Rascasse Audience Intelligence

Bejeweled Audience in United States

A data profile of the people who buy, follow and care about Bejeweled in United States — modelled from more than twelve digital signal sources. Bejeweled has an estimated audience of 291,056 people in United States.

#20among Casual game in United States#772among Video / Board Game in United States#1145in Games

The average Bejeweled fan in United States is 31.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Candy Crush Saga, Puzzle video games, QVC, with strongest over-indexing on Candy Crush Saga (23.73× the country average).

Demographically, the Bejeweled audience skews more female with an average age of 31.3, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bejeweled fan in United States is more female, around 31.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Candy Crush Saga.

Category: Games · Type: Video / Board Game · Subtype: Casual game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bejeweled profile in United States.

Audience size
291K
in United States
Gender
67.4%♀
32.6% male
Age
31.3
average years
Country rank
#49114
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bejeweled fans

67.4% are female, 32.6% are male, average age 31.3.

Fig. 02

Gender split

67.4%
Female
32.6%
Male
Demographic split for Bejeweled audience in United States
MetricValue
Female67.4%
Male32.6%
Average age31.3
Estimated audience size291,056
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Bejeweled audience in United States
Age bracketShare%
16-1948%
20-2915%
30-3914%
40-4914%
50+10%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Bejeweled audience comes from United States.

Worldwide audience distribution share by country for Bejeweled
CountryShare
United States38.7%
India6.1%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bejeweled audience in United States is strongest.

Fig. 05

Top regions by affinity

Bejeweled fans by region: top regions in United States
#RegionReachAffinity×
01Maine~2K1.59×
02Kansas~3K1.28×
03Utah~3K1.22×
04Oregon~4K1.19×
05Indiana~6K1.16×
06Missouri~5K1.15×
07Michigan~9K1.14×
08Oklahoma~4K1.14×
09Arizona~7K1.13×
10Washington~7K1.12×
11Massachusetts~6K1.11×
12Louisiana~4K1.11×
13Virginia~8K1.10×
14Alabama~4K1.09×
15Kentucky~4K1.09×
16New Hampshire~1K1.08×
17Wisconsin~5K1.04×
18Arkansas~3K1.04×
19Montana<1K1.04×
20New York~20K1.03×
21Connecticut~3K1.03×
22Nebraska~2K1.03×
23Idaho~1K1.01×
24Alaska<1K1.01×
25Ohio~9K1.00×
26Maryland~5K1.00×
27New Mexico~1K1.00×
28Iowa~2K0.97×
29Pennsylvania~9K0.96×
30Mississippi~2K0.96×
31North Dakota<1K0.96×
32Minnesota~4K0.95×
33Tennessee~6K0.94×
34New Jersey~7K0.93×
35Vermont<1K0.93×
36California~30K0.92×
37North Carolina~8K0.92×
38Florida~20K0.90×
39Illinois~9K0.90×
40Georgia~8K0.90×
41Colorado~4K0.90×
42West Virginia~1K0.90×
43South Dakota<1K0.89×
44South Carolina~4K0.88×
45Hawaii~1K0.88×
46Washington, District of Columbia<1K0.87×
47Rhode Island<1K0.85×
48Nevada~2K0.81×
49Texas~20K0.80×
50Delaware<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Bejeweled, United States
0.80×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bejeweled audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bejeweled audience
#·InterestCategoryAffinity×
01Candy Crush SagaGames23.73×
02Tropic ThunderMovies & TV10.04×
03QVCMovies & TV7.65×
04Puzzle video gamesGames7.13×
05Casual gameGames6.10×
06LotteryGames5.67×
07Circle KShopping5.47×
08Brittany SnowMovies & TV5.34×
09Weather forecastingHome & Garden5.31×
10FedExBusiness & Career4.66×
11Discount storesShopping3.60×
12Vehicle insuranceCars & Mobility3.43×
13SubwayFood & Beverages3.15×
14Mortgage loansBusiness & Career3.03×
15Digital photographyBusiness & Career3.03×
16PinterestInternet & Social Media2.83×
17Pizza HutFood & Beverages2.79×
18Shopping mallsShopping2.73×
19McDonald'sFood & Beverages2.60×
20FurnitureHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bejeweled audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bejeweled audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.95×
Family OrientationCONSERVATISM1.80×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bejeweled audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Early Adopter MentalityPOWER0.77×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bejeweled have in United States?

Bejeweled has an estimated audience of 291,056 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bejeweled fans?

67.4% of Bejeweled fans are female, 32.6% are male, with an average age of 31.3 years.

03

Which brands do Bejeweled fans like most?

Bejeweled fans show strongest brand affinity for Candy Crush Saga (23.73×), Puzzle video games (7.13×), and QVC (7.65×) over the country average.

04

Where do Bejeweled fans live in United States?

Bejeweled fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Bejeweled fans also like?

Beyond Bejeweled itself, the audience over-indexes on Puzzle video games (7.13×), QVC (7.65×), FedEx (4.66×), and Pinterest (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Casual game audiences in United States

See Bejeweled audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bejeweled. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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