Rascasse Audience Intelligence

AON Target Market in United States

A data profile of the people who buy, follow and care about AON in United States — modelled from more than twelve digital signal sources. AON has an estimated audience of 258,447 people in United States.

#39among Insurances in United States#5400among Brand in United States#3174in Business & Career

The average AON fan in United States is 41.2 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Business software, Tori Spelling, B2B, with strongest over-indexing on Business software (41.65× the country average).

Demographically, the AON audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical AON fan in United States is balanced, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Business software.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the AON profile in United States.

Audience size
258K
in United States
Gender
46.7%♀
53.3% male
Age
41.2
average years
Country rank
#52002
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of AON

46.7% are female, 53.3% are male, average age 41.2.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for AON audience in United States
MetricValue
Female46.7%
Male53.3%
Average age41.2
Estimated audience size258,447
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the AON audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

8.0%

of the worldwide AON audience comes from United States.

Worldwide audience distribution share by country for AON
CountryShare
Italy19.3%
France16.8%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the AON audience in United States is strongest.

Fig. 05

Top regions by affinity

AON customers by region in United States
#RegionReachAffinity×
01Illinois~30K2.95×
02Washington, District of Columbia~2K2.23×
03New York~30K2.13×
04Connecticut~5K1.88×
05New Jersey~10K1.70×
06Massachusetts~8K1.56×
07Minnesota~6K1.50×
08Georgia~10K1.33×
09Pennsylvania~10K1.31×
10Vermont<1K1.24×
11Virginia~7K1.13×
12Missouri~5K1.12×
13Texas~20K1.11×
14Florida~20K1.11×
15California~30K1.08×
16Colorado~4K1.05×
17Maryland~5K1.04×
18Wisconsin~4K1.04×
19Rhode Island<1K1.01×
20Indiana~5K0.98×
21North Carolina~7K0.94×
22New Hampshire<1K0.94×
23Ohio~7K0.93×
24Maine<1K0.92×
25Delaware<1K0.92×
26South Carolina~3K0.91×
27Arkansas~2K0.91×
28Tennessee~5K0.89×
29Iowa~2K0.85×
30Hawaii<1K0.85×
31Oklahoma~2K0.84×
32Michigan~6K0.83×
33Nebraska~1K0.82×
34Kansas~2K0.81×
35Washington~4K0.79×
36Montana<1K0.77×
37Arizona~4K0.76×
38Alaska<1K0.74×
39South Dakota<1K0.73×
40North Dakota<1K0.73×
41Kentucky~2K0.72×
42Louisiana~2K0.71×
43Utah~2K0.70×
44Oregon~2K0.68×
45Nevada~2K0.68×
46Alabama~2K0.67×
47Idaho<1K0.67×
48West Virginia<1K0.67×
49Mississippi~1K0.63×
50New Mexico<1K0.62×
Fig. 06

Affinity by region

Affinity by region — AON, United States
0.62×1.00×2.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the AON audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for AON audience
#·InterestCategoryAffinity×
01B2BBusiness & Career73.30×
02Media MarktShopping48.89×
03Business softwareBusiness & Career41.65×
04Tori SpellingMovies & TV26.17×
05Gold as an investmentBusiness & Career13.98×
06WordPressTechnology & Electronics8.37×
07Taron EgertonMovies & TV7.26×
08John GoodmanMovies & TV7.06×
09Software as a serviceTechnology & Electronics6.78×
10Josh DuhamelFashion & Accessoires6.78×
11Risk managementBusiness & Career3.49×
12Affiliate marketingBusiness & Career3.24×
13Master of Business AdministrationBusiness & Career3.07×
14NASDAQBusiness & Career2.78×
15InnovationBusiness & Career2.23×
16GameStopGames2.22×
17Financial servicesBusiness & Career1.88×
18United Parcel ServiceBusiness & Career1.86×
19Subscription business modelShopping1.79×
20InsuranceBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the AON audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by AON audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.75×
Career OrientationPOWER1.71×
Quality AwarenessPREMIUM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by AON audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
Pet OwnershipJOY0.85×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is AON's target market in United States?

AON's target market in United States covers an estimated 258,447 people, concentrated in New York and California.

02

What is the gender split and age of AON customers?

46.7% of the AON audience are female, 53.3% are male, with an average age of 41.2 years.

03

Which brands do AON fans like most?

AON fans show strongest brand affinity for Business software (41.65×), Tori Spelling (26.17×), and B2B (73.3×) over the country average.

04

Where do AON fans live in United States?

AON fans in United States are most concentrated in New York (reach ~30K), California (reach ~30K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do AON fans also like?

Beyond AON itself, the audience over-indexes on Tori Spelling (26.17×), B2B (73.3×), Risk management (3.49×), and WordPress (8.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See AON audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for AON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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