Americans for Prosperity Audience in United States

Americans for Prosperity logo

Americans for Prosperity has an estimated audience of 1,021,325 people in United States. 40.4% are female, 59.6% are male, average age 52.8. Top regions: California, Florida, Texas. Top brand affinities: JDSU, Urban Outfitters, Israel, Grammarly, Pillow.

The average Americans for Prosperity fan in United States is 52.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include JDSU, Urban Outfitters, Israel, with strongest over-indexing on JDSU (3.85× the country average). Demographically, the Americans for Prosperity audience skews more male with an average age of 52.8, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of Americans for Prosperity fans

Demographic split for Americans for Prosperity audience in United States
MetricValue
Female40.4%
Male59.6%
Average age52.8
Estimated audience size1,021,325

Audience persona

The typical Americans for Prosperity fan in United States is more male, around 52.8 years old, with strong Patriotism tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Americans for Prosperity in United States
RegionReachAffinity
California102,8550.92×
Florida66,3300.96×
Texas64,7340.74×
New York62,2131.09×
Pennsylvania38,0321.11×
Ohio37,1131.18×
Virginia35,9831.45×
Illinois29,1140.86×
Georgia27,2820.87×
North Carolina25,9970.85×
Michigan23,7510.89×
New Jersey21,9890.85×
Wisconsin21,0581.37×
Maryland18,6761.06×
Massachusetts17,2540.86×
Tennessee16,9990.83×
Arizona16,9650.81×
Washington16,5410.81×
Missouri14,8320.9×
Indiana14,0270.75×
Washington, District of Columbia13,5494.41×
Colorado13,5320.84×
Minnesota13,2120.9×
South Carolina13,2050.86×
Kentucky12,0340.94×
Louisiana10,9560.83×
Connecticut9,8730.96×
Oklahoma9,7280.86×
Alabama9,6980.68×
Nevada9,0890.92×
Kansas8,8241.1×
Oregon8,4560.72×
Iowa8,1510.97×
Arkansas7,4460.88×
Utah6,4460.7×
Mississippi5,8170.69×
Montana5,0161.77×
Nebraska4,5550.89×
New Mexico4,5310.88×
New Hampshire4,1701.04×
West Virginia3,9760.84×
Alaska3,4351.57×
Idaho3,4020.66×
Hawaii2,8700.65×
Maine2,7370.75×
Rhode Island2,6980.83×
Wyoming2,2421.48×
South Dakota2,1730.92×
Delaware1,9620.7×
Vermont1,5760.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Americans for Prosperity audience
BrandAffinityCategory
JDSU3.85×Business & Career
Urban Outfitters2.18×Shopping
Israel1.61×Travel & Leisure
Grammarly3.55×Business & Career
Pillow1.63×Home & Garden
Houston County, Georgia21.47×Travel & Leisure
Noodle (Gorillaz)2.59×Music & Radio
Final Fantasy VII (Famicom)10.11×Games
Grinch2.89×Movies & TV
Enfamil3.86×Kids & Family
Home staging2.83×Home & Garden
Maracaibo5.94×Travel & Leisure
Vocal harmony2.32×Music & Radio
Wok3.26×Food & Beverages
Governor of Michigan3.67×Politics & Society
Goop2.62×Internet & Social Media
Northrop Grumman2.84×Business & Career
NBC10 Philadelphia3.55×Movies & TV
Google Home2.55×Technology & Electronics
Cryptic crossword5.96×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Americans for Prosperity audience
TraitClusterScore
PatriotismCONSERVATISM2.7
SustainabilityBALANCE1.75
IndividualismJOY1.75
SpiritualityBALANCE1.62
TraditionCONSERVATISM1.37
Need for SecurityCONSERVATISM1.27

Worldwide distribution

Worldwide audience distribution share by country for Americans for Prosperity
CountryShare
United States79.0%
Germany14.4%
Italy3.9%

See Americans for Prosperity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Americans for Prosperity have in United States?

Americans for Prosperity has an estimated audience of 1,021,325 people in United States, concentrated in California and Florida.

What is the gender split and age of Americans for Prosperity fans?

40.4% of Americans for Prosperity fans are female, 59.6% are male, with an average age of 52.8 years.

Which brands do Americans for Prosperity fans like most?

Americans for Prosperity fans show strongest brand affinity for JDSU (3.85×), Urban Outfitters (2.18×), and Israel (1.61×) over the country average.

Where do Americans for Prosperity fans live in United States?

Americans for Prosperity fans in United States are most concentrated in California (reach 102,855), Florida (reach 66,330), and Texas (reach 64,734). These three regions account for the largest share of the active audience.

What other brands do Americans for Prosperity fans also like?

Beyond Americans for Prosperity itself, the audience over-indexes on Urban Outfitters (2.18×), Israel (1.61×), Grammarly (3.55×), and Pillow (1.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Americans for Prosperity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.