AON Audience in United States

AON has an estimated audience of 268,778 people in United States. 47.8% are female, 52.2% are male, average age 44.0. Top regions: California, New York, Illinois. Top brand affinities: Business software, Autism Awareness, Diabetes mellitus awareness, B2B, Singer-songwriter.

The average AON fan in United States is 44.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Business software, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Business software (25.13× the country average). Demographically, the AON audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of AON fans

Demographic split for AON audience in United States
MetricValue
Female47.8%
Male52.2%
Average age44.0
Estimated audience size268,778

Audience persona

The typical AON fan in United States is balanced, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Business software.

Top regions in United States

Top regions ranked by reach for AON in United States
RegionReachAffinity
California33,1501.12×
New York31,1192.07×
Illinois28,4863.18×
Texas26,3161.14×
Florida20,5061.13×
Pennsylvania12,3461.36×
New Jersey11,8601.73×
Georgia11,4461.38×
Massachusetts8,8471.67×
Ohio7,9840.96×
North Carolina7,6970.95×
Virginia7,6711.17×
Minnesota6,0291.57×
Michigan5,8540.83×
Connecticut5,2821.96×
Indiana4,8510.99×
Maryland4,7641.03×
Missouri4,7221.09×
Tennessee4,6920.87×
Colorado4,5201.07×
Washington4,2540.79×
Wisconsin4,0631×
Arizona3,9030.71×
South Carolina3,7170.92×
Alabama2,3860.64×
Oklahoma2,3730.79×
Kentucky2,1930.65×
Louisiana2,1320.62×
Arkansas2,0330.92×
Oregon2,0040.65×
Washington, District of Columbia1,9282.39×
Iowa1,7470.79×
Nevada1,6590.64×
Kansas1,6290.77×
Utah1,5940.66×
Mississippi1,1090.5×
Nebraska1,0330.77×
New Hampshire9480.9×
Hawaii9080.79×
Maine8600.89×
Rhode Island8320.97×
Idaho7410.55×
Delaware6460.87×
West Virginia6300.5×
New Mexico6120.45×
Vermont5721.21×
Montana4370.59×
South Dakota3090.5×
Alaska2510.44×
North Dakota2500.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for AON audience
BrandAffinityCategory
Business software25.13×Business & Career
Autism Awareness6.79×Health
Diabetes mellitus awareness4.63×Health
B2B52.51×Business & Career
Singer-songwriter2.34×Music & Radio
Planet Fitness2.28×Sports
Kia Sportage11.96×Cars & Mobility
Microblogging4.76×Technology & Electronics
Tori Spelling12.11×Movies & TV
LinkedIn1.67×Internet & Social Media
Diaper bag2.76×Kids & Family
Income tax4.98×Business & Career
MSN1.63×News
GameStop2.35×Games
Financial services1.75×Business & Career
Staples (Canada)2.05×Business & Career
Hobby Lobby1.52×Home & Garden
Best Buy1.54×Shopping
John Goodman5.97×Movies & TV
Metaphysics2.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by AON audience
TraitClusterScore
Quality AwarenessPREMIUM1.59
Convenience OrientationPREMIUM1.43
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.38
Design AffinityPREMIUM1.26
Family OrientationCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for AON
CountryShare
Italy19.7%
France17.2%
United States7.9%

See AON audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does AON have in United States?

AON has an estimated audience of 268,778 people in United States, concentrated in California and New York.

What is the gender split and age of AON fans?

47.8% of AON fans are female, 52.2% are male, with an average age of 44.0 years.

Which brands do AON fans like most?

AON fans show strongest brand affinity for Business software (25.13×), Autism Awareness (6.79×), and Diabetes mellitus awareness (4.63×) over the country average.

Where do AON fans live in United States?

AON fans in United States are most concentrated in California (reach 33,150), New York (reach 31,119), and Illinois (reach 28,486). These three regions account for the largest share of the active audience.

What other brands do AON fans also like?

Beyond AON itself, the audience over-indexes on Autism Awareness (6.79×), Diabetes mellitus awareness (4.63×), B2B (52.51×), and Singer-songwriter (2.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for AON. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.