Atlantic 10 Conference Audience in United States
Atlantic 10 Conference has an estimated audience of 799,881 people in United States. 52.2% are female, 47.8% are male, average age 41.2. Top brand affinities: Alaska, Israel, Home construction, Natural rubber, Jeep Wagoneer.
Top brand affinities include Alaska, Israel, Home construction, with strongest over-indexing on Alaska (2.54× the country average). Demographically, the Atlantic 10 Conference audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Community Orientation.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of Atlantic 10 Conference fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.2 |
| Estimated audience size | 799,881 |
Audience persona
The typical Atlantic 10 Conference fan in United States is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.54× | Travel & Leisure |
| Israel | 2.38× | Travel & Leisure |
| Home construction | 1.52× | Home & Garden |
| Natural rubber | 1.82× | Cars & Mobility |
| Jeep Wagoneer | 4.61× | Cars & Mobility |
| Nebraska | 2.02× | Travel & Leisure |
| edureka | 26.24× | Business & Career |
| Urban horticulture | 2.33× | Home & Garden |
| Mangaka | 2.72× | Literature |
| Mothercare | 2.04× | Kids & Family |
| Jonathan Davis | 5.94× | Music & Radio |
| Viator | 3.23× | Travel & Leisure |
| Jesse Plemons | 1.84× | Movies & TV |
| Sinaloa | 1.82× | Travel & Leisure |
| Necktie | 2.45× | Fashion & Accessoires |
| Home staging | 2.39× | Home & Garden |
| Business English | 2.58× | Business & Career |
| Google Analytics | 2.19× | Internet & Social Media |
| Cam Ward | 1.69× | Sports |
| Nebraska Cornhuskers football | 1.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.53 |
| Community Orientation | OPEN | 1.47 |
| Patriotism | CONSERVATISM | 1.34 |
| Design Affinity | PREMIUM | 1.32 |
| Career Orientation | POWER | 1.3 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.3% |
| Philippines | 0.2% |
| Germany | 0.2% |
See Atlantic 10 Conference audiences in other countries
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
How to read this data
Audience size is the estimated number of people in United States who actively search for Atlantic 10 Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.