Anderson Paak Audience in United States

Anderson Paak logo

Anderson Paak has an estimated audience of 1,042,217 people in United States. 54.9% are female, 45.1% are male, average age 30.1. Top regions: California, Texas, New York. Top brand affinities: Anderson Paak, Aubrey Plaza, Freddie Gibbs, Tyler, The Creator, Wind turbine.

The average Anderson Paak fan in United States is 30.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Anderson Paak, Aubrey Plaza, Freddie Gibbs, with strongest over-indexing on Anderson Paak (20.23× the country average). Demographically, the Anderson Paak audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Anderson Paak fans

Demographic split for Anderson Paak audience in United States
MetricValue
Female54.9%
Male45.1%
Average age30.1
Estimated audience size1,042,217

Audience persona

The typical Anderson Paak fan in United States is balanced, around 30.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Anderson Paak.

Top regions in United States

Top regions ranked by reach for Anderson Paak in United States
RegionReachAffinity
California268,9312.35×
Texas93,1541.04×
New York87,7751.51×
Florida65,2890.93×
Georgia59,2551.85×
Illinois45,4661.31×
Pennsylvania39,7581.13×
Maryland35,1031.96×
North Carolina34,8291.11×
Virginia33,4841.32×
Michigan32,6551.2×
New Jersey30,6951.16×
Washington29,9151.43×
Ohio27,4070.85×
Arizona26,2281.23×
Colorado23,6761.44×
Louisiana22,0751.64×
Tennessee20,2890.97×
Massachusetts19,6810.96×
Oregon18,4191.54×
Nevada17,6261.75×
South Carolina14,9480.95×
Indiana14,0420.74×
Alabama13,8700.95×
Missouri13,3570.8×
Connecticut10,9531.05×
Minnesota10,5660.71×
Wisconsin10,5590.67×
Kentucky8,9110.68×
Oklahoma8,1000.7×
Mississippi7,9410.92×
Washington, District of Columbia6,7092.14×
Arkansas6,3740.74×
Utah5,8940.63×
Hawaii5,5681.24×
Kansas5,2990.65×
Iowa4,1910.49×
New Mexico3,6650.7×
Delaware3,3741.17×
Rhode Island2,9760.9×
Nebraska2,8540.55×
Idaho2,8350.54×
New Hampshire2,3640.58×
West Virginia2,2850.47×
Maine2,1200.57×
Montana1,5300.53×
Alaska1,3390.6×
Vermont1,2240.67×
South Dakota8500.35×
North Dakota6950.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anderson Paak audience
BrandAffinityCategory
Anderson Paak20.23×Music & Radio
Aubrey Plaza7.49×Movies & TV
Freddie Gibbs20.33×Music & Radio
Tyler, The Creator7.01×Music & Radio
Wind turbine4.25×Home & Garden
Computer processors4.05×Technology & Electronics
VOO4.01×Technology & Electronics
Vince Staples17.09×Music & Radio
Yelawolf18.67×Music & Radio
Hailee Steinfeld3.5×Movies & TV
Da Nang12.79×Travel & Leisure
Real estate development2.9×Business & Career
Tinashe14.27×Movies & TV
Ho Chi Minh City8.66×Travel & Leisure
PartyNextDoor11.77×Music & Radio
City Gear13.9×Shopping
Rain Man11.9×Movies & TV
D'Angelo4.94×Music & Radio
Hanoi8.06×Travel & Leisure
Underground hip hop2.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anderson Paak audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Early Adopter MentalityPOWER1.7
ExtroversionTHRILL1.31
Urban LifestyleOPEN1.28
Family OrientationCONSERVATISM1.28
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Anderson Paak
CountryShare
United States65.3%
United Kingdom4.9%
Canada4.8%

See Anderson Paak audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Anderson Paak have in United States?

Anderson Paak has an estimated audience of 1,042,217 people in United States, concentrated in California and Texas.

What is the gender split and age of Anderson Paak fans?

54.9% of Anderson Paak fans are female, 45.1% are male, with an average age of 30.1 years.

Which brands do Anderson Paak fans like most?

Anderson Paak fans show strongest brand affinity for Anderson Paak (20.23×), Aubrey Plaza (7.49×), and Freddie Gibbs (20.33×) over the country average.

Where do Anderson Paak fans live in United States?

Anderson Paak fans in United States are most concentrated in California (reach 268,931), Texas (reach 93,154), and New York (reach 87,775). These three regions account for the largest share of the active audience.

What other brands do Anderson Paak fans also like?

Beyond Anderson Paak itself, the audience over-indexes on Aubrey Plaza (7.49×), Freddie Gibbs (20.33×), Tyler, The Creator (7.01×), and Wind turbine (4.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anderson Paak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.