BBC America Audience in United States

BBC America logo

BBC America has an estimated audience of 1,662,676 people in United States. 56.2% are female, 43.8% are male, average age 42.4. Top regions: California, New York, Texas. Top brand affinities: Urban Outfitters, Grace Slick, Chromebook, Wok, Figure painting (hobby).

The average BBC America fan in United States is 42.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Urban Outfitters, Grace Slick, Chromebook, with strongest over-indexing on Urban Outfitters (6.21× the country average). Demographically, the BBC America audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of BBC America fans

Demographic split for BBC America audience in United States
MetricValue
Female56.2%
Male43.8%
Average age42.4
Estimated audience size1,662,676

Audience persona

The typical BBC America fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for BBC America in United States
RegionReachAffinity
California138,7610.76×
New York114,1841.23×
Texas108,4470.76×
Florida96,0240.85×
Pennsylvania62,7331.12×
Ohio59,4331.16×
North Carolina55,8641.12×
Illinois53,4520.97×
Virginia49,8571.23×
New Jersey45,8371.08×
Massachusetts44,2501.35×
Michigan40,8610.94×
Georgia40,7610.8×
Washington36,5041.09×
Maryland36,4791.28×
Tennessee30,9870.93×
Colorado30,8401.18×
Wisconsin26,7821.07×
Indiana24,9790.82×
Missouri24,8120.93×
Oregon24,2011.27×
Arizona23,7560.7×
South Carolina23,5340.94×
Minnesota22,8790.96×
Kentucky21,3971.03×
Alabama20,4330.88×
Connecticut19,5471.17×
Oklahoma16,0500.87×
Louisiana15,9780.75×
Maine13,7812.31×
Iowa12,6440.92×
New Mexico11,7961.41×
Utah11,1030.75×
Nevada10,4270.65×
Kansas10,3730.79×
Arkansas9,4000.69×
Mississippi8,9010.65×
West Virginia8,8741.15×
New Hampshire8,5681.31×
Nebraska7,7190.93×
Washington, District of Columbia7,1331.43×
Idaho6,9140.83×
Rhode Island6,8391.29×
Delaware4,8411.06×
Hawaii4,7700.67×
Vermont4,0141.38×
Montana3,7390.81×
Alaska2,7670.78×
South Dakota2,5000.65×
North Dakota2,0860.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BBC America audience
BrandAffinityCategory
Urban Outfitters6.21×Shopping
Grace Slick24.25×Music & Radio
Chromebook12.31×Technology & Electronics
Wok10.94×Food & Beverages
Figure painting (hobby)9.15×Arts & Culture
Goop8.69×Internet & Social Media
Grinch5.36×Movies & TV
Israel2.47×Travel & Leisure
Vocal harmony5.25×Music & Radio
Home staging5.97×Home & Garden
3D printing2.69×Technology & Electronics
Surf kayaking15×Sports
headspace9.04×Health
Google Home6.17×Technology & Electronics
Google Photos2.22×Technology & Electronics
Minnesota1.52×Travel & Leisure
Jeremy Riddle31.66×Music & Radio
The Devil's Rejects7.92×Movies & TV
Cambridge, Ontario39.54×Travel & Leisure
Paisley6.65×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BBC America audience
TraitClusterScore
PatriotismCONSERVATISM2.96
Early Adopter MentalityPOWER1.51
ExtroversionTHRILL1.38
TraditionCONSERVATISM1.31
IndividualismJOY1.26
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for BBC America
CountryShare
United States84.1%
United Kingdom7.2%
Germany1.9%

See BBC America audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does BBC America have in United States?

BBC America has an estimated audience of 1,662,676 people in United States, concentrated in California and New York.

What is the gender split and age of BBC America fans?

56.2% of BBC America fans are female, 43.8% are male, with an average age of 42.4 years.

Which brands do BBC America fans like most?

BBC America fans show strongest brand affinity for Urban Outfitters (6.21×), Grace Slick (24.25×), and Chromebook (12.31×) over the country average.

Where do BBC America fans live in United States?

BBC America fans in United States are most concentrated in California (reach 138,761), New York (reach 114,184), and Texas (reach 108,447). These three regions account for the largest share of the active audience.

What other brands do BBC America fans also like?

Beyond BBC America itself, the audience over-indexes on Grace Slick (24.25×), Chromebook (12.31×), Wok (10.94×), and Figure painting (hobby) (9.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BBC America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.