American Sniper Audience in United States

American Sniper has an estimated audience of 1,313,510 people in United States. 43.5% are female, 56.5% are male, average age 29.5. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Microblogging, Capital One.

The average American Sniper fan in United States is 29.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (11.01× the country average). Demographically, the American Sniper audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of American Sniper fans

Demographic split for American Sniper audience in United States
MetricValue
Female43.5%
Male56.5%
Average age29.5
Estimated audience size1,313,510

Audience persona

The typical American Sniper fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for American Sniper in United States
RegionReachAffinity
California157,0941.09×
Texas139,1591.23×
Florida77,9270.88×
New York58,6680.8×
Illinois41,7850.95×
Pennsylvania41,6150.94×
Ohio40,6721.01×
North Carolina40,4851.02×
Georgia37,4280.92×
Michigan31,6780.92×
Arizona30,0761.12×
Virginia28,3060.88×
Tennessee27,7581.05×
New Jersey27,3330.82×
Indiana25,9421.08×
Washington25,3380.96×
Missouri22,2591.05×
Colorado22,2141.07×
Massachusetts21,7740.84×
Wisconsin19,8241×
South Carolina19,2290.97×
Kentucky18,9621.15×
Alabama18,1080.99×
Minnesota18,0220.96×
Oklahoma17,6261.21×
Maryland17,5230.78×
Louisiana16,7120.99×
Utah14,7611.25×
Oregon14,1360.94×
Nevada12,4140.98×
Iowa12,3111.14×
Arkansas11,8211.09×
Connecticut11,4290.87×
Kansas11,2841.09×
Mississippi11,0391.02×
Idaho8,1881.24×
New Mexico7,4991.14×
West Virginia7,1021.16×
Nebraska7,0751.07×
Hawaii5,1710.92×
New Hampshire4,5190.87×
Montana4,4711.23×
Maine4,0150.85×
South Dakota3,4901.15×
Rhode Island3,2010.77×
North Dakota3,0891.14×
Washington, District of Columbia2,7750.7×
Alaska2,7690.99×
Delaware2,6210.72×
Wyoming2,2851.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Sniper audience
BrandAffinityCategory
Autism Awareness11.01×Health
Diabetes mellitus awareness7.44×Health
Singer-songwriter3.77×Music & Radio
Microblogging7.73×Technology & Electronics
Capital One3.12×Business & Career
Circle K5.37×Shopping
Houston Astros6.39×Sports
Fox News Channel2.19×Movies & TV
Aaron Rodgers4.71×Sports
Google Maps2.82×Internet & Social Media
Ben Stiller9.51×Movies & TV
Twin Peaks5.79×Movies & TV
Income tax7.97×Business & Career
Beetlejuice3.12×Movies & TV
Bruce Willis4.64×Movies & TV
CarGurus3.5×Cars & Mobility
Self-defense4.46×Sports
Superman1.59×Movies & TV
Kia Sportage12.06×Cars & Mobility
DeviantArt3.9×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Sniper audience
TraitClusterScore
PatriotismCONSERVATISM2.85
Risk AppetiteTHRILL2.29
IndividualismJOY1.33
DIY MentalityTHRILL1.29
Need for SecurityCONSERVATISM1.28
TraditionCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for American Sniper
CountryShare
United States35.6%
Brazil7.8%
Italy7.3%

See American Sniper audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does American Sniper have in United States?

American Sniper has an estimated audience of 1,313,510 people in United States, concentrated in California and Texas.

What is the gender split and age of American Sniper fans?

43.5% of American Sniper fans are female, 56.5% are male, with an average age of 29.5 years.

Which brands do American Sniper fans like most?

American Sniper fans show strongest brand affinity for Autism Awareness (11.01×), Diabetes mellitus awareness (7.44×), and Singer-songwriter (3.77×) over the country average.

Where do American Sniper fans live in United States?

American Sniper fans in United States are most concentrated in California (reach 157,094), Texas (reach 139,159), and Florida (reach 77,927). These three regions account for the largest share of the active audience.

What other brands do American Sniper fans also like?

Beyond American Sniper itself, the audience over-indexes on Diabetes mellitus awareness (7.44×), Singer-songwriter (3.77×), Microblogging (7.73×), and Capital One (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Sniper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.