Rascasse Audience Intelligence

Barbara Walters Audience in United States

A data profile of the people who buy, follow and care about Barbara Walters in United States — modelled from more than twelve digital signal sources. Barbara Walters has an estimated audience of 1,419,602 people in United States.

#78among TV personality in United States#3786among Person in United States#3099in Movies & TV

The average Barbara Walters fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Robert Redford, Diane Keaton, True Detective, with strongest over-indexing on Robert Redford (12.04× the country average).

Demographically, the Barbara Walters audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbara Walters fan in United States is more female, around 41.4 years old, with strong Patriotism tendencies and a notable affinity for Robert Redford.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbara Walters profile in United States.

Audience size
1.4M
in United States
Gender
69.8%♀
30.2% male
Age
41.4
average years
Country rank
#18502
Person in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbara Walters fans

69.8% are female, 30.2% are male, average age 41.4.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Barbara Walters audience in United States
MetricValue
Female69.8%
Male30.2%
Average age41.4
Estimated audience size1,419,602
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Barbara Walters audience in United States
Age bracketShare%
16-1922%
20-299%
30-3917%
40-4928%
50+24%
Fig. 04

Worldwide distribution

80.7%

of the worldwide Barbara Walters audience comes from United States.

Worldwide audience distribution share by country for Barbara Walters
CountryShare
United States80.7%
Canada7.8%
United Kingdom2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbara Walters audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbara Walters fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~10K1.44×
02Illinois~90K1.20×
03Massachusetts~50K1.18×
04Pennsylvania~90K1.16×
05Wisconsin~40K1.16×
06New Jersey~60K1.15×
07Minnesota~40K1.15×
08Michigan~60K1.13×
09Connecticut~20K1.13×
10Nebraska~10K1.10×
11New York~100K1.09×
12Missouri~40K1.09×
13Oklahoma~30K1.09×
14Iowa~20K1.09×
15Maine~9K1.09×
16Delaware~7K1.08×
17Maryland~40K1.07×
18Arkansas~20K1.07×
19Ohio~70K1.05×
20North Carolina~70K1.05×
21Georgia~70K1.03×
22Tennessee~50K1.02×
23Washington, District of Columbia~7K1.01×
24Alabama~30K1.00×
25Kentucky~30K1.00×
26Kansas~20K1.00×
27Mississippi~20K0.99×
28Rhode Island~7K0.99×
29Virginia~50K0.98×
30Indiana~40K0.98×
31South Carolina~30K0.98×
32Arizona~40K0.96×
33Florida~100K0.95×
34Louisiana~30K0.95×
35Oregon~20K0.95×
36South Dakota~5K0.94×
37North Dakota~4K0.93×
38New Mexico~10K0.92×
39Washington~40K0.91×
40Colorado~30K0.91×
41West Virginia~9K0.91×
42Montana~6K0.91×
43California~200K0.90×
44Vermont~3K0.90×
45Texas~200K0.89×
46Idaho~10K0.88×
47Nevada~20K0.84×
48Alaska~4K0.79×
49Utah~10K0.76×
50Hawaii~7K0.73×
Fig. 06

Affinity by region

Affinity by region — Barbara Walters, United States
0.73×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbara Walters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbara Walters audience
#·InterestCategoryAffinity×
0124 (TV series)Movies & TV12.06×
02House of Cards (U.S. TV series)Movies & TV12.06×
03Robert RedfordMovies & TV12.04×
04Michael SheenMovies & TV11.28×
05Westworld (TV series)Movies & TV9.44×
06There Will Be BloodMovies & TV9.19×
07Al PacinoMovies & TV7.76×
08Marlon BrandoMovies & TV7.62×
09Anna FarisMovies & TV6.72×
10Tom HanksMovies & TV6.71×
11True DetectiveMovies & TV6.61×
12Prince HarryPolitics & Society6.57×
13Diane KeatonMovies & TV5.97×
14Tom CruiseMovies & TV4.51×
15GeneticsKids & Family2.93×
16NostalgiaHome & Garden2.92×
17RedditInternet & Social Media2.15×
18Bank of AmericaBusiness & Career1.92×
19SubwayFood & Beverages1.86×
20McDonald'sFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbara Walters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbara Walters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.26×
Career OrientationPOWER1.57×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbara Walters audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbara Walters have in United States?

Barbara Walters has an estimated audience of 1,419,602 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Barbara Walters fans?

69.8% of Barbara Walters fans are female, 30.2% are male, with an average age of 41.4 years.

03

Which brands do Barbara Walters fans like most?

Barbara Walters fans show strongest brand affinity for Robert Redford (12.04×), Diane Keaton (5.97×), and True Detective (6.61×) over the country average.

04

Where do Barbara Walters fans live in United States?

Barbara Walters fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Barbara Walters fans also like?

Beyond Barbara Walters itself, the audience over-indexes on Diane Keaton (5.97×), True Detective (6.61×), 24 (TV series) (12.06×), and Al Pacino (7.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barbara Walters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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