Bearing (mechanical) Audience in United States

Bearing (mechanical) logo

Bearing (mechanical) has an estimated audience of 3,321,716 people in United States. 12.6% are female, 87.4% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: MK, Israel, N1 road (South Africa), Urban Outfitters, Minnesota.

The average Bearing (mechanical) fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Israel, N1 road (South Africa), with strongest over-indexing on MK (9.98× the country average). Demographically, the Bearing (mechanical) audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Bearing (mechanical) fans

Demographic split for Bearing (mechanical) audience in United States
MetricValue
Female12.6%
Male87.4%
Average age41.0
Estimated audience size3,321,716

Audience persona

The typical Bearing (mechanical) fan in United States is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Bearing (mechanical) in United States
RegionReachAffinity
California642,3261.76×
Texas336,3951.18×
Florida226,5131.01×
New York169,4500.91×
Illinois124,2481.12×
Pennsylvania99,2430.89×
Georgia97,6860.95×
North Carolina96,6360.97×
Ohio93,9410.92×
Washington88,9561.34×
Michigan86,6411×
Virginia79,3450.98×
New Jersey78,3390.93×
Arizona75,0891.11×
Indiana61,4611.01×
Massachusetts60,4830.92×
Tennessee60,4500.91×
Oregon60,1921.58×
Wisconsin52,3461.05×
Missouri49,8910.93×
Colorado48,9850.94×
Minnesota45,4660.96×
Maryland44,9450.79×
South Carolina43,5840.87×
Alabama42,5180.92×
Louisiana41,1560.96×
Oklahoma41,0641.11×
Kentucky37,8500.91×
Nevada34,4031.07×
Utah32,1131.08×
Kansas30,9211.18×
Connecticut28,8770.87×
Iowa28,8361.05×
Arkansas26,0050.95×
Mississippi23,0790.84×
Idaho19,0351.14×
New Mexico16,5020.99×
Nebraska16,5010.99×
Hawaii12,9140.9×
West Virginia12,4860.81×
New Hampshire10,9090.83×
Washington, District of Columbia10,7711.08×
Maine10,1430.85×
Montana8,8490.96×
Alaska8,3791.18×
Rhode Island8,2650.78×
South Dakota6,8400.89×
North Dakota6,3890.94×
Delaware5,8670.64×
Vermont5,5590.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bearing (mechanical) audience
BrandAffinityCategory
MK9.98×Music & Radio
Israel3.73×Travel & Leisure
N1 road (South Africa)6.55×Travel & Leisure
Urban Outfitters2.33×Shopping
Minnesota2.06×Travel & Leisure
3D printing2.77×Technology & Electronics
Combat sport1.72×Sports
Keith Stanfield6.57×Movies & TV
Hog Hunting3.37×Sports
Wikia3.16×Internet & Social Media
Better Off Dead (film)9.78×Movies & TV
Monogram3.42×Home & Garden
Irrigation sprinkler7.55×Home & Garden
WESH3.65×Movies & TV
Northrop Grumman4.73×Business & Career
ABC 7 Chicago2.97×Movies & TV
Diane Sawyer6.2×Movies & TV
Eden Lake5.6×Movies & TV
Insulin index9.14×Health
Racing1.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bearing (mechanical) audience
TraitClusterScore
Quality AwarenessPREMIUM1.92
PatriotismCONSERVATISM1.9
Need for SecurityCONSERVATISM1.8
DIY MentalityTHRILL1.44
IndividualismJOY1.4
Convenience OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Bearing (mechanical)
CountryShare
United States34.2%
United Kingdom5.5%
Australia4.9%

See Bearing (mechanical) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Bearing (mechanical) have in United States?

Bearing (mechanical) has an estimated audience of 3,321,716 people in United States, concentrated in California and Texas.

What is the gender split and age of Bearing (mechanical) fans?

12.6% of Bearing (mechanical) fans are female, 87.4% are male, with an average age of 41.0 years.

Which brands do Bearing (mechanical) fans like most?

Bearing (mechanical) fans show strongest brand affinity for MK (9.98×), Israel (3.73×), and N1 road (South Africa) (6.55×) over the country average.

Where do Bearing (mechanical) fans live in United States?

Bearing (mechanical) fans in United States are most concentrated in California (reach 642,326), Texas (reach 336,395), and Florida (reach 226,513). These three regions account for the largest share of the active audience.

What other brands do Bearing (mechanical) fans also like?

Beyond Bearing (mechanical) itself, the audience over-indexes on Israel (3.73×), N1 road (South Africa) (6.55×), Urban Outfitters (2.33×), and Minnesota (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bearing (mechanical). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.