Barbara Walters Audience in United States

Barbara Walters logo

Barbara Walters has an estimated audience of 2,194,608 people in United States. 69.8% are female, 30.2% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Mathcore, Google Home, Urban Outfitters, Jingoism.

The average Barbara Walters fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Mathcore, Google Home, with strongest over-indexing on Lulu 黃路梓茵 (11.39× the country average). Demographically, the Barbara Walters audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Barbara Walters fans

Demographic split for Barbara Walters audience in United States
MetricValue
Female69.8%
Male30.2%
Average age41.4
Estimated audience size2,194,608

Audience persona

The typical Barbara Walters fan in United States is more female, around 41.4 years old, with strong Risk Appetite tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Barbara Walters in United States
RegionReachAffinity
California231,8240.96×
Texas179,4080.95×
Florida148,2571×
New York139,4391.14×
Illinois95,3061.3×
Pennsylvania86,6601.17×
North Carolina74,7091.13×
Georgia73,6231.09×
Ohio73,2811.08×
Michigan67,3511.17×
New Jersey64,8571.16×
Virginia55,9651.05×
Massachusetts50,6571.17×
Tennessee46,2821.05×
Arizona45,0541.01×
Washington42,1700.96×
Indiana41,4741.03×
Maryland41,3991.1×
Missouri39,1581.11×
Wisconsin37,8721.15×
Minnesota34,6901.1×
Alabama33,1031.08×
South Carolina32,9491×
Colorado31,5050.91×
Kentucky28,0511.02×
Louisiana26,1360.92×
Oklahoma25,5381.05×
Connecticut24,9361.13×
Oregon24,4470.97×
Arkansas18,8581.04×
Iowa18,7751.04×
Nevada18,3620.87×
Mississippi17,4730.97×
Kansas16,3250.94×
Utah14,7310.75×
Nebraska11,3661.03×
New Hampshire10,6631.23×
New Mexico9,8890.9×
Idaho9,2970.84×
West Virginia9,2030.9×
Maine8,3631.06×
Washington, District of Columbia7,0151.06×
Rhode Island6,9190.99×
Hawaii6,6610.71×
Delaware6,4371.06×
Montana5,0000.82×
South Dakota3,9670.78×
North Dakota3,6740.82×
Alaska3,2050.68×
Vermont3,2040.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbara Walters audience
BrandAffinityCategory
Lulu 黃路梓茵11.39×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.66×Technology & Electronics
Urban Outfitters2.6×Shopping
Jingoism2.45×Politics & Society
The Historian16.48×Literature
Grace Slick8.48×Music & Radio
Alaska1.58×Travel & Leisure
The Halal Guys5.85×Food & Beverages
Eurail16.57×Cars & Mobility
Elsword12.06×Games
Home staging3.77×Home & Garden
Israel1.5×Travel & Leisure
Google Photos1.62×Technology & Electronics
Parral, Chihuahua9.06×Travel & Leisure
Wok3.93×Food & Beverages
Goop3.2×Internet & Social Media
Chromebook3.29×Technology & Electronics
Non-celiac gluten sensitivity6.36×Health
Personalised Gifts2.46×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbara Walters audience
TraitClusterScore
Risk AppetiteTHRILL2.28
PatriotismCONSERVATISM1.9
Luxury OrientationPREMIUM1.8
Career OrientationPOWER1.34
TravellingTHRILL1.29
Community OrientationOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Barbara Walters
CountryShare
United States86.7%
Canada5.3%
United Kingdom1.9%

See Barbara Walters audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Barbara Walters have in United States?

Barbara Walters has an estimated audience of 2,194,608 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbara Walters fans?

69.8% of Barbara Walters fans are female, 30.2% are male, with an average age of 41.4 years.

Which brands do Barbara Walters fans like most?

Barbara Walters fans show strongest brand affinity for Lulu 黃路梓茵 (11.39×), Mathcore (18.06×), and Google Home (11.66×) over the country average.

Where do Barbara Walters fans live in United States?

Barbara Walters fans in United States are most concentrated in California (reach 231,824), Texas (reach 179,408), and Florida (reach 148,257). These three regions account for the largest share of the active audience.

What other brands do Barbara Walters fans also like?

Beyond Barbara Walters itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.66×), Urban Outfitters (2.6×), and Jingoism (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbara Walters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.