A data profile of the people who buy, follow and care about Atonement (novel) in United States — modelled from more than twelve digital signal sources. Atonement (novel) has an estimated audience of 1,262,774 people in United States.
The average Atonement (novel) fan in United States is 44.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include New York Post, Barnes & Noble, Politico, with strongest over-indexing on New York Post (5.53× the country average).
Demographically, the Atonement (novel) audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Atonement (novel) fan in United States is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for New York Post.
The key figures that characterise the Atonement (novel) profile in United States.
61.7% are female, 38.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.6 |
| Estimated audience size | 1,262,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 6% | |
| 30-39 | 5% | |
| 40-49 | 8% | |
| 50+ | 54% |
of the worldwide Atonement (novel) audience comes from United States.
| Country | Share |
|---|---|
| India | 39.6% |
| United States | 12.9% |
| United Kingdom | 6.8% |
Where the Atonement (novel) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~5K | 1.19× | |
| 02 | Washington | ~30K | 1.17× | |
| 03 | Idaho | ~7K | 1.17× | |
| 04 | Alaska | ~3K | 1.14× | |
| 05 | Illinois | ~50K | 1.12× | |
| 06 | Utah | ~10K | 1.12× | |
| 07 | Massachusetts | ~30K | 1.11× | |
| 08 | Oregon | ~20K | 1.11× | |
| 09 | Vermont | ~2K | 1.10× | |
| 10 | Virginia | ~30K | 1.08× | |
| 11 | Arizona | ~30K | 1.08× | |
| 12 | Montana | ~4K | 1.08× | |
| 13 | New York | ~80K | 1.06× | |
| 14 | Minnesota | ~20K | 1.05× | |
| 15 | Maine | ~5K | 1.05× | |
| 16 | Georgia | ~40K | 1.03× | |
| 17 | Alabama | ~20K | 1.03× | |
| 18 | Arkansas | ~10K | 1.03× | |
| 19 | Texas | ~100K | 1.02× | |
| 20 | North Carolina | ~40K | 1.02× | |
| 21 | Tennessee | ~30K | 1.02× | |
| 22 | Maryland | ~20K | 1.01× | |
| 23 | Missouri | ~20K | 1.01× | |
| 24 | Hawaii | ~6K | 1.01× | |
| 25 | Colorado | ~20K | 1.00× | |
| 26 | Oklahoma | ~10K | 1.00× | |
| 27 | California | ~100K | 0.99× | |
| 28 | Ohio | ~40K | 0.99× | |
| 29 | Connecticut | ~10K | 0.98× | |
| 30 | Mississippi | ~10K | 0.98× | |
| 31 | New Hampshire | ~5K | 0.98× | |
| 32 | Kentucky | ~20K | 0.97× | |
| 33 | Pennsylvania | ~40K | 0.96× | |
| 34 | Indiana | ~20K | 0.96× | |
| 35 | South Carolina | ~20K | 0.96× | |
| 36 | Louisiana | ~20K | 0.96× | |
| 37 | Kansas | ~10K | 0.96× | |
| 38 | Rhode Island | ~4K | 0.96× | |
| 39 | Wisconsin | ~20K | 0.95× | |
| 40 | North Dakota | ~2K | 0.94× | |
| 41 | Michigan | ~30K | 0.93× | |
| 42 | Nebraska | ~6K | 0.92× | |
| 43 | South Dakota | ~3K | 0.91× | |
| 44 | Florida | ~80K | 0.90× | |
| 45 | New Jersey | ~30K | 0.89× | |
| 46 | New Mexico | ~6K | 0.89× | |
| 47 | Iowa | ~9K | 0.88× | |
| 48 | West Virginia | ~5K | 0.88× | |
| 49 | Delaware | ~3K | 0.85× | |
| 50 | Nevada | ~10K | 0.83× |
The strongest cross-interests of the Atonement (novel) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barnes & Noble | Literature | 5.95× | ||
| 02 | Psychological horror | Health | 5.79× | ||
| 03 | Emma Roberts | Movies & TV | 5.64× | ||
| 04 | New York Post | News | 5.53× | ||
| 05 | Politico | Politics & Society | 4.31× | ||
| 06 | Consumer Cellular | Technology & Electronics | 2.77× | ||
| 07 | AMC Theatres | Movies & TV | 2.59× | ||
| 08 | Andrew Garfield | Movies & TV | 2.48× | ||
| 09 | Genderqueer | Politics & Society | 2.23× | ||
| 10 | Consumer Reports | Business & Career | 2.03× | ||
| 11 | Maine Coon | Pets & Animals | 2.00× | ||
| 12 | AMC (TV channel) | Movies & TV | 1.92× | ||
| 13 | Sherwin-Williams | Business & Career | 1.71× | ||
| 14 | Dillard's | Fashion & Accessoires | 1.62× | ||
| 15 | Kirkland's | Home & Garden | 1.62× | ||
| 16 | Rite Aid | Shopping | 1.61× | ||
| 17 | Handmade Gifts | Kids & Family | 1.56× | ||
| 18 | J. C. Penney | Shopping | 1.55× | ||
| 19 | Yahoo! | Internet & Social Media | 1.52× | ||
| 20 | Wegmans | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.27× |
Atonement (novel) has an estimated audience of 1,262,774 people in United States, concentrated in California and Texas.
61.7% of Atonement (novel) fans are female, 38.3% are male, with an average age of 44.6 years.
Atonement (novel) fans show strongest brand affinity for New York Post (5.53×), Barnes & Noble (5.95×), and Politico (4.31×) over the country average.
Atonement (novel) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Atonement (novel) itself, the audience over-indexes on Barnes & Noble (5.95×), Politico (4.31×), Psychological horror (5.79×), and Emma Roberts (5.64×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Atonement (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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