38Washington~20K0.91×
39Illinois~40K0.90×
40Georgia~40K0.88×
41Virginia~30K0.87×
42Connecticut~10K0.87×
43Florida~80K0.86×
44Rhode Island~3K0.83×
45Massachusetts~20K0.82×
46Delaware~3K0.81×
47New Jersey~30K0.79×
48New York~60K0.77×
49Maryland~20K0.76×
50Washington, District of Columbia~3K0.71×
Fig. 06

Affinity by region

Affinity by region — American Sniper, United States
0.71×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Sniper audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Sniper audience
#·InterestCategoryAffinity×
01War on TerrorPolitics & Society12.06×
02InceptionMovies & TV7.84×
03Mark WahlbergMovies & TV5.91×
04Baltimore OriolesSports5.17×
05Weather forecastingHome & Garden4.92×
06MonstersMovies & TV4.87×
07Bradley CooperMovies & TV4.80×
08Sylvester StalloneMovies & TV4.78×
09Atlanta BravesSports4.24×
10Self-defenseSports3.73×
11FedExBusiness & Career3.68×
12Renewable energyBusiness & Career3.33×
13Discount TireShopping3.18×
14Solar energyHome & Garden3.17×
15Chuck NorrisMovies & TV2.71×
16SubwayFood & Beverages2.53×
17Mortgage loansBusiness & Career2.42×
18Pizza HutFood & Beverages2.25×
19BarbecueFood & Beverages1.64×
20PinterestInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Sniper audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Sniper audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.93×
Convenience OrientationPREMIUM2.03×
Risk AppetiteTHRILL1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Sniper audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.68×
CreativityOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Sniper have in United States?

American Sniper has an estimated audience of 1,178,117 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Sniper viewers?

43.5% of American Sniper fans are female, 56.5% are male, with an average age of 29.5 years.

03

Which brands do American Sniper fans like most?

American Sniper fans show strongest brand affinity for FedEx (3.68×), Weather forecasting (4.92×), and Subway (2.53×) over the country average.

04

Where do American Sniper fans live in United States?

American Sniper fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do American Sniper fans also like?

Beyond American Sniper itself, the audience over-indexes on Weather forecasting (4.92×), Subway (2.53×), Mortgage loans (2.42×), and Mark Wahlberg (5.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Sniper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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