Australia.com Audience in United States
Australia.com has an estimated audience of 378,068 people in United States. 58.9% are female, 41.1% are male, average age 41.9. Top regions: California, New York, Texas. Top brand affinities: Stamp collecting, Mount Kilimanjaro, Natural rubber, OpenJDK, Kendra Scott.
The average Australia.com fan in United States is 41.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Stamp collecting, Mount Kilimanjaro, Natural rubber, with strongest over-indexing on Stamp collecting (20× the country average). Demographically, the Australia.com audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Australia.com fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 41.9 |
| Estimated audience size | 378,068 |
Audience persona
The typical Australia.com fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Stamp collecting.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,521 | 0.97× |
| New York | 36,765 | 1.74× |
| Texas | 31,689 | 0.97× |
| Florida | 30,820 | 1.2× |
| Pennsylvania | 25,406 | 2× |
| Georgia | 19,988 | 1.72× |
| North Carolina | 13,842 | 1.22× |
| New Jersey | 13,116 | 1.36× |
| Illinois | 11,283 | 0.9× |
| Virginia | 9,888 | 1.07× |
| Maryland | 8,459 | 1.3× |
| Tennessee | 8,147 | 1.07× |
| Missouri | 7,950 | 1.3× |
| Louisiana | 7,911 | 1.62× |
| South Carolina | 7,077 | 1.24× |
| Ohio | 6,791 | 0.58× |
| Washington | 5,632 | 0.74× |
| Wisconsin | 5,219 | 0.92× |
| Massachusetts | 5,059 | 0.68× |
| Michigan | 5,045 | 0.51× |
| Alabama | 4,157 | 0.79× |
| Arizona | 3,866 | 0.5× |
| Indiana | 3,612 | 0.52× |
| Kentucky | 3,436 | 0.72× |
| Hawaii | 3,135 | 1.93× |
| Arkansas | 2,805 | 0.9× |
| Nevada | 2,749 | 0.75× |
| Colorado | 2,678 | 0.45× |
| Mississippi | 2,583 | 0.83× |
| Minnesota | 2,421 | 0.45× |
| Washington, District of Columbia | 2,316 | 2.04× |
| Connecticut | 2,291 | 0.6× |
| Oregon | 1,684 | 0.39× |
| Oklahoma | 1,496 | 0.36× |
| West Virginia | 1,422 | 0.81× |
| Alaska | 1,419 | 1.75× |
| Iowa | 1,350 | 0.43× |
| Kansas | 1,313 | 0.44× |
| Idaho | 1,313 | 0.69× |
| Montana | 1,237 | 1.18× |
| North Dakota | 1,189 | 1.53× |
| New Hampshire | 1,171 | 0.79× |
| Wyoming | 1,150 | 2.05× |
| Nebraska | 1,147 | 0.6× |
| New Mexico | 1,141 | 0.6× |
| Rhode Island | 1,131 | 0.94× |
| Maine | 1,130 | 0.83× |
| Utah | 1,116 | 0.33× |
| Vermont | 1,112 | 1.68× |
| Delaware | 1,013 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stamp collecting | 20× | Home & Garden |
| Mount Kilimanjaro | 20× | Travel & Leisure |
| Natural rubber | 2.33× | Cars & Mobility |
| OpenJDK | 22.8× | |
| Kendra Scott | 2.92× | Fashion & Accessoires |
| Whataburger | 1.59× | Food & Beverages |
| Google Photos | 2.04× | Technology & Electronics |
| Nationality | 1.71× | Politics & Society |
| Israel | 1.64× | Travel & Leisure |
| Jorge Salinas | 12.76× | Movies & TV |
| Pillow | 1.58× | Home & Garden |
| Embroidery Library | 11.01× | Home & Garden |
| Unique Gifts | 1.56× | Shopping |
| Voter registration | 3.14× | Politics & Society |
| 3D printing | 1.63× | Technology & Electronics |
| Cincinnati Bearcats | 6.53× | Sports |
| Charlamagne Tha God | 5.65× | Movies & TV |
| Eliad Cohen | 21.33× | Movies & TV |
| Home staging | 2.75× | Home & Garden |
| Nebraska Cornhuskers football | 1.8× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.35 |
| Risk Appetite | THRILL | 1.81 |
| Travelling | THRILL | 1.7 |
| Luxury Orientation | PREMIUM | 1.64 |
| Pet Ownership | JOY | 1.46 |
| Individualism | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.6% |
| Japan | 26.1% |
| Australia | 2.9% |
See Australia.com audiences in other countries
More Travel & Leisure audiences in United States
Frequently asked questions
How many fans does Australia.com have in United States?
Australia.com has an estimated audience of 378,068 people in United States, concentrated in California and New York.
What is the gender split and age of Australia.com fans?
58.9% of Australia.com fans are female, 41.1% are male, with an average age of 41.9 years.
Which brands do Australia.com fans like most?
Australia.com fans show strongest brand affinity for Stamp collecting (20×), Mount Kilimanjaro (20×), and Natural rubber (2.33×) over the country average.
Where do Australia.com fans live in United States?
Australia.com fans in United States are most concentrated in California (reach 40,521), New York (reach 36,765), and Texas (reach 31,689). These three regions account for the largest share of the active audience.
What other brands do Australia.com fans also like?
Beyond Australia.com itself, the audience over-indexes on Mount Kilimanjaro (20×), Natural rubber (2.33×), OpenJDK (22.8×), and Kendra Scott (2.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Australia.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.