American Sniper Audience in United States

Demographics of American Sniper fans

Audience persona

The typical American Sniper fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Alaska.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See American Sniper audiences in other countries

• American Sniper — Germany
• American Sniper — United Kingdom
• American Sniper — France
• American Sniper — Italy
• American Sniper — Spain
• American Sniper — Brazil
• American Sniper — Japan
• American Sniper — South Korea
• American Sniper — India

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Frequently asked questions

How many fans does American Sniper have in United States?

American Sniper has an estimated audience of 1,313,510 people in United States, concentrated in California and Texas.

What is the gender split and age of American Sniper fans?

43.5% of American Sniper fans are female, 56.5% are male, with an average age of 29.5 years.

Which brands do American Sniper fans like most?

American Sniper fans show strongest brand affinity for Alaska (2.2×), Urban Outfitters (2.24×), and Nebraska (3.18×) over the country average.

Where do American Sniper fans live in United States?

American Sniper fans in United States are most concentrated in California (reach 157,094), Texas (reach 139,159), and Florida (reach 77,927). These three regions account for the largest share of the active audience.

What other brands do American Sniper fans also like?

Beyond American Sniper itself, the audience over-indexes on Urban Outfitters (2.24×), Nebraska (3.18×), Minnesota (1.84×), and Grinch (3.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Sniper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.