Batman Returns Audience in United States

Batman Returns logo

Batman Returns has an estimated audience of 822,758 people in United States. 23.2% are female, 76.8% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Dog breed, Urban Outfitters, Grinch, Winemaking.

The average Batman Returns fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Dog breed, Urban Outfitters, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Batman Returns audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Batman Returns fans

Demographic split for Batman Returns audience in United States
MetricValue
Female23.2%
Male76.8%
Average age30.4
Estimated audience size822,758

Audience persona

The typical Batman Returns fan in United States is more male, around 30.4 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Batman Returns in United States
RegionReachAffinity
California105,1981.16×
Texas84,0021.19×
Florida53,1410.95×
New York47,7681.04×
Illinois32,4291.18×
Pennsylvania30,2611.09×
Ohio26,3951.04×
Georgia24,4470.96×
North Carolina24,0430.97×
Michigan21,7551.01×
Arizona20,5421.22×
Virginia19,2910.96×
New Jersey19,0070.91×
Tennessee17,7281.07×
Washington17,2681.05×
Indiana16,6451.11×
Missouri15,2121.15×
Massachusetts14,5490.9×
Colorado14,2201.1×
Maryland12,6680.9×
Wisconsin12,1090.98×
Kentucky11,8421.15×
Alabama11,2640.98×
Oregon10,9921.17×
Oklahoma10,8821.19×
Minnesota10,8180.92×
South Carolina10,6940.86×
Louisiana10,2120.96×
Nevada8,6481.09×
Utah8,3351.13×
Connecticut7,2570.88×
Kansas7,1491.1×
Arkansas6,9451.02×
Iowa6,7180.99×
Mississippi6,0270.89×
New Mexico5,0631.23×
Idaho4,2791.04×
Nebraska4,0710.99×
West Virginia3,7280.97×
New Hampshire2,9630.91×
Maine2,7530.93×
Rhode Island2,5710.98×
Hawaii2,4420.69×
Montana2,1360.94×
Delaware1,9750.87×
Washington, District of Columbia1,9050.77×
Alaska1,7651×
South Dakota1,5410.81×
North Dakota1,5000.89×
Vermont1,1600.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Batman Returns audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Dog breed2.29×Pets & Animals
Urban Outfitters3.15×Shopping
Grinch5.48×Movies & TV
Winemaking4.92×Food & Beverages
Home construction1.54×Home & Garden
Alaska1.82×Travel & Leisure
Casely6.64×Shopping
Vocal harmony4.67×Music & Radio
Goop4.84×Internet & Social Media
Justice2.55×Politics & Society
Voltron: Legendary Defender13.75×Movies & TV
Jezebel (film)5.47×Movies & TV
Grammarly3.66×Business & Career
Wok5.05×Food & Beverages
Israel1.56×Travel & Leisure
Captain America (1990 film)3.21×Movies & TV
Google Photos1.74×Technology & Electronics
Nebraska Cornhuskers football2.48×Sports
Electrolyte2.99×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Batman Returns audience
TraitClusterScore
PatriotismCONSERVATISM2.51
LGBTQ+ IdentityOPEN1.59
Early Adopter MentalityPOWER1.49
Risk AppetiteTHRILL1.46
ExtroversionTHRILL1.38
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Batman Returns
CountryShare
United States46.4%
Brazil9.2%
United Kingdom6.4%

See Batman Returns audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Batman Returns have in United States?

Batman Returns has an estimated audience of 822,758 people in United States, concentrated in California and Texas.

What is the gender split and age of Batman Returns fans?

23.2% of Batman Returns fans are female, 76.8% are male, with an average age of 30.4 years.

Which brands do Batman Returns fans like most?

Batman Returns fans show strongest brand affinity for Queens College, City University of New York (20×), Dog breed (2.29×), and Urban Outfitters (3.15×) over the country average.

Where do Batman Returns fans live in United States?

Batman Returns fans in United States are most concentrated in California (reach 105,198), Texas (reach 84,002), and Florida (reach 53,141). These three regions account for the largest share of the active audience.

What other brands do Batman Returns fans also like?

Beyond Batman Returns itself, the audience over-indexes on Dog breed (2.29×), Urban Outfitters (3.15×), Grinch (5.48×), and Winemaking (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Batman Returns. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.